Redefining today’s communicator in Norway

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When I look at the landscape of the communication profession around Europe, I see similar issues that concern communicators, most notably how strategic are communicators (and the profession itself), abiding by codes of conduct and practicing ethical behaviour, and being professional. It’s a topic in the front of my mind as I finalise plans for […]

How serious are PRs about being genuinely professional?

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A simple, musing, rhetorical, tweet on Monday evening about PRs who send out press releases under embargo prompted a wide-ranging conversation on Twitter among a handful of people about professional behaviour, education and training, and being prepared for the PR workplace. Sending out press releases under embargo isn’t an unusual practice. On the contrary, it […]

Think of the new Gmail/Google+ features as part of the identity jigsaw

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Last week, Google announced the addition of an interesting new feature to Gmail – the ability for people you know on Google+ to email you even if they don’t have your email address. And vice-versa. I first heard about it through seeing posts and reports galore about “how to disable Google’s new Gmail feature,” clearly […]

Is your Facebook profile enough to prove your ID?

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One thing synonymous with air travel is declaring your identity, usually in the form of a passport or citizen ID card, depending on the country and other factors. In some countries, you can manage just fine with a driving license (a de facto ID document in many places), residency permit for foreigners, or a multitude […]

Don’t ignore social voices, Knight Frank #LostMyGiggle

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It’s always very interesting seeing how the mixture of empowered social communication, Twitter and a hashtag can totally disrupt traditional communication and command and control behaviours. We’ve seen this during the past week in two specific examples – the negative hashtag hijacking experience for British Gas (#AskBG), and the positive organization/consumer enlightenment experience for the […]

Filters and trust

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As we get exposed to more and more information online, two elements assume great importance – filtering in the things we want to see; and verifying those things so we trust our filtered-in information along with the purveyors of it. The former is easier done than the latter: there are apps, algorithms and all manner […]

Too much FUD and too little facts about fracking

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If there’s one major issue of significant public interest today that’s shrouded in fear, uncertainty and doubt, it’s fracking. If you believe the supporters of this mining process to extract natural gas and petroleum deposits from shale rock – formally known as “hydraulic fracturing” – it could be the salvation of our energy needs for […]

JWT India and Ford: the real costs of stretching boundaries

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Last week’s kerfuffle surrounding JWT India, unauthorized mock-up ads and car maker Ford that Shel and I discussed at length in this week’s episode 697 of the FIR podcast may have subsided in terms of news headlines in the mainstream media, but it’s the stimulus for a great deal of commentary and opinion online about […]

Real beauty isn’t retouched says Dove

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One company that’s earned credibility for its open and authentic approach to brand marketing and communication is Unilever for its campaigns for the Dove personal care product range. Who can’t recall the ground-breaking Dove: Evolution video from 2006, showing image manipulation of a model for a cosmetics billboard ad? Or its in-your-face follow-up Dove: Onslaught […]