At the intersection of business, communication and technology. And shiny new objects.
Intro: Quick review of Ragan ING conference, two more FIR podcasts from the B2B Huddle are up, FIR Book Review of Philip Sheldrake’s Attenzi is up; Quick News: Vines are shared four times more than online video, IABC’s CW magazine goes digital only, the state of social media advertising, first Quartz, then Defense One: Atlantic [...]
When something as big as content marketing comes along and transforms an entire discipline, it creates a lot of anxiety. Change is scary and it can sometimes feel like you’re hopelessly behind everyone else. At The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, keynote speaker Doug Kessler shone a powerful spotlight [...]
Attenzi – A Social Business Story is a novel that shines a light on social business that goes beyond the all too typical homages to social media. It’s a relatively short and easy read intended to help readers explore what social business means for their organization, marketplace, communities and career. With Attenzi, author Philip Sheldrake [...]
With social media so prolific, are B2B companies taking advantage of all that exists? That question formed a foundation for the keynote presentation by Allan Schoenberg, Executive Director of Corporate Communications for CME Group, at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters in Reading. During a break at the event [...]
Intro: First B2B Huddle keynote published as an FIR Speakers and Speeches podcast, more this week and next; FIR Book Review of Philip Sheldrake’s ‘Attenzi’ coming; Quick News: Calgary Zoo publishes annual report to Instagram, Salesforce acquires bookmarking startup Clipboard, Associated Press updates its social media guidelines, Facebook’s newsfeed will get even more annoying with [...]
For social to become recognised by business as the next marketing powerhouse that it is, it needs to prove its return on investment every time, says Oracle’s Kimberley Brind. In this podcast of her keynote speech at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, Kimberley explains the reach and power [...]
Intro: FIR Interview with SoundCloud’s Eric Wahlforss is up, keynoter podcasts coming from The B2B Huddle; Quick News: 300 social media policies, software engineer develops tool for retracting a tweet, thoughts after a week or two with Google Glass, Lowe’s cracks the code on using Vine for marketing; Ragan promo; News That Fits: The future [...]
SoundCloud‘s co-founder Eric Wahlforss sees his company as a social network, with its primary competitors Facebook and Twitter, two of the giants of today’s social web. Its Wikipedia entry describes SoundCloud as an online audio distribution platform that allows collaboration, promotion and distribution of audio recordings by users. It was founded in 2008 and now [...]
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