Instagramming NYFW

New York Fashion Week via The Verge

A frequent topic over the past year on the FIR podcast that my co-host Shel Holtz and I have pondered and discussed is the rise of visual communication.

A key reference point for us was the interview we did in August 2012 with Brian McNely on Instagram as a medium for image-power and his research with case histories on what brands do with Instagram.

Today, video has come up alongside static images with tools like Vine and Instagram’s video feature that make it incredibly easy and simple for anyone to capture six or fifteen seconds respectively of action on a smartphone and instantly share it with a small group – or the world – online.

This theme grabbed my attention this week when I saw what was happening on and from the catwalk at New York Fashion Week.

Take a look at a short video by brusselssprout_in_manhattan who says:

For New York Fashion Week, @tommyhilfiger introduced the first ever runway show InstaMeet. I was happy to be one of the 20 Instagrammers chosen to attend & document the event.

Check out the video:

As The Verge noted in its report:

[…] No one should come away surprised; fashion tends to bring the amateur photographer out in people, and the runways are by now no stranger to the blue glow of smartphone screens. Official attendees needed only to guide where those photos went to try to make them more meaningful.

Bold text is my emphasis.

There’s no better example of that guidance The Verge speaks of than this video report by retail, and shopping obsessive Racked in its video report, All Hail the Screens: How Instagram Has Shaped NYFW:

Screens, whether on phones or pads, have become ubiquitous in the front row at New York Fashion Week, especially since Instagram’s launch in 2010. Faced with a wall of screens at every show, Racked journeyed to Hilfiger’s NYFW ‘InstaMeet’, went backstage at Kenneth Cole and spoke with industry longtimer Mickey Boardman of Paper Magazine to see how the industry is reacting to the glut of social media, and how sharing sites might be changing fashion week for the better.

Imagination applied. Along with a great deal of structure and guidance.

More possibilities with extended-time live video from Google+

Live Hangouts On Air

Wow – now you can do a Google Hangout On Air (a live video broadcast) for up to 8 hours!

That’s a huge amount of additional time from the previous 1-hour-maximum you had. And remember: up to 8 hours means just that – you don’t have to do 8 whole hours.

Oh what possibilities! Here are just 4:

  1. A live idea-a-thon to flesh out thinking and ideas for brand engagement via live participation with brand owners, customers and fans on the social web.
  2. Live segments over a set period with different people talking about different aspects of a topic.
  3. Live broadcast everything in a one-day conference or other event.
  4. Be very creative and experiment with your movie idea via “live TV over the web”.

Plus you get a recording of everything you do that gets published on your YouTube channel, and which you can edit.

How can you see opportunities?

Reshared post from +Tom Batkin

8 hours Rolled out!

You will see a Notification box above the start broadcast button in the green room

Hopefully you will not look as serious as I do in this selfie…..Note to self , smile next time

Big thanks to +Dawn R Nocera for letting me know where the notification was located

#hangouts   #hangoutsonair   #TheYearOfThePlus

cc +Ronnie Bincer ?

(Via Krishna De)

Exuberance, imagination and style on display at #somecomms Awards

Award winners!

If I’d been a keen fan of Arsenal football club, I’d have been in seventh heaven last Thursday evening.

I was at the Emirates stadium – Arsenal’s home in north London – for the huge shindig that was the UK Social Media Communications Awards 2013. It was an event that attracted not far off 300 people who mixed, matched, dined, congratulated and partied the evening away in one of the most enjoyable and well organized events I’ve taken part in in a very long time.

A different seventh heaven!

The UK Social Media Communications Awards is an annual programme of recognition, founded four years ago by Andy and Nicky Wake of Don’t Panic Projects. This was the first time it’s been held in London, having previously been a Manchester affair.

The purpose of the awards dinner and ceremony is clear:

This evening, we’re celebrating the very best in social media communications and recognising the individuals, companies and organisations that are transforming the use of online to communicate in fresh and innovative ways.

As one of the awards judges, I can attest to those sentiments. There is much imagination and creativity alive and flourishing in the UK digital communication space as evidenced by the nineteen award-winners:

  • Best Use of Twitter: Defra – News and External Communications Team, Defra
  • Best Use of Facebook: NHS Blood and Transplant – 100,000 donors in 100 days
  • Best Use of YouTube: NHS Greater East Midlands Commissioning Support Unit – Hand Washing Gangnam Style
  • Best Business Blog: TopLine Communications – B2B PR Blog
  • Best Community Engagement: We Are Social – Heinz: Grow Your Own
  • Best Use of Social Media to Research and Evaluate: MEC – Next Generation Social Insight Initiative
  • Best Use of Social Media in a Crisis: O2 – O2 Network Outage
  • Innovation: Greater Manchester Police – ‘GMPolice’ Smartphone app
  • Low Budget Campaign: The University of Nottingham – A Fresh Start
  • Public Sector: East Sussex County Council and Cobb PR – Go e-Sussex
  • Best Viral Campaign: Manning Gottlieb OMD – Should’ve gone to Specsavers & the ball boy
  • Charity / Not For Profit: Cancer Research UK – Research Kills Cancer campaign
  • Best Social Media Campaign: Hope&Glory – Meantime’s True Brew of London (AKA: Hops in a Box)
  • Mark Hanson Award: Joanna Halton – McCann Manchester
  • Best in House Team: MTV Marketing Department
  • Best Small Agency: Hope&Glory
  • Best Large Agency: We Are Social
  • Grand Prix Award: NHS Blood and Transplant – 100,000 donors in 100 days
  • Outstanding Contribution to Social Media: Stuart Bruce

The razzmatazz as each award was presented was terrific (each time I presented one, I was sorely tempted to say, “And the BAFTA goes to…”). While we wait for the professional photos to be available (check the awards website for news on that – the photos are up on Flickr, 170 of them: UK Social Media Communications Awards 2013), I think this collection of pics I took with my Galaxy S4’s excellent camera do convey a good sense of that razzmatazz.

(If you don’t see the slideshow embedded above, view the photos at Flickr.)

There’s more razzmatazz in some very cool pics by many of the participants themselves enabled by headline sponsor UKFast via the Pictures are Power photo booth.

Imaginations writ large!

There’s still more – check this Storify curation of tweets, photos and other content expertly assembled by Gabrielle Laine-Peters:

I was thrilled that my good friend Bryan Person and his wife, Stella, could be there while they’re over here on a visit from Texas. Thanks to Andy Wake for enabling Bryan to be part of things, even presenting an award.

So a great evening, expertly organized and leaving you with a sense of great pleasure for not only having had a good time, but also from experiencing the exuberance, confidence and sheer enjoyment of everyone there, award winners and participants alike.

Great work by the Don’t Panic team, led by Andy in particular. I first met Nicky and Andy in Sunderland in 2005 in those early days of social media when it was all about blogging. Indeed, it was Nicky’s and Andy’s early days with Don’t Panic.

Since then, they’ve come a long way on a successful journey. Well done, all!

Related post:

How ‘social TV’ enables immersive involvement in live events

massrelevance

Audience participation with live TV events via social channels like Twitter is becoming increasingly common and a big part of audience expectations.

I’m thinking of campaign-type events, not spontaneous or serendipitous actions by individual tweeters, Facebookers or Google+ers with their communities.

This is about orchestrated activities: programme-makers and the television broadcasters creating a broader platform for wider, richer and valuable content dissemination where the tweeter becomes an active part  – and, perhaps, influencer – of a broadcast event that embraces true multi media.

And it’s way beyond simply sticking a hashtag on the TV screen.

Nowhere is this more part of the fabric of live TV events right now than in the US with shows like The Voice and – perhaps more significantly – live ‘town hall’ debates with President Obama.

CNET News reports on Mass Relevance, a “social experience platform for brands and media” (says its Wikipedia entry), and how it puts Twitter in front of television audiences, boosting the social network’s public profile and altering its perception as a place for more than pointless babble to being an essential tool that enables and facilitates immersive involvement in live events.

Understand the platform:

[…] Mass Relevance is software-as-a-service for brands, agencies, and producers. It’s a technology platform that instantly scans content flowing through the APIs of social media companies, Twitter in particular, and filters it according to the client’s desires. The rapid filtering piece, which is far cooler than it sounds, is what gives television producers like Nicolle Yaron of “The Voice” the confidence to put viewer comments on display and to let audiences vote live on a song for contestants to sing.

The platform, using real-time filters, sifts through hundreds of thousands of tweets, dumps the retweets and replies, purges the content producers know they don’t want — profane tweets, for instance — and then presents what’s left in a queue where someone manually approves the tweets to go on screen. The system can also collect and analyze data for visualizations and power audience polls […]

And you’ll understand more about what’s coming.

A far cry from the nostalgia of the test card from yester year!

It’s useful, too, to see this aspect of Twitter’s growing role in the evolving media landscape if you have interest in Twitter’s forthcoming stock market flotation.

Full story from CNET News: The secret company behind Twitter’s TV takeover.

(First posted to my Flipboard magazine as a story link.)

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Disney brings the second-screen experience to the movies

Disney Second Screen Live: The Little MermaidThe advent of mobile devices – especially tablets – has changed people’s behaviours in how we access, consume and share information across multiple devices, and where we do it, as surveys constantly show us.

One place you don’t see that happening, though, is in the cinema. Using a smartphone, tablet, etc, in a darkened theatre is regarded in most cultures as the height of socially-unacceptable behaviour, not to mention an assumption of piracy by anyone who could use one to illicitly record what’s on the screen.

That’s about to change as Disney brings the immersive, interactive and mobile audience experience to the movies with Disney Second Screen Live: The Little Mermaid in the US this week:

EXCLUSIVELY IN THEATERS STARTING SEPTEMBER 13, 2013. Bring your iPad with you to the special screenings of The Little Mermaid to interact with the film, play games, sing along, find new surprises and compete with other audience members.

It’s not a passive, consumption experience that Disney’s offering. On the contrary, this is immersive where you’re encouraged to take an active role in the story with an app for iPad or iPad Mini:

Bring your iPad to the movie theater and experience special event screenings of “The Little Mermaid” on the big screen like never before! It’s “Disney Second Screen Live: The Little Mermaid,” where you become part of the story. Interact with Ariel, Sebastian and Flounder. Compete with the audience as you play games, sing-along, and collect hidden treasure. But watch out for Ursula, who just might try to steal your points. It just got better, down where it’s wetter, with “Disney Second Screen Live: The Little Mermaid.”

Watch the trailer below to see Disney’s vision of a future where mobile devices bring immersive audience interaction to the cinema experience.

So ideal for kids. And marketers.

(If you don’t see the embedded video, watch it at YouTube.)

(Via BroadwayWorld.com)

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The standout experiences of LeWeb London 2013

leweb1leweb2leweb3

The second LeWeb London conference took place earlier this month when 1,200 or so people gathered in London  – joined by thousands more via the net – to hear other people talk about the sharing economy.

That dry description belies the dynamism and exuberance of this seminal biz/tech conference and exhibition  that has grown from the social homebrew kick-start days of blogging nearly a decade ago to being arguably the most influential European conference of its type today.

I was there on June 5 and 6, at the splendid Methodist Central Hall just across the way from the Houses of Parliament,  as one of the official bloggers. It was my first LeWeb since 2006 although I did parachute in via Google+ Hangout On Air sessions in London and Paris last year. Huge fun!

In actually being physically there this time, my goal was mostly to listen – to meet interesting people and hear interesting ideas. And that is exactly what happened.

I met up with my good friend Silvia Cambie – who along with her colleague Gloria Lombardi have written terrific perspectives of their experiences of LeWeb – and we shared some of our own thoughts about what we saw and heard as we saw and heard them (and we chatted about some of that on a Simply TV interview on June 7).

Last week, on June 10, I spoke of my impressions of LeWeb London 2013 in a 10-minute report on episode 707 of For Immediate Release, the weekly business podcast I co-host with Shel Holtz. I’ve embedded that specific clip below if you’d like to listen here and now (and feel free to download it if you prefer):

You might want to listen to the whole podcast episode as after my report, Shel and I continued talking about LeWeb for another five minutes or so.

In my report, I highlighted these standouts:

The audio-visual spectacle that was the “LeWeb experience” in terms of how the plenary room and each of the session rooms were decorated, lit,  audio’d; in essence, the full experience. Awesome, in a word.

You can get a sense of that from the many photos taken in or of the plenary room, such as these from my LeWeb London set on Flickr.

After a few teething troubles at the start of day 1, the wifi turned out to be excellent. As I mentioned in the FIR report, there were Cisco routers everywhere you looked, even peeking from behind John Wesley.

3 official bloggersThe Official Bloggers I met were a great bunch. The blogger programme was very ably set up and managed by Ricardo Sousa who set the bar pretty high for future such programmes at LeWeb.

We did have some group photos taken on the last day but I can’t find any of them online. So until I can, here’s one I made, a selfie during the photo shoot.

The stand-out blogger for me was Adam Tinworth who live-blogged much of the two days. Excellent posts, great content and full of detail. (Adam’s very good at this, as I know from his work at the last B2B Huddle in May.)

Of the many speakers, a half-dozen of all I saw and heard really made a strong impression on me. Not only because of what they said – good though it all was – it was also in the telling of their stories: how they said it and the attention their story-telling attracted.

You can watch video recordings of each of those speakers – either presenting to the audience or in conversation with LeWeb founder Loic LeMeur –  and see what you think:

These are but six of the 38 individuals who spoke at LeWeb London 2013 and who were video-recorded in wonderful high definition – check them all out on YouTube.

As I mentioned earlier, my major goal in being at LeWeb London was to meet interesting people and hear interesting ideas. That also enabled me to record two special interviews that I published earlier this week as FIR Interview podcasts:

A final congratulatory word must go to Loic LeMeur and Géraldine LeMeur, the two founders of the LeWeb conferences, for their peerless dedication and outstanding presences over almost a decade with a brand that has now moved to a new level.

Take a look at what others have said about LeWeb London 2013. And here’s looking to LeWeb London 2014!

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