The Hobson and Holtz Report – Podcast #786: December 15, 2014

FIRQuick News: Apple makes inroads into the airline industry with enterprise sales of iPhones and iPads, 60 employees can increase your reach by 1000% says report, Apple recruiting fashion/luxury experts ahead of Apple Watch debut, what Facebook’s search feature means for brands and publishers; Ragan promo;

News That Fits: Microcopy is a new frontier for writers; Dan York’s Tech Report: blogging once a day, new podcasting app for iPhone, and more; Twitter has made the 24-hour news cycle into a 2-hour news cycle; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; do PR agencies need to pay more attention to Glassdoor?; Igloo Software promo; the past week on the FIR Podcast Network; the Social Media Charter for the financial services industry launches in London;

Music from Plastic Sky; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 15, 2014: An 85-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 22…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #785: December 8, 2014

FIRIntro: Marking a milestone with an eighth #twitterversary;

Quick News: Agencies can’t ask staffers to casually tweet nice things about clients, mothers staged a public breastfeed protest outside Claridge’s Hotel in London this weekend, who’s watching videos and on what devices?, Netflix testing a ‘tweet me a reminder’ feature; Ragan promo;

News That Fits: Seven attributes of CEOs who get social media; Dan York’s Tech Report: dark social traffic, Firefox webRTC, observations about Wire, and more; are we ready for the rise of messaging apps?; the Media Monitoring Minute with CustomScoop; listener comments in email and in the FIR Podcast Community on Google+; social media marketing: it’s all been said before, says Augie Ray; Igloo Software promo; the past week on the FIR Podcast Network; the culture of content;

Music from Special Guests; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 8, 2014: An 85-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 15…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #784: December 1, 2014

FIRIntro: On Black Friday and Cyber Monday;

Quick News: UK advertising watchdog raps YouTube stars over Oreo video, Scott Stratten catches Bell Canada in an ethical breach, Nordstrom to test fitting room mirrors that turn into interactive touchscreens, Amazon Activism is now a thing; Ragan promo;

News That Fits: Native advertising spending to jump; Dan York’s Tech Report: A blog post a day, the power of a livestream, power outages and life without the internet, an appeal as we end the year; Flipboard: the “Next Big Thing” for public relations; the Media Monitoring Minute with CustomScoop; listener comments in email and in the FIR Podcast Community on Google+; Shel in conversation with EffectiveEdge.ca: the guys who created the FIR logos; the past week on the FIR Podcast Network; Igloo software promo; social media is misused by researchers, say computer scientists;

Music from Shockbox; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 1, 2014: A 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 8…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #783: November 24, 2014

FIRQuick News: Is reputation enough when stakeholder behaviour is driven more by confidence?, the internet will hit 3 billion users in 2015 says eMarketer, Mattel’s in trouble again over Barbie, the post-PC CEO: no desk, no desktop; Ragan promo;

News That Fits: Is not allowing comments on your blog a good idea?; Dan York’s Tech Report: Why podcasts are suddenly back, the top 7 social media marketing trends that will dominate 2015, and much more; Uber’s crisis; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; the CIPR plans investment in owned and shared content in 2015, ends partnership with PR Week, forms new Editorial Board; the past week on the FIR Podcast Network; Igloo Software promo; should you care what the crowd says about your logo?;

Music from Robyn Hitchcock; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for November 24, 2014: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 1…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #782: November 17, 2014

FIRIntro: FIR is listed in a new search engine for marketing podcasts launched by Jay Baer;

Quick News: Is Google Glass’ future clouded as some early believers lose faith?, beware of “domain laundering”, is YouTube the new television?, troubling results from the popular Serial podcast; Ragan promo;

News That Fits: Twitter and Dr Oz, Victoria’s Secret, New England Patriots, Bill Cosby, Calvin Klein… why does nobody ever ask beforehand, “What could go wrong?”; Dan York’s Tech Report, recorded from a plane at Honolulu airport; latest Pew research examines public perceptions of privacy and security in the post-Snowden era; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; organic reach on Facebook is not dead yet; Igloo Software promo; the past week on the FIR Podcast Network including a new FIR Interview;

Music by Adri-Anne Ralph; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for November 17, 2014: An 89-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 24…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

FIR Interview: Philip Young, Project NEMO, on Digital Naturals

Tablet at work

With every passing day, the distinction between online and offline becomes more obscure, says Philip Young as he explains his thinking behind ‘Digital Naturals,’ the topic of conversation with FIR co-host Neville Hobson in this FIR Interview, recorded in November 2014.

Today, Young says, nearly all of us have some digital competence. “We are becoming Digital Naturals, routinely using an array of online tools in our daily lives, even if few of us are completely comfortable in this new environment.”

Young believes the phrase ‘digital natural’ is a far more relevant and accurate way of describing people’s behaviours that transcend the rigidity and barriers of two behavioural phrases in current common use and that isn’t defined by generation, sex or age:

Digital Naturals helps both academics and practitioners understand today’s world. It is a helpful and necessary step forward from the outdated and divisive labeling of Digital Natives  and Digital Immigrants.

He explains how Digital Naturals help public relations practitioners, a topic that he references in this FIR Interview, expanding further on the ideas ands concepts presented during the third NEMO conference in Helsingborg in October.

Listen Now:

Get this podcast:

About our Conversation Partner

Philip YoungPhilip Young is project leader for NEMO: New Media, Modern Democracy, based at Lund University Campus Helsingborg, Sweden.

He has been researching the impact of social media on PR practice for ten years, presenting findings at conferences across Europe. He is co-editor with Jesper Falkheimer, Mats Heide and Timothy Coombs of Strategic Communication, Social Media and Democracy: The Challenge of the Digital Naturals, which will be published next year in the prestigious Routledge New Directions in Public Relations and Communication Research series.

Philip also co-wrote Online Public Relations, second edition, with David Phillips.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Photo via Unify on Forbes. Cross-posted from For Immediate Release, Shel’s and my podcast blog.)