Smartphones preferred device for news among affluent consumers says BBC

bbcnewsinfographsnip.jpg

The results of a new survey for BBC World News shows a surge in smartphone use for consuming news among affluent consumers compared to the general population. The BBC defines “affluent consumers” as the highest 20 percent income earners in each country surveyed. What the BBC describes as the world’s first study into the use […]

Instagramming NYFW

verge-nyfw.jpg

A frequent topic over the past year on the FIR podcast that my co-host Shel Holtz and I have pondered and discussed is the rise of visual communication. A key reference point for us was the interview we did in August 2012 with Brian McNely on Instagram as a medium for image-power and his research […]

Sprinklr acquires Dachis to create a social enterprise powerhouse

sprinklr-dachis.jpg

Disruptive change is a hallmark of the social web, and nowhere is disruption more often strongly seen and felt than in large organizations. Everyone is trying to figure out a new business landscape that, for large enterprises in particular, has morphed into something called ‘social business.’ Such change has been rapid and sudden to many, […]

The future of blogging is rosy

Back in the day when blogging was social media, in the decade of the 00s, you were pretty limited in the methods you could use to publish your thinking and ideas. Then, you only had blogs, the websites that enabled anyone with a thought to create a web page (a post) and publish it. But […]

Renault pushes envelopes with the Kwid

renaulltkwid.jpg

Since the 1950s, concept cars have been ways that car manufacturers have showcased their ideas, talents and creativity about a new model of car, new styling and new technology. They’re typically shown with great fanfare at motor shows to gauge media and public reaction to new or radical designs that may or may not make […]

Broadcasting the wow factor

norton-nao.jpg

TV chat shows can be great platforms to introduce a new product, create interest in going to the cinema and see a hot movie, or any manner of things celebrity guests talk about and likely to attract a big audience. In today’s sharing society, you also want to extend the reach of a topic and […]

If you want my data, reward me

reward.jpg

At the moment, we provide our personal details free to data-gathering giants like Facebook and Google. That won’t always be the case, says guest writer Daniel de Bruin. Data security promises to be one of the main issues facing organisations in 2014. During the past year two main threats to data security have emerged. First, […]

How to meet the challenge of the brand storytelling opportunity

shazamnewsroom.jpg

If “content marketing” and “brand journalism” are among the phrases you’ve been yawning at recently, a new report from Mynewsdesk is worth reading and may make you decide to give your closer attention to those two phrases. Written by journalist and consultant Jon Bernstein, The Rise of The Brand Newsroom offers some useful insights on […]

Expanding internet choice with .guru and more

dontwaitguru.jpg

This week, a raft of new top-level domains for internet addresses became available for early registration. I was reminded of this in an email a few days ago from GoDaddy, the domain name registrar, suggesting that I might like to acquire a .guru domain before it becomes generally available on February 5. A sort of […]