#FutureComms14 has what you’re looking for

#FutureComms14

Just one day to go until #FutureComms14 takes place in London, on Wednesday June 18.

If you’re looking for answers to questions like:

  • Where is PR, communications and social media heading?
  • What does your brand need to do to adapt?
  • Content marketing versus the Big Idea?
  • Do brands need to think like media companies?
  • How can brands tell more compelling stories?
  • Which skills, technologies and platforms are critical for success?
  • How can we measure more smartly?

…then this one-day conference is the event for you.

“FutureComms14 brings together some of the world’s leading speakers and practitioners to inspire us to rise to the communications challenges of today and the near future,” declare Mynewsdesk, organisers of this event, who expect more than 200 people to be there.

To get a good sense of what you can expect on the day, check out this recording of a Google+ Hangout on Air panel discussion last month with some of the speakers – Deirdre Breakenridge, Danny Whatmough, Paul Sutton and me, Neville Hobson.

And check the tweetchat from last week. Fast and furious! Still time to get your ticket

Hashtag: #FutureComms14

Perspectives on social business at Social Business Sessions London

Iron ManIf you’re keen to explore different perspectives on organization culture, social business, enterprise 2.0 and the nature of work, an event in London I’m participating in this coming week could be right up your street.

The Combined Social Business Session – London #e20s takes place on Wednesday June 4 at Yammer’s EMEA headquarters, from 6pm to 9pm. You can participate without cost; all you have to do is sign up.

Organized by David Terrar, Janet Parkinson and Alan Patrick – who, I just realized,  I first met around eight years ago now – it’s one of the monthly Social Business Sessions London events at which a mix of a main 20-minute presentation, 5-minute lightning talks and an unconference-style panel discussion makes for a stimulating environment for informal exchanges of ideas and opinion, all with pizza and wine.

I was thrilled to be asked to do the main presentation in which I will focus on a mix of ideas that will form a broad perspective on those four elements mentioned above that are key to the principles of these events.

Or, as David put it in the email he sent out last week to members of the event group:

Our main speaker this time is our good friend and well known communicator, blogger, and podcaster Neville Hobson. Neville’s well known on the London social media scene, as well as being on Microsoft’s list of social business influencers in the UK. His talk will expand on a recent blog post of his titled “Foundations for evolving relationships between people and machines”. He’ll use Gartner’s Hype Cycle to discuss the following emerging trends and areas:

  1. Augmenting humans with technology
  2. Machines replacing humans
  3. Humans and machines working alongside each other
  4. Machines better understanding humans and the environment
  5. Humans better understanding machines
  6. Machines and humans becoming smarter

He’ll take those ideas forward and talk specifics like the Internet of Things, 3D Printing, Big Data and augmented reality, leading to the way they are changing the enterprise and the world of work.

Sounds good!

The blog post David referenced is this one that I wrote in August 2013. A lot has happened since then, especially concerning wearable technology and the relentless progress of mobile.

Hope you can make it to Yammer’s HQ in London on June 4. Sign up for your free ticket! And a 5-min lightning talk if you’re up for it.

A hangout on the future of communication

#FutureComms14

In just three weeks’ time, on June 18, FutureComms14 takes place in London.

This one-day conference, organized by MyNewsDesk UK, will firmly ask a big question: “What’s the future of communications?” The line up of speakers will offer some compelling answers to it that will undoubtedly include insights.

You really can’t ask for more from an event. I’ll be there, too, moderating a panel discussion on the technologies of PR and chipping in with a few perspectives as well in the context of that big question.

Yesterday, four of the speakers – Deirdre Breakenridge, Danny Whatmough, Paul Sutton and me, Neville Hobson – got together in a live Google+ Hangout On Air video panel discussion, ably moderated by Adam Cranfield, for a 50-minute conversation that addressed these topics:

  1. What is the future of communications?
  2. Will marketing, PR and social media job roles still be distinct in five years?
  3. Will the results that small agencies can achieve using communications technology make brands question the value for money large agencies offer?
  4. Will organizations rely more on in-house communicators to produce their content than external agencies?

It was a terrific discussion that attracted a number of live viewers and quite a few more to the recording on YouTube. And here’s the recording:

A taster of the what you can expect on June 18.

Check the hashtag #FutureComms14 for ongoing conversation. Connect with those on the FutureComms14 Twitter list created by Paul Sutton. And last but not least – book your ticket.

See you in London on June 18!

If you attend one comms event this summer, make it #FutureComms14

FutureComms14

A really good conference for communicators takes place in London next month, and plans are well advanced for a day of valuable professional development, strongly focused on the question “What’s the future of communications?”and how to address it:

The disciplines of PR, marketing, social media and digital are converging and evolving at a breathless pace. Modern marketing communications is real-time, multimedia and multichannel. The challenge we face is to learn new skills, master new technologies, while maintaining focus on the key business goals of reputation and performance.

FutureComms14, organized by MyNewsDesk UK, takes place on Wednesday June 18 at The Crystal in London’s Docklands. The themes for the day that underpin the agenda are pretty compelling:

  • Where is PR, communications and social media heading?
  • What does your brand need to do to adapt?
  • Content marketing versus the Big Idea
  • Do brands need to think like media companies?
  • How can brands tell more compelling stories?
  • Which skills, technologies and platforms are critical for success?
  • How can we measure more smartly?

And the speakers who include three stand-outs for me:

  • Deirdre Breakenridge, who delivers the opening keynote on the future of communications (she expands her thinking on this topic in a post yesterday on the MyNewsDesk blog). The author of five business books, Deirdre is an influential voice in US communication circles, and a frequent speaker on PR, marketing, and social media communications. I’m really looking forward to meeting her next month.
  • Robert Phillips, ex-EMEA CEO of Edelman, and the author of “Trust Me, PR Is Dead,” a forthcoming book that’s already prompted some debate. Can’t wait to see Robert in action at this PR event!
  • Tom Foremski, ex-FT journalist and founder of Silicon Valley Watcher,  who famously (or infamously, depending on your point of view) proclaimed “Die, press release, die! Die! Die!” back in 2006 – could this futuristic call finally be answered eight years on? – and advocated in 2009 that every company is (or should be) a media company. Is that a viable call today?

Just three in an eclectic speaker roster that also features Daniel Dodd, Director of Communications and Content at the National Trust; Betony Kelly, Head of Digital Outreach for the Department of Business, Innovation and Skills; Danny Whatmough, Associate Digital and Social Media Director at Ketchum; Paul Sutton, Head of Social Communications at PR and content agency BOTTLE; Vikki Morgan, Head of Social at TMW agency; and many more. I’m also speaking (and working with MyNewsDesk on event development).

If I look at the conference and event landscape for communicators during the summer and into early autumn, FutureComms14 is the attention grabber. So if you’re looking for a good investment for your time and your money, this is the one.

Book your ticket early to be sure of a place. And if you book before May 18, there’s a discounted early bird rate.

Check the hashtag #FutureComms14 for the latest conversation. And connect with those on the FutureComms14 Twitter list created by Paul Sutton.

See you in London on June 18!

FIR Interview: Therese Manus and Stine Jarmund, Norwegian Communication Association

#komdagen selfieAttracting record attendance to an annual conference is no small feat, but is one achieved by The Norwegian Communication Association (NCA) which saw the highest number of its members take part in Communications Day, its annual conference in Oslo at the end of March.

What attracted 600 NCA members to take part in Communications Day 2014 is one of the topics discussed when FIR co-host Neville Hobson – who was an invited keynote speaker at the event – sat down with Therese Manus, managing director, and Stine Jarmund, training and events adviser, of the NCA to talk about the communication landscape in Norway.

The conversation addressed hot topics that concern communicators and professional associations everywhere – professionalism, for example, ongoing education and training, transparency and trust – that are issues that the NCA is also debating and discussing with its stakeholders in Norway, and on the broader international stage via its affiliation with the Global Alliance for Public Relations and Communication Management.

The final part of the discussion looked to the future of communication – the theme of this year’s Communication Day conference – and the profession, and what that might look like in Norway during the next five years.

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About our Conversation Partners

Therese ManusTherese Manus is the Managing Director of The Norwegian Communication Association. She has previously worked as Head of Section at the National Library of Norway, Communications Advisor at Energy Norway and Journalist and Editor at Budstikka Media.

Therese has a Master of Management module in PR Management and Strategic Communication from BI Norwegian Business School, a Bachelor’s degree in Media Studies from the University of Westminster, and has several subjects from the University of Oslo.

Stine JarmundStine Jarmund is an Advisor for training programs and conferences at The Norwegian Communication Association. Stine has previously worked as a Consultant for SHL Norway and as an Advisor for JCK Communication.

Stine has a Master’s degree in Social Sciences with a specialization in psychology from the Norwegian University of Science and Technology, and a Master of Management module in PR Management and Strategic Communication from BI Norwegian Business School.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Redefining today’s communicator in Norway

Communications Day 2014When I look at the landscape of the communication profession around Europe, I see similar issues that concern communicators, most notably how strategic are communicators (and the profession itself), abiding by codes of conduct and practicing ethical behaviour, and being professional.

It’s a topic in the front of my mind as I finalise plans for a keynote presentation to the members of the Norwegian Communications Association on March 27.

The devil’s in the detail, of course, and what’s hot in one country isn’t necessarily at the same temperature in another.

In the UK, for instance, a current strong focus is on professionalism following the findings published by the CIPR last month in its ‘state of the profession’ survey and a clear call to action by CIPR President Stephen Waddington who asked, “How serious are PR practitioners about putting their ambition to be considered a professional into practice?”

I do wonder at times how serious people really are: behaviours people say they want to emulate too often don’t match what I see people do.

Actually, I think this is a very hot issue everywhere even if many individuals may not realise it is. You only have to read the Edelman Trust Barometer 2014 – the results of a survey of 33,000 people in 27 countries – to get a sense of why it’s hot.

So while professional associations like the CIPR and the Norwegian Communications Association look at the big picture and ways to galvanize action among its members, I’m focused on what individuals can and must do to be professional, whatever their role in organizational communication and whatever their level in their organizations.

On March 27, I’ll be in Norway at Communications Day 2014 (or, rather, Kommunikasjonsdagen 2014 – hashtag #komdagen) to deliver a keynote presentation that I’ve titled “Redefining Today’s Communicator.”

From the description on the event website:

Today’s communicator must, as never before, have clear vision and understanding of how communication and the communicator are key strategic assets that support measurable business objectives. Today’s communicator has a key role to play in the rapidly-changing landscape that embraces organization change, behavioral change and technology change; and the online world where the three intersect.

In an age where anyone can claim to be a communicator in business, Neville Hobson will illustrate what professional communicators must do to prove their relevance and context in what they do for their employers and clients.

A pretty broad brush, but I intend to speak to that big topic of professionalism and present some ideas on what we all need to do. I want it to be a relevant piece of the jigsaw, the whole of which will be revealed by presentations from others on the day – Michael Murphy, for instance, talking about the challenges, disruptive influences and opportunities which are shaping the communications functions of the future; and Sigbjørn Aanes, State Secretary at the Prime Minister’s Office, talking about “communication, sausages and politics” (can’t wait to hear that one!).

The organizers tell me that over 520 communicators will be there on March 27 – a really great representation of the communication profession in Norway.

There’s still time and space to sign up if you haven’t yet. And right below is a bit more information – an ad that was published in a Norwegian magazine last month.

Looking forward to being part of your day!

 Kommunikasjonsdagen 2014