Movie marketing with imagination comes to LinkedIn with Taken 3

Taken 3 LinkedIn

Promoting a new movie across the social web nowadays is an integral part of most movie marketing as the film studios and distributors try to get their movie of the moment talked up and shared online. The ultimate goal is more ticket sales and great viewing numbers at the cinema.

There’s also the subsequent revenue and brand opportunities with merchandising and streaming/sales of digital and disc versions of the film once the cinema run is over.

Buzz-building across the social web as an integral part of executing on the marketing plan can have a powerful effect over the long term.

Facebook, YouTube and Twitter are the typical mainstays of such activity. A social network that wouldn’t naturally spring to mind when you think of consumer movie marketing is LinkedIn.

Yet, why not if you have the right movie with the right messaging and marketing well suited to a business network?

That’s what 20th Century Fox is doing with Taken 3, the final episode in the action movie trilogy starring Liam Neesen that hits cinemas worldwide in January 2015.

Watch this video and see Neeson himself explaining what LinkedIn has to do with this…

What it boils down to is a contest – follow the Taken 3 LinkedIn showcase page, make sure the Skills section of your own profile highlights “your particular set of skills,” and wait and see if you’ve won the prize.

If you’ve watched previous Taken movies, you’ll know that the Neeson character sets great store on a “particular set of skills.”

The prize includes Liam Neeson in his Bryan Mills character endorsing “your particular set of skills” on LinkedIn, recording a video of him doing so. Specifically:

A custom video including Liam Neeson that includes elements of the Grand Prize winner’s LinkedIn profile information and the user’s skills as listed in their LinkedIn Skills section. This video will be shared with the user and will be posted to 20th Century Fox-owned or managed social channels, which may include: LinkedIn, YouTube, Facebook, Twitter and/or other websites.

That video will undoubtedly form a further element of the movie marketing leading up to the film’s opening in cinemas in the US on January 8 (and here’s the spoiler – the contest is open only to US residents). And of course, raise the profile of the contest winner across the social web.

It demonstrates some great imagination to make use of a primary business social network in a way that’s bound to attract quite some attention (including people writing blog posts about it like this one).

But get cracking – the contest closes at a minute to midnight US Pacific time on December 23.


#Skyfall: impressions of the latest James Bond adventure

We saw #Skyfall this afternoon at our local Showcase cinema. Very hard to say much about it without being a total spoiler.

Five non-spoiler impressions:

  • Daniel Craig is a brilliant Bond, grittier and more credible than before. And he was highly credible before.
  • Javier Bardem, a bad guy so bad he’s… bad!
  • Brilliant new Q, the role and Ben Whishaw the actor both spot on.
  • Great focus on the characters and personalities, especially M.
  • Outstanding support roles by Bérénice Marlohe and Naomie Harris.

In short, a terrific audio-visual treat, a Bond movie for today that gives a great nod to the past and Ian Fleming‘s original story-telling. This preview trailer is a great taster.

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A pharma view of social media

Last June, I took part in a video project that was characterized by its creativity, imaginative high-definition video work and of the content – social media and the workplace – and the credible opinions of the people who feature in the video.

Red Sky Vision, the production company behind that video, have just published a new one, with similar high-standard production values that looks at social media and the pharmaceutical industry.

(If you don’t see the video embedded above, watch it at Vimeo.)

From the website description:

Social Media in Pharma

Social media is such an integral part of our everyday lives. It allows us to exchange ideas and opinions and build communities across the globe. Within healthcare, opportunities to engage communities are only rising, and yet it is still not widely used in the pharma communications industry. There is confusion about when and how best to use it – this can be attributed to the restrictions of adhering to compliance codes and the risk of reputational damage.

Red Sky Vision in association with the HCA and PharmaPhorum has produced a film about social media in pharma. The film features key players in healthcare and healthcare communication who provide unique insights, discuss challenges and offer solutions to the industry as a whole.

Compelling viewing.

Related post:

No-fuss perspectives: Social Media @ Work

Pull up a chair and make yourself comfortable. Block out 15 minutes of your time to watch a story, a corporate video with a difference. Watch it full screen in high definition and turn up the sound a little.

Ready? Then let’s begin.

(If you don’t see the video embedded above, watch it at Vimeo.)

This is a video that portrays the experiences and views of some opinion leaders who present credible perspectives on social media in the workplace – why it matters and what it means to the contemporary organization.

There is disconnect between how immersed and digitally connected employees are outside of the workplace, and how their internal communications are being delivered. On the ground, employees are still posting printed communications on the water cooler when they can be engaged, led and informed via the latest digital channels.

This isn’t a video that will try to convince you of something other than some believable thinking and points of view. I believe that’s one of the powerful strengths of the overall story and the ten people telling it, and why it’s worth 15 minutes of your time.

Here’s who you’ll hear from when you watch:

If you like what you see – and even if you’re not sure – you’re welcome to share or download the video under the terms of the Creative Commons copyright license assigned to it by the makers. Especially take it to the C-suite.

Social Media @ Work was produced by Red Sky Vision and Able and How. If you tweet about it,  be part of the conversation by including the hashtag: #worksm.

If you’d care to share your thoughts here, please leave a comment. Thanks.

Related posts:

Avatar: telling an old story in a new way

avatarposter We went and saw Avatar yesterday, the film that’s getting a lot of attention for a variety of reasons since its release on December 17: the amazing digital effects, the dramatic and epic scale of the story, the $400 million budget, the groundbreaking 3D version.

We saw it in 3D at Cineworld Brighton, a multiplex almost right on the seafront (not a fun experience getting there on a freezing windy December evening) at the Brighton Marina.

But it was unquestionably worth the trip. It’s a long film – with ads and other movie previews as well as the film itself, it meant we sat through a programme that’s almost 3 hours in length.

And what a treat this film is in its telling of a timeless story of love, conflict, struggle, passion, power, and ultimate triumph: all those elements that form part of the human condition. That the story unfolds at a time in the future on a different planet (I nearly said “a long time ago in a galaxy far, far away”) simply adds layers to the deep dimension of what you see and hear on the cinema screen and, in my view, takes nothing away at all from what the story is actually about (see the human condition I just mentioned).

And consider this: much of the film is computer-generated. I simply could not tell what was CGI and what wasn’t.

Watching it in 3D is a phenomenal experience. If you’ve watched a 3D movie before with those cardboard glasses with each plastic lens in a different colour, and where it almost hurts your eyes trying to focus, this is nothing like that at all.

The glasses today are very different. For Avatar, the glasses are from RealD, the company whose technology underpins the three-dimensional aspect of the movie and who makes the 3D glasses you purchase (inexpensive: 80p).

Is it worth you going to see Avatar? Well, if you enjoy a good story, yes. If you want an immersive experience via 3D, yes. If you want to be wowed by the assault on your senses in scale and scope of what you see and hear, yes. And if you want to come away from a movie that provokes thoughts about what you’ve experienced long after the event, yes.

Here’s a taster, the latest preview trailer:

I want to see it again and I will.

I had exactly the same reaction after seeing the premier of the original Star Wars when it opened in 1977. And I will buy the DVD when it comes out, or maybe the digital download. Which leads me to wonder what technology will come to bear on this: how will 3D work for DVD sales? Will those DVDs play on current TVs and computers or will you have to buy something new?

Answers to such questions undoubtedly to come.

Is this a milestone in the further welding of clever tech with old-fashioned story-telling? That one’s easy: yes.

Go and enjoy it.