crayon

On the road in the USA

Published on February 4, 2007 · 3:35 pm UK · 7 comments

in Business, crayon, Experiences, Travel

Greetings from Atlanta, USA! I arrived late yesterday in the A-Town after a 9-hour direct flight from Gatwick. I’ll be here for the coming week on client business. Although I’ve travelled through Atlanta quite a few times before, this is the first time I’ve actually stayed in the city rather than only getting to know [...]

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Around 40 people showed up yesterday for the first of our coffee with crayon sessions at crayonville Island in Second Life. This is the weekly get-together where everyone can discuss literally anything related to new marketing. With no formal agenda, the session could have been a damp squib. Instead, it quickly developed into a vibrant [...]

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I spend quite a bit of time in Second Life. Recently I’ve been visiting different places I hear about, especially when that involves what a company is up to. There’s a lot going on in Second Life which I find extremely useful in gaining more understanding about a virtual world and its pros and cons [...]

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Judging by the mingling and dancing at crayonville Island in Second Life last night, the crayon Christmas party was a huge success. Late for me (the show began at 1am GMT this morning) but what fun! I estimate there were at least 30 people there, all chatting, dancing and generally having a good time. Plenty [...]

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Join our party in Second Life

Published on December 21, 2006 · 11:46 am UK · 3 comments

in crayon, Social Networks, Virtual Communities

Here’s a cordial invitation to join the crayon team in Second Life for an evening of Christmas chat and virtual cheer. Today, December 21, at 5pm PST (or ‘Linden Standard Time’ as many say), 8pm EST and 1am GMT Dec 22, all of us at crayon will be celebrating the holiday with a little party [...]

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CaseCamp, a marketing ‘unconference’ open to anyone, is holding it’s first event in Second Life on December 14. If you’ve not heard of Casecamp before, the concept is simple – it’s a conference where presenters share case studies of their work, with the goal of creating a commons for discussion, learning and networking. This first [...]

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It’s coming thick and fast now – commentary and news on which business is doing what in Second Life. The latest today: Dell launches its Second Life presence today with an invite-only press preview followed by opening up the brand new Dell Island for general access. I’ll be at that preview at 6.15pm GMT. Edelman partners with Electric [...]

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Every colour of new marketing

Published on October 31, 2006 · 7:03 am UK · 0 comments

in crayon, Marketing, Music

If you participated in the launch of crayon in Second Life last Thursday, no doubt you’ll recall the great song that we played in the lead-up to the launch itself and which played after the formal presentations and Q&A session. And if you listened to the For Immediate Release, Managing The Gray and Across The [...]

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Well, crayon launched in Second Life at midday US Eastern time today, and it was awesome! We had a full house of guests. A presentation from crayon founder Joseph Jaffe, q’s and a’s afterwards then good old fashioned socializing. I always think the social aspect of any gathering, real-word or virtual, is the icing on [...]

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Under four hours to go until we formally launch crayon today in Second Life. As you might imagine, I’ve devoted much of my time this week in preparing for this event. So not much else has caught my attention. Emails unanswered, RSS feeds unread, as I focus on my contributions to getting ready for showtime. [...]

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