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Suspend your disbelief and enjoy the adventure »

When my wife and I came out of the cinema yesterday afternoon, after seeing Indiana Jones and the Kingdom of the Crystal Skull, I started thinking about how to summarize what I thought of the film.
What would I say if I had only 140 characters or less in which to say it?
Here it is:
Indiana [...]

Product placement insight from Mercedes-Benz »

The movie version of the hit TV series Sex and the City opens in the UK later next month.
Stars of the show look like being the range of Mercedes-Benz vehicles as much as Carrie, Samantha, Miranda and Charlotte.
Yesterday’s Telegraph Motoring has a terrific feature on how and why Mercedes-Benz got involved.
Choice quotes from Ferdinand [...]

Think of the small screen as a new canvas »

Reviewing some of the reporting and commentary from the Mobile World Congress in Barcelona this week, it’s clear to see that this is heaven for gadget geeks.
I wish I were there!
New mobile devices abound, either launching very soon or in the works for later in the year, such as one that interests me a lot [...]

The big picture with a Nokia N95 8GB »

I’ve had a really superb mobile phone for the past three months - a Nokia N95 8GB, the latest generation of a phone that packs 8 gigs of internal flash storage space, has wifi, GPS and more bells and whistles than I could have wished for.
I got my N95 almost by chance. One day [...]

Hammer Films lives again on MySpace »

After a 30-year absence, Gothic horror film maker Hammer Films is about to make a comeback, not in cinemas but on the web.
Who can forget Hammer’s iconic low-budget horror flicks from the 60s and 70s, especially those starring Christopher Lee and Peter Cushing?
BrandRepublic reports that Hammer has produced a new film, Beyond The Rave, [...]

Bruce Willis a great sport in Second Life »

Last Friday evening’s Die Hard 4 virtual press conference and expo launch in Second Life was a great example of how this virtual medium can work well when you have some real imagination and execute a good plan of organization.
The event featured a live Q&A session with Bruce Willis, the star of the film. As [...]

Bruce Willis in conversation »

Die Hard 4, the latest film in the Die Hard series of Bruce Willis action movies - known as ‘Live Free or Die Hard’ in the US - premieres in the US on June 27 (opens in the UK on July 4), and the movie studio mass communication machine is well on the road.
In addition [...]

Understanding climate change and what to do about it »

Climate change is a hot topic much in the news these days with increasing messages from our governments telling us we need to act now to save the planet.
We’re hearing new phrases like ‘carbon neutrality,’ ‘carbon footprint,’ ‘personal CO2 emissions’ and ‘climate forcings’ along with old favourites like ‘greenhouse gas’ and ‘ozone depletion.’
Does anyone really [...]

Black Book: A stunning war movie »

Films about the Second World War war don’t do much for me. I can count on one hand such films that have made an impact, the most recent being Flags of Our Fathers which I saw on a plane journey in February.
Then I saw Black Book on DVD this weekend.
Released in late 2006, this film [...]

300 in Second Life: Bringing something new to the virtual table »

Holding events in Second Life of one kind or another is not new: people have been doing this since this virtual world started back in 2003.
As more businesses enter Second Life, the idea of including this virtual world as a channel in broad marketing and PR planning makes a lot of sense.
In its simplest sense, [...]