Pick up the pitchforks

Powerful stuff from +Clay Shirky who describes the US entertainment and media industry thus in his call to ‘pick up the pitchforks’ re SOPA and PIPA:

“[...] This is an industry that demands payment from summer camps if the kids sing Happy Birthday or God Bless America, an industry that issues takedown notices for a 29-second home movie of a toddler dancing to Prince. Traditional American media firms are implacably opposed to any increase in citizens’ ability to create, copy, save, alter, or share media on our own. They fought against cassette audio tapes, and photocopiers. They swore the VCR would destroy Hollywood. They tried to kill Tivo. They tried to kill MiniDisc. They tried to kill player pianos. They do this whenever a technology increases user freedom over media. Every time. Every single time.And they don’t just want control — they want it at low cost, and high speed.”

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Pick up the pitchforks: David Pogue underestimates Hollywood « Clay Shirky
Writing in his blog on the New York Times yesterday, David Pogue, one of the Times’ tech columnists, advises toning down the alarmist rhetoric over SOPA, suggesting that opponents of the bill (and…

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The key word in Carrier IQ is ‘FUD’

carrieriqsolutionQuite a kerfuffle blew up during the past week over privacy and what happens to information about your mobile phone usage that, unknown to you, is captured on your device by logging software made by US diagnostics and analytics firm Carrier IQ and then transmitted to their servers.

The story so far:

1. A security researcher published a report on November 30 alleging that Carrier IQ’s software is a rootkit and secretly transmits data  – including personally-identifiable information – from your phone to Carrier IQ without your knowledge or permission. The researcher made a video illustrating his concerns which he published on YouTube on November 28.

In essence, what the video and the report mean is broadly this: because a mobile phone user hasn’t given explicit permission for such data sharing (and doesn’t even know this software is on his or her phone) and they can’t opt out of it, surely it’s a violation of your rights to privacy.

2. Uproar ensues, with mainstream and social media alike posting critical commentary and opinion on the Big Brother-like evils of such behaviour, which is possibly illegal depending on jurisdiction and matters that could keep lawyers busy for months. The Electronic Frontier Foundation, the non-profit digital rights advocacy organization, rallied to the researcher’s support to counter legal threats from Carrier IQ that the researcher had breached their copyright.

Vilification of Carrier IQ was well underway within hours of publication of the researcher’s report.

3. On December 1, Carrier IQ issued a press release “to clarify misinformation on the functionality of Carrier IQ software”:

[...] While a few individuals have identified that there is a great deal of information available to the Carrier IQ software inside the handset, our software does not record, store or transmit the contents of SMS messages, email, photographs, audio or video. For example, we understand whether an SMS was sent accurately, but do not record or transmit the content of the SMS. We know which applications are draining your battery, but do not capture the screen.

Notwithstanding Carrier IQ’s attempt to logically explain what their product does – and perhaps of equal significance, what it doesn’t do – the kerfuffle continues with “yes it does / no it doesn’t” arguments being conducted by pundits and opinion leaders alike that muddy the waters of clarity to stir up a huge amount of FUD.

Interestingly, Carrier IQ isn’t anywhere to be seen in those online conversations: no comments to blog posts, tweets of engagement, or Facebook and Google+ comments.

Observing developments these past few days reminds me of other crises of confidence that threaten reputations that erupted quickly and before you knew it, an unplanned-for crisis had presented itself to you to deal with right now.

Think of:

  • Healthcare company McNeil’s baptism of digital fire over the Motrin Moms debacle - the communicators weren’t paying attention to a groundswell of critical online commentary about a marketing video promoting their market-leading over-the-counter ibuprofen pain reliever that erupted over a weekend until it reached the mainstream media and sucked in parent company Johnson & Johnson.
  • Domino’s Pizza’s education regarding the social media effects from employees doing disgusting things with food products and posting the videos they made to YouTube – company executives were paying attention to increasing criticism in social media and calls for a response from the company but a senior executive had dismissed social channels like blogs as “unimportant.”

To be fair to these two companies, those events happened in late 2008 and early 2009 respectively – a time when many people in companies large and small were still trying to figure out social media. If mistakes were made, they tended to be hugely visible and high profile, as these two cases certainly were (and, in the case of Domino’s Pizza, subsequently resulted in a direct negative impact on their financial results).

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Out of Klout

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The kerfuffle about Klout, the self-styled ‘standard for influence’ service, that blew up last month has largely settled down now as most online kerfuffles tend to.

Yet the storm that erupted following Klout’s change in how they measure an individual’s rank focused a great deal of attention on what Klout’s business model really is – just a marketing scheme for its perks programme? as I wondered – and on some of its practices in how it captures data and how it markets its perks to users.

A key aspect of the sense of unease such revelations provoked in me was knowing that you had no means of removing yourself from Klout if you had an account. That’s now changed as Klout enabled a way to opt out of its service. Cancel your account, in other words. (You find the link to start that in your Klout settings.)

Since then, I’ve noticed a number of people whose opinions I respect saying that they’ve left Klout. Lynette Young, for instance, who says it bluntly:

I no longer feel dirty and hypocritical

I’ve just done the same – opted out of Klout. Cancelled my account. Revoked access for Klout to interact with all the other online places I’d given it permission for.

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My comment on Klout’s opt-out form as to why I was cancelling out was a simple one:

Thanks, but I no longer believe your service offers me any value.

With that, I hit the ‘Submit’ button.

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The tipping point for me to do this was a highly-critical post by Rohn Jay Miller a few days ago uncompromisingly entitled Delete Your Klout Profile Now!. This blunt comment in his post caught my attention:

[...] The fundamental evil of Klout is that it’s a venture capital-backed company looking to leverage into a big IPO payday  and the only value proposition they offer is their ability to identify, train and exploit people they can sell to advertisers as “key influencers,” in a taxonomy of business interests.

What do these “key influencers” get for their efforts?  Pennies.  Swag. Chocolate bars. Little discounts.  These people are the entire sum of the Klout value proposition.  Klout exists for the benefit of advertisers, not for the people Klout measures and then chooses to engage.

Heavy stuff indeed. But it added greatly to my sense of unease about Klout. How could I trust them? Whywould I trust them?

Well, I don’t, simple as that.

So I’m out of Klout. And moving on.

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What is Klout worth to you?

klouttweetWhat a kerfuffle Klout has stirred up! The US company that offers a service to “measure influence onlinemade changes last week in the technology it uses to calculate an individual’s influence rank known as a Klout Score.

One of the results of the changes – all to do with improving the algorithms that calculate an individual’s Klout Score – is that “a majority of users will see their Scores stay the same or go up but some users will see a drop,” the company said.

My bold emphasis in that quote highlights what rapidly escalated into howls of protest by users as people’s Klout scores tumbled showing lower numbers – dramatically lower in some cases – which the formal posts on Klout’s blog did little to help people clearly understand why.

I’m a Klout user and, like many people I know, one who spent a lot of time trying to figure out how it works and whether it has any measurable value. As a user, I still don’t know for sure (give me a marketer’s hat, though, and it is clearer). But it doesn’t matter: I came to a conclusion a while ago that the value of services like Klout is more in the eye of the beholder, as it were, than in the subject’s eye.

It’s what others believe to be the value of a particular Klout Score to them. That requires a considerable amount of earned trust – and that, it seems to me, is where Klout has now got itself into some serious hot water.

The foundation of Klout’s business is the scoring system and some clever technology that runs it. But closely linked to that is a pure-play marketing programme that offers perks to users if they meet specific criteria connected to their score and their activity in the social spaces that Klout tracks, notably Twitter, Facebook, LinkedIn, Google Plus, Foursquare, YouTube, Instagram, Tumblr, Blogger, WordPress, Last.fm and Flickr.

The Klout Perks programme has attracted some big-name brands in the US such as Audi USA, Red Bull, Axe, Chiquita, and more.

And that’s where the cosy informal social-ness of a ranking or score hits the hard reality of marketing in a company that is attracting interest from investors that could give it a valuation of at least $200 million. And it looks as though the marketing is very hard nosed indeed as Ike Pigott’s experience clearly suggests.

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The graphic new media landscape

As voices continue to be raised on the ethics and morality of mainstream media use of disturbing and graphic images of Muammar Gaddafi in the moments before and after his violent death, a Reuters report offers some insightful perspectives on the issue.

The news agency says that the threshold for publishing gruesome images like those of Gaddafi’s death is falling as the internet and social media make many of the editorial decisions that used to be left to a small group of professional journalists.

The shaky video footage of Gaddafi’s last moments was such a dramatic end to Libya’s months-long struggle against its former dictator that many television stations around the world rushed to broadcast much of what they received.

Much of that shaky video footage was recorded on mobile phones.

Newspapers followed up on Friday morning, some splashing graphic photos of the bloodied former Libyan leader across their front pages while others opted for pictures of victorious anti-Gaddafi troops or file shots of Gaddafi in his heyday.

The montage image below shows the front pages of most of the national UK newspapers on Friday:

gaddafideathukpapersmontage

The online editions of those newspapers had these and more images, the publication and analysis of which continued into their weekend editions. Reuters notes:

Showing images of a person in the throes of death used to be a newsroom taboo, but even this is now giving way under the pressure of instant internet publishing and — thanks to camera phones — the increasing availability of strong news footage.

I agree with Reuters’ overall assessment – what we used to regard as beyond the pale is increasingly regarded as fair game to the extent that we are confronted with such imagery whether we like it or not. Plus, definitions of what is acceptable in contemporary society have changed hugely in recent years – look at something simple such as how we use the word ‘friend’ nowadays – and also vary widely depending on your national culture and specific circumstances, among other things.

Over the weekend, I watched “How Facebook Changed The World: The Arab Spring,” an excellent BBC TV  documentary programme that I’d recorded on my DVR, presented by Mishal Hussain and first broadcast in the UK in two one-hour parts in September. The BBC describes it as “The story of how the Arab world erupted in revolution, as a new generation used the internet and social media to try to overthrow their hated leaders.” Countries and this year’s events covered include Tunisia, Egypt, Libya, Syria and Bahrain.

You can get a terrific feel for the subject matter, and Hussain’s compelling presentation style, in this 15-minute clip:

(If you don’t see the video embedded above, watch it on YouTube.)

Whatever you might feel from watching the video  – and there are some strong and disturbing situations presented – you will also very likely feel a sense of wonder at the ingenuity of people passionately driven for their cause no matter the terrible risks to life and liberty, and how technology gives them the means to communicate events with the connected world (which also helps you understand why regimes in those countries are keen to switch off the internet).

All of which is helpful when trying to rationalize that falling threshold in what content curators and others see as the permission point, as it were, for publishing. From the Reuters report again:

[...] “Tolerance for gruesome images is going up because more people search for them on the internet than we would have expected,” [Kelly McBride, ethics expert at the Poynter Institute journalism training center in St Petersburg, Florida] said. “So when it’s delivered to them by a publication, they don’t have the same righteous indignation.”

Still, she said, the main check on media from publishing shocking pictures is the backlash from their audiences. “U.S. audiences have the least tolerance for graphic images,” she said, despite the high level of violence they accept in entertainment films. “It’s a weird paradox.”

Welcome to the new media landscape.