The future looks mobile for Facebook

Facebook posted its financial report on July 23 for the second quarter of its 2014 financial year. The report shows financial pluses across the board for the mega social network in significant areas: Overall revenue for the second quarter of 2014 was $2.91 billion, an increase of 61 percent compared to the same period last […]

The meaning of 100 million Facebook likes

Colombian singer Shakira has set a new social media record after becoming the first person ever to reach 100 million likes on Facebook. The milestone has formally been recognized by Guinness World Records. In its report, TheJournal.ie says that the only other page which has more likes than hers is Facebook’s own Facebook page. And […]

The art of the business tweet

A question I used to hear a lot from people in business is “How do I tweet?” Today, that question has evolved into “How do I tweet effectively for my business?” The response is quite a bit deeper than answering the question purely in terms of writing out a text in 140 characters or less […]

The only way is ethics #PRethics

Committee Room number 10 in the House of Commons in London was the setting in the evening of July 7 for a vibrant debate on a big topic, formally titled “Wearable technology is an ethical nightmare for the communications, marketing and PR professions.” Organized by The Debating Group and sponsored by the CIPR, the motion […]

Brand management is the new marketing

AdAge reports on the disappearance of the word ‘marketing’ from job titles at Procter & Gamble as the world’s biggest advertiser – $9.7 billion ad spend in 2013 – and owner of some of the world’s most recognizable and valuable brands restructures its marketing organization: [...] Brand Management at P&G now encompasses four functions — […]