Delight your customers, don’t just please them

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Some interesting shifts in thinking are getting underway in the travel industry, according to AdAge, with British Airways in the forefront of looking at how they’re using technology in customer service and what they need to do to help their employees deliver outstanding service. AdAge says that the airline is analysing the passenger data it [...]

Barclays cultural crookery and immorality

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What a destruction of trust in this report of what people in Barclays Bank have been doing behind the scenes and for which the bank has been fined £290 million. [...] Former City minister Lord Myners told the BBC that the people at the top should take responsibility for “a complete cultural failure”. He said [...]

Aviva Investors, the uncaring employer

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It’s probably just as well that Aviva Investors talks only about its markets and its clients on its website home page, and not its employees. According to a report in the Telegraph, the HR department at the asset management firm fired all 1,300 employees on April 20 – by email, and by mistake. [...] There [...]

EU: The internet cuts out the middle man

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The EU Observer reports that the European Parliament is looking at how its 736 deputies and 6,000 staff should prepare for novelties such as internet-politics, multi-lateralism and enhanced legal powers. [...] A recent example of the power of the internet for deputies was the mobilising effect it had on opponents of Acta – a controversial [...]

A memorable video to tell your social media policy story

If you’re planning to produce policies and guidelines for using social media in your organization, take a look at how an engaging video may well be the most effective communication tool you can use. The Department of Justice in the Australian state of Victoria produced this communication gem last March, entitled simply “A short video [...]

Make podcasting take off for you

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There’s an intriguing article on the BBC Click website that says the term “podcasting” has largely disappeared from view as attention has increasingly turned to social media, and asks: why has such a popular technology received such a small amount of attention? It’s a good article, describing how podcasting started and looking at the medium [...]

On the death of a mainstream medium

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It’s an astonishing end to a newspaper that published its first edition in 1843 and grew to become the biggest-circulation English-language weekly newspaper in the world, with a readership averaging close to 7.5 million in 2010. That newspaper is the News of The World (NoTW). After 168 years of publishing, this Sunday, July 10, is [...]

No-fuss perspectives: Social Media @ Work

Pull up a chair and make yourself comfortable. Block out 15 minutes of your time to watch a story, a corporate video with a difference. Watch it full screen in high definition and turn up the sound a little. Ready? Then let’s begin. (If you don’t see the video embedded above, watch it at Vimeo.) [...]

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