A hangout on the future of communication

In just three weeks’ time, on June 18, FutureComms14 takes place in London. This one-day conference, organized by MyNewsDesk UK, will firmly ask a big question: “What’s the future of communications?” The line up of speakers will offer some compelling answers to it that will undoubtedly include insights. You really can’t ask for more from […]

If you attend one comms event this summer, make it #FutureComms14

A really good conference for communicators takes place in London next month, and plans are well advanced for a day of valuable professional development, strongly focused on the question “What’s the future of communications?”and how to address it: The disciplines of PR, marketing, social media and digital are converging and evolving at a breathless pace. […]

Redefining today’s communicator in Norway

When I look at the landscape of the communication profession around Europe, I see similar issues that concern communicators, most notably how strategic are communicators (and the profession itself), abiding by codes of conduct and practicing ethical behaviour, and being professional. It’s a topic in the front of my mind as I finalise plans for […]

Can marketing become an enabler for genuine engagement?

A key underlying theme of the Social@Scale Summit in London last week was what I might call “social marketing” – the use of social media as a means unto achieving a marketing end. Organized by Sprinklr, an enterprise social media management system vendor, the by-invitation-only Social@Scale Summit on December 10 was hosted by Microsoft and […]