Sentiment analysis and the challenges of content overload

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Last week, Socialbakers came to town with the London stop on their Socialbakers World Tour. The social media analytics company invited me to the London event to hear from CEO Jan Rezab presenting analysis on brand behaviours on Facebook, including the top brands and their ‘returns on engagement’; and introducing new product features in Socialbakers’ [...]

Underpinning how social you want your PR

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It was great to see tweets like this one from Lisa Pool as we concluded “How social do you want your PR?” at the headquarters of the Chartered Institute of Public Relations (CIPR) in London on January 24. The title of the evening meeting – one in the CIPR’s Social Summer series of conversation and [...]

Taking LeWeb to another level

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The announcement a few days ago that the LeWeb conference has been acquired by Reed MIDEM marks a significant milestone in the evolution of an annual event that has become the public networking platform of choice for big business, entrepreneurs, tech start-ups, politicians and anyone else with a keen interest in where the international internet [...]

Explore the Internet of Things at LeWeb via live video

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The winter 2012 edition of Europe’s most influential and popular tech/startup/venture-capitalist event known as Le Web begins in Paris tomorrow December 4. According to Loic Le Meur, LeWeb founder, more than 3,000 people from around the world are expected to be there for the duration of the conference and networking extravaganza which runs until December [...]

The significance of an innovative fast follower

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What does the word “innovation” mean to you? An idea? A way of working? Inventing something? Maybe all of those things, or perhaps something else? It’s a word I’ve been thinking a lot about since taking part in a presentation/discussion on the subject during Synthesio’s European Customer Advisory Council meeting in London last week. Gathered [...]

How social do you want your PR?

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That’s the title of a discussion session I’ll be leading in London on Thursday December 6 January 24, 2013 as part of the CIPR’s Social Summer series of meetings, designed to encourage an informal and relaxed atmosphere with interesting conversation and networking opportunities. [Update Dec 4:] It looks like Christmas festivities have had an influence [...]

Social media – the game-changing channel for B2B

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How relevant is B2B in social media marketing? was the embracing question behind a lively panel discussion and audience conversation yesterday in which I was a participant. It was the most worthwhile discussion on the broad topic of social media and B2B marketing that I’ve been part of this year. Some 60 or so people [...]

Setting a standard for event infographics

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Last week, the first Global PR Summit took place in Miami, Florida. Organized by the Holmes Group (best known for its Holmes Report and the SABRE Awards), the summit was billed as “a high-level event designed for senior practitioners to address the critical issues facing the profession and to celebrate the best public relations work [...]

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