FIR Interview: Roger Bolton and Matt Gonring on Authentic Advocacy

Authentic Advocacy

Gauging the latest developments in stakeholder engagement theory and practice – and understanding their implications for those leading, managing and advising the communications function – is a primary goal of Authentic Advocacy, the latest research report from the Arthur W. Page Society.

Authentic Advocacy offers an in-depth look at how stakeholder engagement strategies are evolving and how Chief Communication Officers can best undertake them within their enterprise. It includes compelling findings about the nature of stakeholder engagement in today’s environment, learned through interviews conducted with CCOs at five leading companies – Cargill, Chevron, Lundbeck, Southwest Airlines and USAA. The report offers seven action steps for CCOs to consider when devising their approach to building and maintaining these critical stakeholder relationships.

In this FIR interview, co-hosts Neville Hobson and Shel Holtz discuss the Authentic Advocacy report with Arthur W. Page Society president, Roger Bolton, and Matt Gonring, co-chair of Page’s Stakeholder Engagement Workstream, and consider some of the challenges and opportunities the report highlights for CCOs, and the transformation required in the way companies operate and engage with their stakeholders.

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About our Conversation Partners

Roger BoltonRoger Bolton is the president of the Arthur W. Page Society, the premier professional association for senior corporate communications executives. Members include the chief communications officers of the world’s major corporations, the CEOs of the most influential public relations agencies and leading academics from select business and communications schools.

Previously, he served as senior vice president of communications at Aetna, a $35 billion provider of health care benefits, with responsibility for all internal and external communications, advertising, brand management and corporate public involvement. Before Aetna, Bolton was IBM’s director of corporate media relations and director of communications for the IBM server and software groups.

Prior to his business career, Bolton served as assistant secretary of the Treasury for public affairs under President George H.W. Bush, assistant US trade representative for public affairs in the Executive Office of the President under President Reagan, and special assistant to President Reagan in the White House, with responsibility for the president’s relations with business and labor. He is a recipient of the US Treasury Distinguished Service Award.

Matt GonringAs a seasoned corporate executive, Matthew Gonring has a proven record of accomplishments derived from more than 35 years of experience building and leading marketing and corporate communications teams in manufacturing, consumer goods, professional/financial services, healthcare and airlines.

Matt most recently served as VP Corporate Communications with Jackson National Life, a $25 billion leader in financial services and the largest underwriter of variable annuities in the US. Prior to that he served as Vice President and Chief Communications Officer for Pactiv Corporation, a $3.4 billion leader in the consumer and foodservice packaging markets. Late in 2010, the company was acquired by Reynolds Group Holdings Limited, and Matt joined Jackson.

Matt holds a Masters degree in Public Relations from the School of Business, American University in Washington, DC, and Bachelor of Science degree in Communications and Political Science from the University of Wisconsin/Stevens Point. He is a member of the Graduate Faculty, Integrated Marketing Communications Program, at Northwestern University’s Medill School of Journalism and currently serves on the graduate faculty at George Washington University. He currently is on the Board of Directors of the Arthur W. Page Society, and Chairman Emeritus of the Institute for Public Relations.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #776: October 6, 2014

FIRPlans for FIR in October with Shel on the road for the whole month;

Quick News: Facebook to address real-name issue after meeting with Transgender Law Center, Windows (10) Technical preview released, employees with work friends have more commitment to their employers, Dubai detectives to get Google Glass to fight crime; Ragan promo;

News That Fits: Wearable technology and implications for the future workplace; Dan York’s Tech Report: FIR On Technology #2 coming soon, RIP Orkut, reflections on Ello; is it time for your organization to be on Snapchat?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; Igloo Software promo; brace yourself for the corporate journalism wave; the past week on the FIR Podcast Network;

Music from Tasherra Project; and more.

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Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for October 6, 2014: An 86-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 13…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

FIR Interview: Chris Christensen and Rick Calvert of BloggerBridge

Find the right bloggers

Chris Christensen was running into an experience many of us have faced.

After he had left a town he was visiting, someone would email and say, “Oh, you were here? I would have loved to meet with you. Let me know when you’re back again.”

Seeking a way to let interested people know in advance he was coming, his thinking evolved to include the ability to connect content producers with companies who want to tap into both their creativity and their expertise.

New Media Expo CEO Rick Calvert had the same interest from the other side of the equation: wanting to be able to connect with people who were coming to town. The pair – already well acquainted through New Media Expo and the Travel Blog Exchange – joined forces to create a service that fulfills those needs.

BloggerBridge

BloggerBridge is a service that connects companies with “relevant bloggers, writers, podcasters, videographers, and other content creators,” according to the website, which goes on to suggest that “some people should not work together. Find the right match of skills, approach, content, and style for your brand.”

In this FIR interview, Shel Holtz  talks with Christensen and Calvert about their vision for BloggerBridge, their experience building it, and their plans for the future.

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About our Conversation Partners

Rick CalvertRick Calvert is CEO and Co-Founder of New Media Expo, the world’s largest social media event. He has been active in the trade show industry since 1997, serving as Director of Sales for Tradeshow Weekevents, including the SEMA Show, AWFS Vegas, and the DEMA Show, as well as one of the nation’s largest consumer shows, Comicon. He is also the CEO of the TBEX (Travel Blog Exchange) conference series. He lives in San Diego, California, with his wife and daughter.

Follow Rick on Twitter at @BlogWorld.

Chris ChristensenChris Christensen is the owner of BloggerBridge.com which is a new start-up connecting bloggers and industry contacts.

He is the host of the Amateur Traveler which is a popular online travel show that focuses primarily on travel destinations. It includes a weekly audio podcast, a video podcast, and a blog. Amateur Traveler was won both a SMITTY award from Travel+Leisure as the “best independent travel journalist” and a Lowell Thomas Travel Journalism Award. Chris is also a co-host for This Week in Travel which has won three North American Travel Journalist Association awards.

He has worked for years in technology start-ups in Silicon Valley. He was formerly the Director of Engineering for TripAdvisor’s New Initiatives group and was the EVP Engineering at LiveWorld where his team built and ran online communities and events for companies including eBay, HBO, TV Guide, Expedia, Marriott, A&E, History Channel, the NBA, NBC, ABC, Disney, Microsoft, WebTV and American Express.

Reach Chris on Twitter at @Chris2x.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #775: September 29, 2014

FIRNew show ‘Chats with Chip’ to premiere on the FIR Podcast Network;

Quick News: Why we’re more likely to remember content with images and video, Yahoo kills Yahoo, KitKat’s #Bendgate tweet has officially eclipsed Oreo’s Super Bowl win, Sobo is Vine for audio; Ragan promo;

News That Fits: Is Ello a wakeup call or just another wannabe social network?; Dan York’s Tech Report: Ello, of course!, Facebook’s new “Atlas” ad platform, Known and IndieWeb, and more; the Apple iOS debacle, PR consequences and reputation damage; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; Igloo Software promo; Michael Netzley’s Asia Report: Clay Shirky’s decision to ban laptops in the classroom – the implications go far beyond education; the past week on the FIR Podcast Network;

Music from Tab Spencer; and more.

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Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for September 22, 2014: A 91-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 6…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #774: September 22, 2014

FIRQuick News: Most US consumers don’t want to be your brand’s friend, how the mainstream media used social media in the Scottish referendum on independence, Radisson’s unexpected branding boost after duping Minnesota Vikings, it is striking when businesses keep quiet on certain issues given their lobbying at other times; Ragan promo;

News That Fits: The rise of brand journalism and the next step for journalists; Michael Netzley’s Asia Report: what’s the cost of reputational damage to China’s economy?, and more; is tracking employees’ moods a good idea? Niko Niko thinks it is; the Media Monitoring Minute with Custom Scoop; listener comments from the FIR Podcast Community on Google+; the free U2 album from Apple: how the most generous giveaway in music history turned into a PR disaster; Dan York’s Tech Report: more on the Apple live stream, new social network Ello, and more; Igloo Software promo; the past week on the FIR Podcast Network; the new shape of marketing and communication teams;

Music from Benevento/Russo; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for September 22, 2014: A 93-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 29…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #773: September 15, 2014

FIRCongratulations to FIR’s Andrea Vascellari, who’s joined Edelman in Dubai as a Digital Planner;

Quick News: Education is the new PR measurement challenge at Measurement Week, Texas PR agency Status Labs takes ethics violations to a whole new level, CIPR launches nine recommendations for enabling flexible working in public relations, a journalist read and replied to every PR email he received for a week; Ragan promo;

News That Fits: Blogging declines among the Fortune 500 according to latest annual survey from the University of Massachusetts Dartmouth; Dan York’s Tech Report: Apple’s announcement of iPhone 6, Apple Pay and Apple Watch and the live streaming lessons, launch of Known for web publishing; why every content marketer needs an editor; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; the past week on the FIR Podcast Network; everything you need to know about running a successful webinar; Igloo Software promo; a further look at the Indie Web and its potential impact on organizational communication;

Music from Louis Prima Jr. and the Witnesses; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for September 15, 2014: A 91-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 22…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)