FIR co-host Shel Holtz interviews Gerard Corbett, Chairman and CEO of the Public Relations Society of America (PRSA) about the association’s advocacy effort that was launched after the announcement that a US Senate committee would investigate government spending on public relations. Additional resources: Roll Call article about the investigation: “Senators Will Investigate How Tax Money [...]
For Immediate Release
Content summary: Shel’s travelling, so Neville’s hosting this week’s episode solo; who would like to record a segment with Neville for next week’s show?; new comment line number for North America: +1 253 780 9125 (and thanks, Donnna Papacosta, for recording new feedback segment); News That Fits: Cision launches Social Influencer Search; Ragan promo: The [...]
Content summary: Two new FIR Book Review podcasts now up; is FIR too long?; News That Fits: Is public relations the profession of liars? asks PRSA’s Gerard Corbett; Michael Netzley reports from Singapore on China’s social networks hit by censorship, and more; Ragan promo from SxSW; law firms and financial services making inroads into social [...]
Guest reviewer Robin Browne offers his thoughts on Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t) by Alex L. Goldfayn. Here’s the description of the book: “In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says [...]
Trafcom News podcaster Donna Papacosta reviews Shel Israel’s new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks. From the book description: “Tech start-ups are built on dreams, teams and technology. But to turn vision into reality you really need to be skilled at presenting to investors, the media and increasingly at conferences. Stellar [...]
Content summary: Recording of FIR Book Club #2 with Katie Paine is up; book reviews coming: Stellar Presentations by Shel Israel from Donna Papacosta, and Evangelist Marketing by Alex Goldfayne from Robin Browne; Neville reviewing Kindle edition of #FAIL: The 50 Greatest Social Media Screw-Ups by Bernhard Warner and Matthew Yeomans; News That Fits: Timeline [...]
Katie Paine was the guest author for the second installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Katie Delahaye Paine is the founder of KDPaine & Partners LLC, a New Hampshire-based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. She is the [...]
Content summary: FIR Interview with Pepsico’s Sharon McIntosh is up; FIR Book Club held last Friday, recording coming; the winning entry for “a modern definition of Public Relations” expected this week says PRSA; News That Fits: it’s about to become easier to edit Wikipedia entries, implications for PR professionals; Michael Netzley in Singapore reports on [...]
FIR co-hosts Neville Hobson and Shel Holtz interview Sharon McIntosh, Senior Director, Employee Communications at PepsiCo. Sharon has led an effort to get employees trained on social media policies, platforms and practices, then get those who want to to engage with their online communications about PepsiCo – in an authentic and transparent manner that bolsters [...]
Content summary: Next FIR Book Club with Katie Paine is this Friday Feb 24; Shel and Neville speaking at the Ragan PR Summit in Amsterdam in April; GaggleAmp update; News That Fits: is PR really getting it wrong as Forbes says?; Dan York reports on ebooks and more; Ragan promo; reflections on Social Media Week; [...]
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