At the intersection of business, communication and technology. And shiny new objects.
Last week’s kerfuffle surrounding JWT India, unauthorized mock-up ads and car maker Ford that Shel and I discussed at length in this week’s episode 697 of the FIR podcast may have subsided in terms of news headlines in the mainstream media, but it’s the stimulus for a great deal of commentary and opinion online about [...]
One company that’s earned credibility for its open and authentic approach to brand marketing and communication is Unilever for its campaigns for the Dove personal care product range. Who can’t recall the ground-breaking Dove: Evolution video from 2006, showing image manipulation of a model for a cosmetics billboard ad? Or its in-your-face follow-up Dove: Onslaught [...]
It was great to see tweets like this one from Lisa Pool as we concluded “How social do you want your PR?” at the headquarters of the Chartered Institute of Public Relations (CIPR) in London on January 24. The title of the evening meeting – one in the CIPR’s Social Summer series of conversation and [...]
The broad decline in trust in business and political leadership we’ve seen over the past few years took a deep dive during the last twelve months as, today, less than a fifth of people believe that a business or government leader will actually tell the truth when confronted with a difficult issue. That’s the stark [...]
I first heard the phrase “It may be legal but is it moral?”in relation to the kerfuffle that blew up in the summer regarding the tax minimization activities of celebrities. What was happening – complex financial schemes to shelter income from the tax man in offshore tax havens and so pay the minimum UK tax [...]
I’m experimenting with getting to know Spundge, a content curation and publishing platform (which Craig Silverman talks about at length in the latest FIR Interview podcast I posted yesterday). Spundge is a lot about finding and filtering relevant content that matches topics you’re interested in. You do this through creating a Spundge Notebook, a sort [...]
Last week, the first Global PR Summit took place in Miami, Florida. Organized by the Holmes Group (best known for its Holmes Report and the SABRE Awards), the summit was billed as “a high-level event designed for senior practitioners to address the critical issues facing the profession and to celebrate the best public relations work [...]
Yesterday, the International Association of Business Communicators (IABC) published its latest edition of CW Bulletin, the monthly online supplement to CW, the association’s printed monthly magazine for members. Each edition of CW Bulletin presents articles, case studies and additional resources on timely topics in communication. The September edition is no different, with its focus on [...]
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