At the intersection of business, communication and technology. And shiny new objects.
A few weeks ago, Ford launched an influencer outreach campaign in six European countries as part of a build-up to the European launch of its B-MAX car this summer. The car (a mini MPV) features pillar-less doors: there is no traditional central B-pillar which instead is integrated into the doors themselves (video). Easy access to [...]
A year ago a law – known as Directive 2009/136/EC – came into effect throughout the European Union on the use of cookies on websites, requiring a website owner to seek visitors’ consent to cookies being saved to their computers when they visit a website (more on cookies). Implementing the law in the UK was [...]
When you look at big corporations and who uses social media well as an integral element in brand and product marketing, one of the companies that stands out is Ford. The US-headquartered vehicle maker has a well-established and credible social media presence and embraces literally all the primary social channels you can think of. I’ve [...]
The first round in the French presidential election ended yesterday with the result that Socialist Party challenger François Hollande narrowly edged in front of incumbent President Nicolas Sarkozy by the slim margin of just over 1 percent of the vote. Both men will compete in a second round run-off, due to be held on May [...]
The EU Observer reports that the European Parliament is looking at how its 736 deputies and 6,000 staff should prepare for novelties such as internet-politics, multi-lateralism and enhanced legal powers. [...] A recent example of the power of the internet for deputies was the mobilising effect it had on opponents of Acta – a controversial [...]
In April, I’ll be in Amsterdam taking part in The 2012 International Social Media and PR Summit, a two-day professional development event that blends a rich mix of best practices, tips and know-how with real-world examples of how organizations are using social media. It all adds up to a compelling collection of practical learning opportunities [...]
Among some compelling metrics about Facebook’s contributions to Europe’s economies last year – led by $15.3 billion value and 230,000 jobs – is this description of social media by Facebook COO Sheryl Sandberg: [...] She argued that we’re living in the midst of a revolution and said that social media has resulted in three key [...]
A lot of attention was focused earlier this year on cookies, those little snips of coded text that websites automatically place on your computer when you visit those sites with your web browser. The attention on cookies was all to do with a European Union directive on individual privacy and personal data that came into [...]
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