Virgin Atlantic’s got it

I saw this TV ad for Virgin Atlantic for the first time last night. The airline first used it in 2010. As you can probably tell, I don’t watch a lot of TV. :)

It captured my imagination. Beautifully made. And it ticks a lot of “connection boxes.” Attractive people, terrific sound track – “I’m Feeling Good” – contemporary and futuristic settings, aspirational, even experiential, solid brand value, shows the company as leading edge.

I want to fly with people like that!

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Virgin Atlantic’s brand new TV advert – “Your airline’s either got it or it hasn’t” – Virgin Atlantic
Welcome to our first ever global TV advert. Featuring the strap-line ‘Your airline’s either got it or it hasn’t', the campaign takes the viewer on a metaphorical flight with Virgin Atl…

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FIR Interview: John Clemons, Interim Executive Director, IABC

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Leading a professional association that represents about 15,000 business communication professionals in over 80 countries is a challenging opportunity for a visionary leader.

It’s a challenge that John Clemons, ABC, APR, has grasped with alacrity following his appointment as  Interim Executive Director of the International Association of Business Communicators (IABC) in early January as the association leadership pursues its search for a new permanent leader.

In this FIR Interview, Clemons discusses his new role with co-hosts Neville Hobson, ABC and Shel Holtz, ABC – both long-time IABC members – starting with his reasons for accepting it on an interim basis. In a wide-ranging discussion, Clemons outlined his vision as interim leader, explaining what he intends to accomplish. He paid tribute to the leadership tenure of IABC President Julie Freeman, ABC, APR, who retired at the end of 2011 after a decade in the role.

And he spoke of present issues and challenges confronting the profession and IABC at a time of continuing change and evolution in society and in business that he intends to address, including the effects and potential of social media, the importance of diversity, the international aspects of IABC, and more.

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About our Conversation Partner

johnclemonsJohn G. Clemons, ABC, APR, is a senior executive and consultant with an  award-winning record of success in corporate and organizational communications. He has special expertise providing strategic counsel and support for top executives and corporate officers of Fortune 500 companies.

His most recent position was corporate director of community relations at Raytheon Company in Dulles, Virginia, where he was responsible for the development and execution of a community involvement strategy for the greater Washington, DC, Maryland and Virginia region, as well as corporate outreach initiatives. Clemons’ career has also included leading all areas of professional communications for several Fortune 500 companies, as well as newspaper journalism and magazine writing and editing.

Clemons has a strong history of leadership with IABC. He served as the association’s chairman 2001-2002 and has served on the international executive board for more than six years. He has also been a member of IABC’s multiculturalism committee, the 1996 international conference planning committee, a trustee for the IABC Research Foundation 1997-1998, judged the EXCEL award, and been a member of the Communication World advisory panel. He has contributed to several IABC publications and is a frequent speaker at IABC conferences at the international and local levels.

Connect with John on Twitter: @jgclemons.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Dell and the wow factor

Among the many announcements out of the Consumer Electronics Show this week is Dell’s new XPS 13 Ultrabook.

Dell joins other manufacturers in the embryonic ultrabook segment late to the party, some say. Even if true, does it matter if you have something really different like Smart Connect functionality? That looks pretty cool, according to PC Magazine:

[...] It periodically wakes during sleep and, if a known Wi-Fi network is available, updates your email, calendar, and other information so new content is waiting for you when you resume work. It’s also location-aware, so gadgets such as weather and restaurant listings are updated if you change cities.

Or maybe it’s on a more emotional level as I suggested in an impromptu chat in Google+ with Dell’s +Susan Beebe:

It helps in the differentiation from competitors when such differentiation is focused on emotional elements like form factor, aesthetic appeal and usability. Which all blends into a wow! factor :)

Agree?

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Dell Ultrabook Features Backlit Keyboard, Smart Connect
Dell joins the 13.3-inch ultrabook category with an aluminum and carbon-fiber flyweight starting at $999.

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WHB: A new host for a new year

In November 2011 I made a decision that, in early 2012, I’d move this blog and some other web properties to a new hosting service. From today, that service is WebHostingBuzz and I’d like to introduce you to them.

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Founded a decade ago, WebHostingBuzz (WHB for short) offers a wide range of hosting services – web hosting, business web hosting, reseller hosting, virtual private servers and dedicated servers – as well as specialized services such as WordPress, Joomla, Magento and Drupal hosting plus e-commerce hosting. The company says it has over 30,000 customers worldwide, hosting more than 250,000 websites at datacentres in the US and in The Netherlands.

Sounds pretty standard stuff, doesn’t it? It’s the kind of setup you’d expect from any competent hosting company. I think WHB undoubtedly meets that minimum bar; it’s some other things about them that I think takes them beyond the minimum.

The arrangement I have with WHB is more than simply customer and hosting service. When I was initially approached about getting together with WHB – the timing couldn’t have been better, given my November decision – I had a number of conversations and email exchanges with their UK-based CEO Matt Russell. It quickly became clear to me that here is a business that acts differently and which is interested in forming relationships with people and businesses that aren’t just about obvious commercial interests. They see themselves as forward-thinkers and look for similar others in the relationships they want to build, and want to use the evolving social web as a platform to tell their story.

nosopaI also like their stance against the US government’s proposed SOPA legislation that aims to combat online intellectual property theft among other things. The intent of this proposed law may be good but the proposed measures and methods to fight such crime currently in front of the House Judiciary Committee of the US House of Representatives are alarming in areas such as the power it confers on government (and if you think that only matters in the US, think again).

So we agreed a sponsorship deal that brings benefits to both of us – in essence, they’ll host my web presence at no financial cost to me and I’ll talk about them from time to time, here and elsewhere, and give them a platform to occasionally tell their own story. We’re addressing our arrangement openly and transparently: there’s a little badge on this site that declares ‘hosted by WebHostingBuzz,’ for instance, as well as a similar phrase in the footer of each page; and there’s this post to start with that is posted primarily to its own topic category: webhbostingbuzz.

Today, we threw the metaphorical switch and this site is now ‘hosted by WebHostingBuzz.’

What does it mean for you, the reader? Well, in a practical sense, the first thing is that you should get content served to you a lot quicker and more reliably as this site is now hosted on a dedicated server. It also has WHB’s VIP Management service behind it where people who know what they’re doing will look after the physical infrastructure that enables the content to appear on your screen.

If you’re thinking about a new web hosting service, you might want to check WHB out and look at some of their special January offers for dedicated servers as well as the coupon discount from their UK home page. (Note: I get no commission or anything for mentioning or linking to any of their deals.) Connect with them on Twitter and on Facebook. I wonder if I can persuade them to open up on Google+ as well.

And finally, I’m impressed with their 24×7 tech support in the past week and during this weekend – it really is 24×7 – as they did all the heavy lifting to successfully migrate my WordPress content including databases, DNS changes, etc, to their service.

A good move.

Ebooks: the next online battleground

Isn’t this just like the music industry was a decade ago?:

  1. New medium captures imaginations of content creators and consumers.
  2. For publishers, literally zero distribution costs.
  3. Publishers succumb to temptation to charge an arm and a leg for the product, sensing easy profits.
  4. Meanwhile, devices to consume new digital content take off like rockets among consumers, fueling demand for content.
  5. Inevitable rise of alternate methods to acquire content outside publisher control and at significantly less cost, or free.
  6. Publishers fall back on historical protections (legal based) that always worked in the “analogue past.”

What’s next?

Embedded Link

Online pirates threaten Kindle profits as thousands turn to sites to download free eBooks
Just as websites such as Napster undermined the music industry by putting tunes on the internet for free, the same is now happening with eBooks for electronic devices such as the Kindle (pictured).

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