From the category archives:

For Immediate Release

Content summary: Lee Aase, manager of syndication and social media for The Mayo Clinic, joins Shel as guest co-host; please vote for FIR on Podcast Alley; Lee and Shel discuss the growth of social media in health care; the Media Monitoring Minute with CustomScoop; Dan York reports on Facebook privacy changes; News That Fits: Malcolm [...]

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Content summary: Steve Crescenzo joins Shel as special guest co-host in Neville’s absence. The Mayo Clinic’s Lee Aase will fill in for Neville on Thursday. FIR Live from June 26 is up featuring a conversation about influencer outreach with special guest Gary Vaynerchuk, along with John Cass, Connie Bensen, Connie Reece, and Kaitlyn Wilkins of [...]

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Crescenzo and Aase on FIR next week

Posted on June 28, 2009 at 9:53 am (UK)
in: For Immediate Release

Both episodes next week of For Immediate Release: The Hobson and Holtz Report, the twice-weekly podcast that I co-present with Shel Holtz, will have a different sound to them.
As Shel notes in a post on the FIR blog, Monday’s FIR 461 on June 29 and Thursday’s FIR 462 on July 2 will have guest [...]

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FIR Live #15 with Gary Vaynerchuk

Posted on June 26, 2009 at 10:29 pm (UK)
in: For Immediate Release

Content Summary: In today’s FIR Live on Blogtalk Radio, a panel discusses effective influencer outreach. The topic was kicked off by John Cass’s commentary on an email pitch sent out on behalf of online entrepreneur Gary Vaynerchuk, and the ensuing discussion that included considerable engagement from Gary. (The post attracted a separate set of [...]

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Content summary: Join us for FIR Live on Blogtalk Radio on June 26; sign up to the FIR mailing list; follow-up on Habitat UK and Twitter: blame the intern!; Dan York reports from Enterprise 2.0 in Boston with Eric Schwartzman and Christopher Penn; the Media Monitoring Minute with CustomScoop; News That Fits – Apple plus [...]

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Content summary: Next FIR Live on Blogtalk Radio on June 26; join the FIR mailing list; discussion on conferences and unconferences prompted by listener Robin Brown; Michael Netzley reports on China’s Green Dam and censorship; the Media Monitoring minute with CustomScoop; News That Fits: Habitat UK shows how to behave like a Twitter spammer, Matrixx [...]

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Gary Vaynerchuk on the next FIR Live

Posted on June 21, 2009 at 5:07 pm (UK)
in: For Immediate Release

FIR Live #15 Friday, June 26, 2009 10 a.m. PDT / 1 p.m. EDT / 6 p.m. UK
An activity almost guaranteed to provoke reactions from people far beyond the PR community is that of pitching: the act of “stretching my imagination and getting [...]

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Content summary: Guest line-up confirmed for next FIR Live on Blogtalk Radio on June 26; Dan York reports on iPhone OS 3.0, TweetDeck, and more; the Media Monitoring Minute with CustomScoop; News That Fits – Top PR firms fail to make the grade online, British Airways asks its marketing team to work for free, study [...]

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Content summary: How to subscribe to the new FIR email newsletter; next FIR Live on Blogtalk Radio on June 26 will feature guest Gary Vaynerchuk; Eric Schwartzman interviews Leysia Palen, social media crisis communications researcher at the University of Colorado at Boulder; the Media Monitoring Minute with CustomScoop; News That Fits: the role of social [...]

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Content summary: Shel Holtz was part of the "All-Star" track at the annual world conference of the International Association of Business Communicators (IABC), presenting on the role of the news release in the social media era on June 9, 2009. The talk covered both the traditional news release and the social media release.
Both audio and [...]

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