Instagramming NYFW

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A frequent topic over the past year on the FIR podcast that my co-host Shel Holtz and I have pondered and discussed is the rise of visual communication. A key reference point for us was the interview we did in August 2012 with Brian McNely on Instagram as a medium for image-power and his research […]

More possibilities with extended-time live video from Google+

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Wow – now you can do a Google Hangout On Air (a live video broadcast) for up to 8 hours! That’s a huge amount of additional time from the previous 1-hour-maximum you had. And remember: up to 8 hours means just that – you don’t have to do 8 whole hours. Oh what possibilities! Here […]

Exuberance, imagination and style on display at #somecomms Awards

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If I’d been a keen fan of Arsenal football club, I’d have been in seventh heaven last Thursday evening. I was at the Emirates stadium – Arsenal’s home in north London – for the huge shindig that was the UK Social Media Communications Awards 2013. It was an event that attracted not far off 300 […]

How ‘social TV’ enables immersive involvement in live events

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Audience participation with live TV events via social channels like Twitter is becoming increasingly common and a big part of audience expectations. I’m thinking of campaign-type events, not spontaneous or serendipitous actions by individual tweeters, Facebookers or Google+ers with their communities. This is about orchestrated activities: programme-makers and the television broadcasters creating a broader platform […]

Disney brings the second-screen experience to the movies

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The advent of mobile devices – especially tablets – has changed people’s behaviours in how we access, consume and share information across multiple devices, and where we do it, as surveys constantly show us. One place you don’t see that happening, though, is in the cinema. Using a smartphone, tablet, etc, in a darkened theatre […]

The standout experiences of LeWeb London 2013

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The second LeWeb London conference took place earlier this month when 1,200 or so people gathered in London  – joined by thousands more via the net – to hear other people talk about the sharing economy. That dry description belies the dynamism and exuberance of this seminal biz/tech conference and exhibition  that has grown from […]

Your gleeful inner child: a marketing winner for Evian

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Evian, the premium bottled-water brand of French foods group Danone, has enjoyed some success in recent years for its imaginative and virally-attractive online video campaigns centred around babies. Not ordinary babies, though – these are dancing babies and roller-skating babies, all behaving in their body movements and expressions like miniature grown-ups. From a brand marketing […]

The sound of an F-type

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Intriguing piece of story-telling in this short (13 minutes) film “Desire” for Jaguar and its new just-launched F-type sports car, made by Ridley Scott, starring Damian Lewis and Shannyn Sossamon with music by Lana Del Rey. Best viewed in 1080p HD at full screen to get the maximum impact from the beautiful photography. Not sure about the […]

Six reasons why Vine is worth your time

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The buzz about Vine – pro and con – is non stop. BBC News has a great 6-point analysis of why they think it will continue grabbing attention: Stop motion animation is alive and well Ads work at six second length People tend to do rather than say Artificial limits help hype a social media offering […]