Survey reveals youthful aspirations for the future of business communication

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One of the characteristics of the contemporary communications landscape is how it’s constantly changing. Predicting how advertising, marketing, public relations and the broad business communications spectrum will evolve and what it all may look like over the next decade requires vision and a clear line of sight on what you want to see. That’s precisely [...]

Volvo Trucks creates a broad footprint across the social web for new truck launch

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Some of the most imaginative uses of social media in support of marketing and brand communication are in the car industry. If you follow what’s happening in that industry from a social media perspective, you’ll know about what companies like Ford (surely today’s poster child for the social car industry) and General Motors in the [...]

In a crisis of reputation and trust, the personal touch is everything

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The horsemeat scandal in Europe continues at the centre stage of attention with more bad news appearing almost daily in lurid newspaper headlines like those above in some UK tabloids as more beef products contaminated with horsemeat are discovered in many European countries. Alongside the original headline-grabbers about supermarkets in the UK such as Tesco, [...]

When robots rule the world

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The idea that computers rather than people could make decisions about other people’s intentions in the workplace that I wrote about recently – an IBM security tool can flag “disgruntled employees” – may be the tip of an evolutionary iceberg that spotlights a wider and deeper issue facing developed countries like the US and many [...]

Shape the debate about the UK and the EU

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A few days ago, Prime Minister David Cameron made a speech in London on what he called “the future of Europe,” setting out his stall about the UK, the European Union, Europe itself and how he sees the future for these entities. I watched his live delivery on the TV news. I liked much of [...]

Taking LeWeb to another level

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The announcement a few days ago that the LeWeb conference has been acquired by Reed MIDEM marks a significant milestone in the evolution of an annual event that has become the public networking platform of choice for big business, entrepreneurs, tech start-ups, politicians and anyone else with a keen interest in where the international internet [...]

Explore the Internet of Things at LeWeb via live video

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The winter 2012 edition of Europe’s most influential and popular tech/startup/venture-capitalist event known as Le Web begins in Paris tomorrow December 4. According to Loic Le Meur, LeWeb founder, more than 3,000 people from around the world are expected to be there for the duration of the conference and networking extravaganza which runs until December [...]

Facebook could be a standard feature in credit scoring

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German news magazine Der Spiegel reports that Germany’s largest credit agency plans to mine Facebook and other social networking sites in search of information that could help the agency determine what effect online relationships may have on people’s abilities to pay their bills. [... The credit agency] SCHUFA also plans to analyze information about people [...]

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