A really good conference for communicators takes place in London next month, and plans are well advanced for a day of valuable professional development, strongly focused on the question “What’s the future of communications?”and how to address it:
The disciplines of PR, marketing, social media and digital are converging and evolving at a breathless pace. Modern marketing communications is real-time, multimedia and multichannel. The challenge we face is to learn new skills, master new technologies, while maintaining focus on the key business goals of reputation and performance.
- Where is PR, communications and social media heading?
- What does your brand need to do to adapt?
- Content marketing versus the Big Idea
- Do brands need to think like media companies?
- How can brands tell more compelling stories?
- Which skills, technologies and platforms are critical for success?
- How can we measure more smartly?
And the speakers who include three stand-outs for me:
- Deirdre Breakenridge, who delivers the opening keynote on the future of communications (she expands her thinking on this topic in a post yesterday on the MyNewsDesk blog). The author of five business books, Deirdre is an influential voice in US communication circles, and a frequent speaker on PR, marketing, and social media communications. I’m really looking forward to meeting her next month.
- Robert Phillips, ex-EMEA CEO of Edelman, and the author of “Trust Me, PR Is Dead,” a forthcoming book that’s already prompted some debate. Can’t wait to see Robert in action at this PR event!
- Tom Foremski, ex-FT journalist and founder of Silicon Valley Watcher, who famously (or infamously, depending on your point of view) proclaimed “Die, press release, die! Die! Die!” back in 2006 – could this futuristic call finally be answered eight years on? – and advocated in 2009 that every company is (or should be) a media company. Is that a viable call today?
Just three in an eclectic speaker roster that also features Daniel Dodd, Director of Communications and Content at the National Trust; Betony Kelly, Head of Digital Outreach for the Department of Business, Innovation and Skills; Danny Whatmough, Associate Digital and Social Media Director at Ketchum; Paul Sutton, Head of Social Communications at PR and content agency BOTTLE; Vikki Morgan, Head of Social at TMW agency; and many more. I’m also speaking (and working with MyNewsDesk on event development).
If I look at the conference and event landscape for communicators during the summer and into early autumn, FutureComms14 is the attention grabber. So if you’re looking for a good investment for your time and your money, this is the one.
Book your ticket early to be sure of a place. And if you book before May 18, there’s a discounted early bird rate.
See you in London on June 18!