FIR Interview: Tom Webster on Edison Research’s Share of Ear study and the rise of podcasting

FIR InterviewsEdison Research is in the process of releasing data from its Fall 2014 ‘Share of Ear’ study, which takes a panel approach to assessing how much time Americans spend listening to the many categories of audio.

The data produced a number of surprises, not least of which is a surge in podcast listening – more than 27 million hours consumed each day. Further, podcast listeners consume more podcasts than any other kind of audio.

Edison Research VP Tom Webster joins FIR co-host Shel Holtz to discuss the data and the implications for podcasting.

Share of Ear

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About our Conversation Partner

Tom WebsterTom Webster is a specialist in consumer behaviour who has spent some 20 years telling stories with numbers and trying to gain insights from data. He is Vice President of Strategy and Marketing for Edison Research.

He is the principal author of a number of widely-cited studies in digital and social media, including The Social Habit, Twitter Users in America, and an annual series of studies and podcasting. He is also the co-author of The Infinite Dial, the longest-running research series examining consumer usage of digital and traditional media in America.

Tom blogs at Brand Savant. You can connect with him on Twitter at @webby2001.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #792: January 26, 2015

FIRQuick News: WhatsApp is now available on a web browser, Twitter wants its top users to stop sharing Instagram photos, Windows 10 will be a free upgrade, two new resources to be aware of: a LinkedIn competitor and an anonymous app for the enterprise; Ragan promo;

News That Fits: Edelman Trust Barometer 2015; Michael Netzley’s Asia Report: Trust is a mixed bag for Asia in 2015; people who are good at cocktail parties are also better at the internet; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; podcast audience grows, but among podcast listeners, it’s huge; Dan York’s Tech Report: developments at Ello, and more; Igloo Software promo; the past week on the FIR Podcast Network; what’s worse, asks maritime lawyer: Royal Caribbean Cruise Lines’ safety or its public relations department?;

Music from Pretty Visitors; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 26, 2014: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 2…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #791: January 19, 2015

FIRIntro: Eric Schwartzman joins Paul Gillin as new FIR B2B podcast co-host; story update: Marriott reverses WiFi hotspot plans;

Quick News: Trade associations in DC spending more on PR than lobbying, the focus for Google Glass is business not consumer, who’s using what social network in 2015, drones are taking off as prices plummet; Ragan promo;

News That Fits: LinkedIn and Facebook are jockeying for position in the enterprise; Dan York’s Tech Report from Sri Lanka; WhatsApp is 50 percent bigger than global SMS: are brands ready?; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; “Social grows up in B2B” – one of 5 trends to take centre-stage for tech marketers this year says Holmes Report; Igloo Software promo; the past week on the FIR Podcast Network; apps versus the mobile web;

Music from DownTown Mystic; and more.

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Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 19, 2014: An 89-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 26…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #790: January 12, 2015

FIRQuick News: A “deeply personal” picture of every consumer could be grabbed by futuristic smart gadgets says the FTC, executives expect to spend more on corporate citizenship, Intel CEO’s diversity promise, a dramatic rise in video content on Facebook; Ragan promo;

News That Fits: Failure to disclose grows as a PR issue; Michael Netzley’s Asia Report: Has social media finally turned the spotlight on Asia’s classic anonymous CEO? and more; Cluetrain updated; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; why ‘dark social’ could be the next big thing in digital marketing; Dan York’s Tech Report; Igloo Software promo; the past week on the FIR Podcast Network; research says social media is slipping toward the sidelines;

Music by Shockbox; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 12, 2014: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 19…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #789: January 5, 2015

FIRMarking the first episode of our 11th year; some reflection on the first 10 years; listener audio comments sprinkled throughout the show;

Quick News: American workers still addicted to email, Swiss luxury brands Montblanc and Tag Heuer reportedly have big plans for smartwatches, it doesn’t pay for brands to try to sound too hip, Barclays Bank launches the first face-to-face video banking service in the UK; Ragan promo;

News That Fits: Five social trends you can expect to see in 2015; Michael Netzley’s Asia Report: How Asia is shaping the world’s EdTech scene; let’s talk about podcasting; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; is the ‘social media phase of the internet’ over?; Dan York’s Tech Report: Twitter’s new catch-up feature, podcast metrics, and more; Igloo Software promo; the past week on the FIR Podcast Network; PR: the new Mad Men;

Music from Slightly Stoopid; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 5, 2014: A 102-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 12…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The FIR podcast and a foundational decade

FIR episode 1: January 3, 2005

Today is a special day for my podcasting partner, Shel Holtz, and I as we mark a milestone – January 3, 2005 to January 3, 2015 – that is ten years to the day since we started For Immediate Release: The Hobson and Holtz Report, a business podcast that has grown in ways in which we didn’t imagine back in 2004 when we were planning it.

I’ve talked and mused about FIR – as the show has become known over the years, a moniker coined by Lee Hopkins in Australia – from time to time in this blog, as well as reflect on podcasting itself.

Shel has waxed lyrical and in considerable detail about FIR and its history in a terrific post he published on his blog a few days ago. If you’re interested in the detailed history of FIR, please read it.

What I concisely reflect on today is that milestone of quantity and where it leads. Ten years of podcasting. Ten years of commentary and opinion from two communicators who, as we described ourselves in that first episode a decade ago, “think they have something to say.”

788 episodes – and counting – of a show that we did twice a week for half of its life, settling in to its current weekly schedule in 2010. The expansion of the original show into what I used to describe as “the FIR podcast series” – the interviews we did with newsmakers, influencers and opinion-formers from the online technology and organizational communication worlds, and beyond. The book reviews we did (and much done by Bob LeDrew in Canada). And the podcasting book that came about in 2007, just two years into FIR.

I must mention, too, the occasional podcasts of speeches, keynote addresses, breakout sessions, and other recordings from meetings and conferences. The FIR Cuts: virtual clippings of topics that didn’t make it into a show but would have been a shame to just delete the recordings. And quite a few more shows.

So many people involved in all of that, many of whom Shel mentions in his post. For me, names that form a memorable resonance every time I think of FIR are our sponsors present (Ragan Communications, CustomScoop and Igloo Software) and past (TemboSocial); the “here’s how to reach FIR” voice of Donna Papacosta; and our correspondents – past and present, regular and occasional – that include Lee Hopkins, David Phillips, Dan York, Eric Schwartzman, Michael Netzley, Bernie Goldbach and Harry Hawk.

And then, the listeners and friends of FIR – those of you who download or stream episodes and engage in ongoing discussion in the FIR Podcast Community on Google+ and elsewhere. You have accounted for downloads of more than 2.3 million since that first show ten years ago, according to Libsyn, our file hosting service who we have been with for the whole time.

Without all of you, FIR would not have evolved the way it has. Thank you.

FIR Podcast Network

Just over a year ago, FIR began a new phase, reaching for a new level, as the “FIR podcast series” suddenly became the FIR Podcast Network as new voices joined those of Shel and I to offer their opinions and perspectives on topics about which they are passionate through their own shows that extend the FIR brand.

And so we start our 11th year of podcasting already with a network of shows by a raft of talented people from around the world who selflessly give their time and energy to offer comment, opinion and insights on topics that always find listeners – check out the current network shows from (name links go to the show home pages on the FIR website) Rachel Miller; Chip Griffin; Paul Gillin; Kevin Anselmo; Glenn Gaudet; Joe Thornley, Gini Dietrich and Martin Waxman; Chuck Hester; Andrea Vascellari; Dan York; Mitchell Levy; Ron Shewchuk; Kristine D’Arbelles and Julia Kent.

There are new network members and shows coming soon. And a brand new online presence fit for purpose for a growing podcasting network!

As Shel notes in his post, we have big ideas for the FIR Podcast Network and, in due time, we’ll be sharing what we want and plan to do.

In the meantime, please enjoy any or all the shows we publish, and tune in to the 10th anniversary episode of the anchor show (as The Hobson and Holtz Report is known) on Monday January 5, the usual day we publish the weekly show. We’ll be recording at about 5pm GMT on Monday with the show being posted later that evening GMT.

And if you have a burning topic that you’re passionate about that you think would appeal to a global, influential audience as a podcast, well, let us know, we’d love to discuss your ideas!

Neville Hobson and Shel Holtz
[L-R] Neville Hobson and Shel Holtz in London, October 2014.