The Hobson and Holtz Report – Podcast #804: April 20, 2015

FIRReminder: Neville away for May 4 episode, Gini Dietrich will guest host with Shel;

Quick News: 40 organizations lead the world in employee engagement says Gallup, US federal government workers get social media guidelines, to speak Millennial use email, holograms protest gag law in Spain; the Media Monitoring Minute with CustomScoop;

News That Fits: Some podcasting updates including Podcast.com from Dave Winer, inside NPR’s podcast strategy, Spotify plans, and more; Michael Netzley’s Asia Report: China’s Great Firewall is now armed with a cannon; being a full-stack employee: a viable model?; listener comments in the FIR Podcast Community on Google+; engagement gains importance as companies look to employees for social media advocacy; Igloo Software promo; Dan York’s Tech Report: recently-patched Windows flaw, WhatsApp hits 800K users, #Mobilegeddon, and more; the past week on the FIR Podcast Network; five reasons why Google+ died;

Music from Holly Benton; and more.

Listen Now:

Get FIR:

Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for April 20, 2015: A 93-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 27…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #803: April 13, 2015

FIRCollaborate/London workshop with Igloo Software on April 16;

Quick News: US Postal Service could find new business using augmented reality glasses, where to find and create your own animated GIFs, traveling employees embrace Uber and AirBnB, the Wall Street Journal’s approach to native advertising; the Media Monitoring Minute with CustomScoop;

News That Fits: How to run a successful blogger relations programme; Dan York’s Tech Report: Friendfeed really did shut down on April 9, Twitter ends its partnership with Datasift, and more; if leaders don’t use the internal social network, nobody will; listener comments in audio and in the FIR Podcast Community on Google+; Apple Watch: altering the face of technology retailing forever?; Igloo Software promo; the past week on the FIR Podcast Network; new modeling of the mediums of communication;

Music from The Pink Tiles; and more.

Listen Now:

Get FIR:

Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for April 13, 2015: A 90-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 20…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

FIR Interview: Harry Hawk talks with Facebook marketing expert Dennis Yu

FIR InterviewsWhile digital marketing dollars still flow into Facebook, marketers continue to express frustration at the social network, its reduced organic reach, and its ever-shifting algorithms.

BlitzMetrics Chief Technology Officer Dennis Yu has a different perspective. A long-time Facebook marketing expert, Dennis believes good content can thrive organically on Facebook but that PR needs to adopt paid amplification of messages. He also makes the case that paid reach via Facebook should be seen as a gateway to using Google and other similar services (eg, promoted tweets) to amplify messages, and that these buys should be aggregated for a more comprehensive analysis.

They’re not traditional ads, however, and should not be viewed that way. They can, however, contribute to ROI and other success metrics.

In this FIR interview, FIR contributor Harry Hawk (@hhawk) delves into a variety of dimensions of Facebook marketing in a detailed conversation with Dennis.

Additional links from the episode:

Listen Now:

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About our Conversation Partner

Dennis YuDennis Yu is the CTO of BlitzMetrics, which delivers Facebook analytics and content generation services. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also an author at Adweek’s SocialTimes column.

Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.

Connect with Dennis on Twitter at @dennisyu or on his blog.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #802: April 6, 2015

FIRThanks to Ragan Communications for their almost 8 years of sponsoring FIR; Gini Dietrich is guest co-host with Shel on the May 4 show while Neville is in Boston;

Quick News: Collaborate/London intranet workshop from Igloo Software on April 16, alarming declines in social media among Inc 500, good advice in BBC’s updated social media guidelines, companies just aren’t listening to what reporters want from their online newsrooms; the Media Monitoring Minute with CustomScoop;

News That Fits: Does it make sense to do online Q&As on Reddit, Twitter, etc?; Michael Netzley’s Asia Report: Gushcloud controversy and smear campaigns conducted by blogging cartels; would you use Periscope for employee communication as one CEO did?; listener comments in the FIR Podcast Community on Google+ and via email; The Economist study identifies Gen-narrators who could be effective brand advocates; Dan York’s Tech Report: Turkey blocks social networks, Flickr and the public domain, NASA space image library, and more; Igloo Software promo; the past week on the FIR Podcast Network; with social still treated as an ‘afterthought’ by PR agencies, we offer some advice;

Music from Adri-Ann Ralph; and more.

Listen Now:

Get FIR:

Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for April 6, 2015: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 13…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #801: March 30, 2015

FIRA new podcast, Wag the Dog FM, from Philippe Borremans; FIR Interview coming: a second conversation with Millennials at Syracuse University London Campus;

Quick News: Brands flock to Periscope, being seen as innovative boosts a company’s bottom line says Ketchum survey, Slack is killing IRC, all 650 Members of Parliament in the UK will receive an iPad Air 2 after the May election; Ragan promo;

News That Fits: New apps – including Periscope, Meerkat and NewsByMe – could boost citizen journalism; Dan York’s Tech Report: Periscope and live streaming, Dave Winer’s MyWord, Facebook; drilling a social media crisis with Polpeo; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; wearable tech will shift from novelty to norm in the next five years; the past week on the FIR Podcast Network; Igloo Software promo; summary of what we learned from Facebook’s F8;

Music from Moon Taxi; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 30, 2015: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 6…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

FIR Interview: Bryan Person interviews consultant, author, and speaker Jon Burkhart

FIR InterviewsLong-time FIR supporter Bryan Person caught up with social media consultant Jon Burkhart at the 2015 South by Southwest Interactive festival, where the pair talked about Burkhart’s focus on helping organizations avoid embarrassing themselves online.

At SxSW, Burkhart handed out postcards as icebreakers, each features an example of a brand #fail on social media, including one dealing with the Justine Sacco kerfuffle, one addressing the ill-advised SpaghettiOs tweet commemorating Pearl Harbor Day, and one about the Golf Channel’s I Have a Golf Dream tweet on Martin Luther King, Jr’s birthday.

He also has produced the Tits-up? Balls-up? Challenge, a game he introduced to attendees at SxSW, pictured below, which he talks about in the interview.

Tits-Up? Balls-Up? Challenge

Listen Now:

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About our Conversation Partner

Jon BurkhartJon Burkhart is a consultant, speaker, and author, based in London. He is the co-author of Newsjacking, a 2013 book he wrote with Grant Hunter about how brands can be part of cultural conversations without looking like idiots (according to a Fast Co.Create review).

Jon started the first real-time marketing blog, UrgentGenius.com, in 2010 with his co-author, Grant Hunter. He sits on the South by Southwest Interactive Advisory Board; he has created or delivered seven talks at SxSW in four years. Burkhart leads think-make-launch  workshops for agencies, brands, and organizations including British Design and Art Direction. He builds newsrooms in agencies to kick-start real-time content creation, and donates time to a cause he created called Millennial Mentoring, which launched at SxSW in 2013.

He spent ten years in advertising agencies before moving into his current activities.

About our Guest Interviewer

Bryan PersonBryan Person‘s role at Lithium Technologies is to help the community provider’s enterprise clients offer high-level customer care to their customers across the social web. Bryan delivers strategic counsel on best practices in social customer care and online engagement, and training/implementation on the company’s cloud-based Lithium Social Web platform.

He also leads presentations and panel discussions on social customer care at events and conferences, having spoken recently at SXSW Interactive, the WOMMA Summit, BlogWorld NYC & LA, and the Social Media Club Dallas.

Bryan is the founder of the Social Media Breakfast, an event-and-networking series for teaching, sharing, and learning about industry best practices. The breakfasts began in Boston in August 2007, and have since spread to more than 50 cities around the world.

Bryan’s specialties include customer service, social customer care, social CRM, professional speaking, content marketing, content creation, online communities, business blogging, corporate blogging, blogger outreach, podcasting, and corporate podcasting.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)