The only way is ethics #PRethics

Committee Room number 10 in the House of Commons in London was the setting in the evening of July 7 for a vibrant debate on a big topic, formally titled “Wearable technology is an ethical nightmare for the communications, marketing and PR professions.” Organized by The Debating Group and sponsored by the CIPR, the motion […]

PR spam on an industrial scale

When done well, PR pitching can be almost an art form. If your pitch meets the criteria of the recipient of your outreach, its likely your message will be well received and may even produce the action you are aiming for. The opposite is also true when a pitch is as thoughtless in its creation […]

Is wearable technology an ethical nightmare for PR?

Amongst the buzz and hype surrounding Google Glass, health and fitness monitoring wristbands, smart watches, implantable devices, talking cars¬† and the rest of the burgeoning field labelled ‘wearable technology,’ an important aspect is largely overlooked if not ignored. That aspect embraces multiple issues, from privacy of personal or confidential information to ethical behaviours we expect […]

Redefining today’s communicator in Norway

When I look at the landscape of the communication profession around Europe, I see similar issues that concern communicators, most notably how strategic are communicators (and the profession itself), abiding by codes of conduct and practicing ethical behaviour, and being professional. It’s a topic in the front of my mind as I finalise plans for […]

How serious are PRs about being genuinely professional?

A simple, musing, rhetorical, tweet on Monday evening about PRs who send out press releases under embargo prompted a wide-ranging conversation on Twitter among a handful of people about professional behaviour, education and training, and being prepared for the PR workplace. Sending out press releases under embargo isn’t an unusual practice. On the contrary, it […]