FIR Live: Language Translation for Communicators

I speak your languageLanguage translation has bedevilled communications and PR practitioners forever, but the rise of digital media has complicated the situation in a number of ways.

The requirements for producing content right now have led to a need for almost instantaneous translation while access to the internet has introduced languages spoken in regions that weren’t previously participants in the economy.

Joining FIR co-host Shel Holtz in this edition of FIR Live on August 14, 2014, were…

  • Renato Beninatto, chief marketing officer for language translation company Moravia. He is the co-founder of the first market research company focusing on language services. He was president and currently serves as an adviser to the European Language Industry Association and is a board member of Translators without Borders.
  • Iris Orriss, head of localization for Facebook, is also a board member at Translators without Borders. Formerly director of the business platform division international team at Microsoft, she brings more than a decade of localization-related engineering and managerial experience to her work.
  • Sherrilynne Starkie, VP Content Marketing and Social Media, Thornley Fallis Communications (Ottawa office).

You can download the MP4 video file for local viewing.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR Interview: Outbrain’s Jeff Pyatt on Outbrain, Content Marketing, and Native Advertising

Outbrain

Among the various classes of native advertising as defined by Edelman’s Steve Rubel, you’ll find “paid syndication,” in which “sponsored posts, articles, videos, slideshows and information graphics from corporations appear within the news section.”

Rubel includes Outbrain among the examples of companies that “sprinkle sponsored links into a company’s earned or owned media in the footer of related news articles.”

Indeed, that’s precisely Outbrain’s approach. With dozens of algorithms that analyse user habits, Outbrain delivers a list of recommended links at the end of stories appearing on sites like CNN, Mashable, and Slate.

Outbrain claims its links appear on 100,000 websites. The company serves over 150 billion recommendations and 15 billion page views per month, with a reach that extends to over 87% of the U.S. online population, not to mention international readers.

In this FIR interview, co-host Shel Holtz spends half an hour with Jeff Pyatt, head of Outbrain’s PR initiatives; he also addresses direct response clients. In this wide-ranging talk, Pyatt explains Outbrain’s value to PR practitioners and the kinds of content PR agencies generally pay to promote.

The conversation also covers the ethics of native advertising, among other topics.

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About our Conversation Partner

Jeff LyattJeff Pyatt is the Head of Global PR Initiatives at Outbrain. In this role, he leads Outbrain’s content discovery business across all industries with a special focus on public relations. As such, Jeff has become an advocate for the PR industry within the company. He is passionate about the power of good storytelling and content-based journalism to develop brand loyalty.

Prior to joining Outbrain, he worked in publishing and politics, including editorial and business development roles at RealClearPolitics, Yahoo! News and Health Central, and communications roles in the office of Sen Harry Reid and Sen. Jim Webb’s winning 2006 campaign.

Jeff’s a vocal advocate for expanding the role of the PR in brand journalism and believes they will win at content by leveraging their best asset: journalists and great communicators.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #768: August 11, 2014

FIRFIR Live on August 14 with a panel to address language translation; Outbrain interview on August 13;

Quick News: Why the demise of Justin.tv marks the end of the bedroom vlog, Pinterest introduces messaging via pins, up to 100 brands to go as P&G declutters, can we stop stressing about Facebook’s Messenger permissions?; Ragan promo;

News That Fits: Are you making the most out of Tumblr?; Michael Netzley’s Asia Report: is Beijing punishing foreign companies, how big brands are succeeding in WeChat, and more; Hans Kullin’s expose of Okay App and fake LinkedIn profiles; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; MIT Media Lab’s reimagining of news could have implications for content marketing; Dan York’s Tech Report: why Skype is forcing an app upgrade, SSL, and more; Igloo Software promo; the past week on the FIR Podcast Network; influencer outreach in India with created content: the example of the Mary Kom movie;

Music from The Powergoats; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for August 11, 2014: A 90-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 18…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

FIR Live: The challenges of communicating in multiple languages online

FIR Live

  • What: A 60-minute panel discussion
  • When: Thursday August 14, 2014 starting at 11:00 EDT | 16:00 BST | 17:00 CET
  • Where: Google+ Hangout On Air via the FIR Events page

The web demands speed in publishing content, but if your markets include multiple languages, translation can keep you from posting quickly. Among the many problems technology has tackled, translation remains one that still requires time and expertise.

If you have specific questions about language translation in the PR and communication contexts, be sure to share it on the FIR Podcast Community on Google+, or leave it as a comment to this post, so we can raise it during the discussion.

We’re still working on fleshing out the panel, but so far our guests include…

  • Renato Beninatto, chief marketing officer for language translation company Moravia. He is the co-founder of the first market research company focusing on language services. He was president and currently serves as an adviser to the European Language Industry Association, and is a board member of Translators without Borders.
  • Iris Orriss, head of localization for Facebook, is also a board member at Translators without Borders. Formerly director of the business platform division international team at Microsoft, she brings more than a decade of localization-related engineering and managerial experience to her work.
  • Kevin Watson is a research editor for MultiLingual Computing and Technology.

FIR Live will be broadcast via Google+ Hangouts on Air. You can watch on the FIR YouTube channel or our Events page. After the panel, the episode will be posted as both audio and video files.

The live panel will begin at 11:00 EDT | 16:00 BST | 17:00 CET on Thursday, August 14. See you there!

The Hobson and Holtz Report – Podcast #767: August 4, 2014

FIRQuick News: OKCupid conducted its own online social experiments, Twitter testing easier-to-use hashtags, Council of Public Relations Firms convenes working group on digital, citizens of Armenia urged to write a Wikipedia entry each; Ragan promo;

News That Fits: What does hybrid blogging platform Medium’s sponsorship deal with BMW suggest for the online advertising market?; Dan York’s Tech Report: Twitter hashtags, Facebook Messenger, and more; what comes next in social media measurement?; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; if you want to increase your readership, forget about Twitter and stop posting so many stories says the Telegraph; Michael Netzley’s Asia Report: more Western multinationals find themselves under investigation in China, and more; Igloo Software promo; a new FIR Interview and more in the past week on the FIR Podcast Network; a social presence isn’t enough: brands need to engage;

Music by Sinfonia Electronique; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for August 4, 2014: A 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 11…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

FIR Interview: Photographer and Social Activist Angus Malcolm on Online Communication and Fundraising

The Warwick Rowers

Angus Malcolm has been the creative force behind the Warwick Rowers Naked Calendar.

Warwick Rowers describes itself as a large and highly active sports club with substantial ambitions. This year the club is attending over 20 competitions across the length and breadth of the country during a 40-week racing season. Whether novice or experienced, male or female, as a member of Warwick Rowing, athletes can expect to participate in a determined and enthusiastic rowing programme.

The Naked Calendar is a fundraiser, with calendars featuring nude pictures of rowers that have been a viral success.

In this interview, FIR contributor Harry Hawk interviews Malcolm about the role social media played in the calendar’s success, among other topics including fundraising, online communications, and helping to fight homophobia.

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About our Conversation Partner

Angus MalcolmWith a background in social activism, healthcare and media production, Angus Malcolm now specializes in promoting personal empowerment and social change through innovative approaches to communications. In particular, he focuses on how we can use viral media as both consciousness-raising and fund-raising tools.

His best known project at the moment is the Warwick Rowers range of calendars and films, which he produces. These feature a group of predominantly heterosexual male college athletes in the UK’s equivalent of the Ivy League.

For six years, rowers at Warwick University have been stripping naked for calendars and films that are popular with gay men as well as women. The athletes undress to prove the point that we can all be comfortable with a diverse sexual culture that embraces all sexualities. Alongside production of the Warwick Rowers products, he is currently focusing on establishing Sport Allies, a charity to challenge homophobia that is being funded from the sales of Warwick Rowers products.

Malcolm divides his time between homes in London and Southern Spain, and also travel regularly for his work. Recent projects have taken him to South Africa, California and Australia, where a Sydney gallery hosted an exhibition of his photography.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)