Brand management is the new marketing

AdAge reports on the disappearance of the word ‘marketing’ from job titles at Procter & Gamble as the world’s biggest advertiser – $9.7 billion ad spend in 2013 – and owner of some of the world’s most recognizable and valuable brands restructures its marketing organization: [...] Brand Management at P&G now encompasses four functions — […]

PR spam on an industrial scale

When done well, PR pitching can be almost an art form. If your pitch meets the criteria of the recipient of your outreach, its likely your message will be well received and may even produce the action you are aiming for. The opposite is also true when a pitch is as thoughtless in its creation […]

Yo: Possibilities

Have you tried Yo yet? The new social messaging app for iOS and Android devices has certainly attracted a great deal of buzz this past week. I first heard about Yo in an FT post on June 18 that described it thus: [...Yo is] messaging without the messages. All you can do with Yo is […]

Is wearable technology an ethical nightmare for PR?

Amongst the buzz and hype surrounding Google Glass, health and fitness monitoring wristbands, smart watches, implantable devices, talking cars¬† and the rest of the burgeoning field labelled ‘wearable technology,’ an important aspect is largely overlooked if not ignored. That aspect embraces multiple issues, from privacy of personal or confidential information to ethical behaviours we expect […]

#FutureComms14 has what you’re looking for

Just one day to go until #FutureComms14 takes place in London, on Wednesday June 18. If you’re looking for answers to questions like: Where is PR, communications and social media heading? What does your brand need to do to adapt? Content marketing versus the Big Idea? Do brands need to think like media companies? How […]