FIR Interview: Photographer and Social Activist Angus Malcolm on Online Communication and Fundraising

The Warwick Rowers

Angus Malcolm has been the creative force behind the Warwick Rowers Naked Calendar.

Warwick Rowers describes itself as a large and highly active sports club with substantial ambitions. This year the club is attending over 20 competitions across the length and breadth of the country during a 40-week racing season. Whether novice or experienced, male or female, as a member of Warwick Rowing, athletes can expect to participate in a determined and enthusiastic rowing programme.

The Naked Calendar is a fundraiser, with calendars featuring nude pictures of rowers that have been a viral success.

In this interview, FIR contributor Harry Hawk interviews Malcolm about the role social media played in the calendar’s success, among other topics including fundraising, online communications, and helping to fight homophobia.

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About our Conversation Partner

Angus MalcolmWith a background in social activism, healthcare and media production, Angus Malcolm now specializes in promoting personal empowerment and social change through innovative approaches to communications. In particular, he focuses on how we can use viral media as both consciousness-raising and fund-raising tools.

His best known project at the moment is the Warwick Rowers range of calendars and films, which he produces. These feature a group of predominantly heterosexual male college athletes in the UK’s equivalent of the Ivy League.

For six years, rowers at Warwick University have been stripping naked for calendars and films that are popular with gay men as well as women. The athletes undress to prove the point that we can all be comfortable with a diverse sexual culture that embraces all sexualities. Alongside production of the Warwick Rowers products, he is currently focusing on establishing Sport Allies, a charity to challenge homophobia that is being funded from the sales of Warwick Rowers products.

Malcolm divides his time between homes in London and Southern Spain, and also travel regularly for his work. Recent projects have taken him to South Africa, California and Australia, where a Sydney gallery hosted an exhibition of his photography.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #766: July 28, 2014

FIRComing soon: FIR Live Google+ Hangout On Air in the works to talk about translation, FIR Interview with Jeff Pyatt of Outbrain, Harry Hawk’s FIR Interview with Angus Malcolm on the organic reach of quality content;

Quick News: Ex-Ford social media head Scott Monty joins SHIFT Communications; Reddit Live is official: anyone can create a breaking news blog; the future looks mobile for Facebook; relevance, trust, subject matter authority required for native ads; Ragan promo;

News That Fits: PRSA report on social/emerging media use in PR practice; Michael Netzley’s Asia Report: McDonald’s and KFC take centre stage in China’s latest food scandal; robot-written financial news stories have arrived: will we see the same in PR and other communication?; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; Dan York’s Tech Report: Foursquare, Plan B for live video streaming, and more; the top 7 social media marketing trends dominating 2014; Igloo Software promo; the past week on the FIR Podcast Network; what’s holding back social media adoption in the workplace?;

Music from Winter Harvest; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for July 28, 2014: An 89-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 4…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

FIR Cut: Michael Netzley’s Asia Report for Episode #765

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Due to technical issues, Michael Netzley‘s Asia Report did not arrive in time for inclusion in FIR #765 published on July 21, so we’re offering it as an FIR Cut.

Discussion references:

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(What are FIR Cuts?)

The Hobson and Holtz Report – Podcast #765: July 21, 2014

FIRQuick News: French blogger fined for writing a critical restaurant review that achieved a high Google search ranking, Russian government caught editing Wikipedia entry for MH17 tragedy, is PressFriendly making PR agencies sweat?, Bing follows Google in offering Europeans the ‘right to be forgotten’; Ragan promo;

News That Fits: Are automated ‘editing bots’ the future foundation for knowledge development on Wikipedia?; Dan York’s Tech Report: at the IETF meeting in Toronto, Google Analytics for iOS, WordPress Weekly podcast, WordPress 4.0 coming, rapid content development; re-thinking earned, owned, and paid media; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; how bad were Microsoft leadership’s emails to employees that tucked away mention of 12,500 layoffs?; Igloo Software promo; the past week on the FIR Podcast Network; there’s a link between social media and corporate reputation;

Music by Soft Plastic; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for July 21, 2014: An 88-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 28…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #764: July 14, 2014

FIRFIR Book Review of ‘Mobile Mind Shift’ posted;

Quick News: Twitter releases new analytics dashboard; beware of Google Maps hackers; how to unfollow, mute or ignore people on Facebook, Twitter, LinkedIn and more; Pew identifies threats to the Internet; Ragan promo;

News That Fits: Should content marketing efforts evolve into “media as a service?”; Michael Netzley’s Asia Report: Apple continues to face challenges in China, and more; the House of Commons debate: is wearable technology an ethics nightmare for communicators?; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; there’s a disconnect between bloggers and communicators; Dan York’s Tech Report: WordPress, Soundcloud, and more; Igloo Software promo; the past week on the FIR Podcast Network;

Music from Tauk; and more.

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Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for July 14, 2014: A 93-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 21…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

FIR Book Review: The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask

The Mobile Mind ShiftThe Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment provides the first comprehensive overview of what it takes to develop mobile resources that accommodate the growing expectations of users who increasingly turn first to mobile devices.

FIR co-host Shel Holtz reviews the book written by three Forrester Research analysts: Ted Schadler, technology analyst; Josh Bernoff, senior vice president of Idea Development; and Julie Ask, mobile analyst.

From the book description on Amazon:

“Mobile has reprogrammed your customers’ brains.

“Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift ù the expectation that I can get what I want, anytime, in my immediate context.

“Your new battleground for customers is this mobile moment – the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

“Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments.”

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The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment

Publisher: Groundswell Press
Hardcover, 272 pages
Published June 2014
ISBN-10: 0991361008
ISBN-13: 978-0991361007

Purchase at Amazon US (US Kindle edition), Amazon Canada (Canada Kindle Edition), or Amazon UK (UK Kindle edition).

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future reviews, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Book Review podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)