From the category archives:

Business

Best-practice predictions for social software

Posted on February 3, 2010 at 8:53 am (UK)
in: Business, Communication, Social Media, Social Networks, Society, Software, Technology, Trends, Workplace

One of the challenging aspects of understanding the role of social media in the communication mix is how it may develop in future in organizational use.
How will a tool like Twitter evolve, for instance? What will Facebook,LinkedIn, Xing and other online social networking services look like in five years time? And what about lifestreaming [...]

Print This Post Print This Post

{ 15 comments }

Recruiters really care about your online reputation even if you don’t

Posted on February 1, 2010 at 8:37 am (UK)
in: Business, Communication, Europe, Online Media, Professional Development, Reputation, Social Networks, Society, Trends, Web, Workplace

Did you know that Thursday January 28 was Data Privacy Day, an annual event celebrated in the United States, Canada, the UK and 26 other European countries?
No, I didn’t either. Its aim is to raise awareness for consumers around privacy issues.
One of the sponsors of Data Privacy Day is Microsoft who commissioned research in [...]

Print This Post Print This Post

{ 25 comments }

Procter and Gamble embraces Facebook

Posted on January 27, 2010 at 8:21 am (UK)
in: Advertising, Business, Communication, Marketing, Public Relations, Social Media, Social Networks, Web

When the world’s biggest marketing firm, Procter & Gamble, says it’s making a huge marketing move with a massive online presence, you really need to sit and up and pay close attention.
Silicon Valley venture capitalist David Hornick reports from a P&G presentation to the investment community last weekend that an explicit goal for 2010 [...]

Print This Post Print This Post

{ 14 comments }

A social conversation in Dublin

Posted on January 26, 2010 at 11:47 am (UK)
in: Business, Communication, Events, Presentations, Professional Development, Public Relations, Social Media, Social Networks

I’ll be in Dublin later this week, leading “New media for seasoned professionals,” a workshop for the Public Relations Institute of Ireland on social media and PR, on Thursday. This will be the third one I’ve done for the PRII during the past few years.
It’s always a great pleasure visiting Ireland. Over the years, [...]

Print This Post Print This Post

{ 8 comments }

Campaign creativity in Latin America

Posted on January 19, 2010 at 8:07 am (UK)
in: Advertising, Business, Communication, Innovation, Marketing, Public Relations

If Latin America is a business area of interest to you, a report by AdAge.com on marketing success stories in Latin America makes interesting reading.
The report outlines ten companies that have done well in 2009 – nine of them in Latin America and one in Spain – which illustrates good things are going on [...]

Print This Post Print This Post

{ 1 comment }

FIR Live on Jan 23: structuring communication functions

Posted on January 19, 2010 at 7:39 am (UK)
in: Business, Events, For Immediate Release, Marketing, Public Relations

FIR Live #17 Saturday January 23, 2010 10am PT / 1pm ET / 6pm UK
Is marketing part of PR? Or is it the other way around? Where does government relations fit?
While the structuring of communications functions in organizations may sound mundane, it’s a topic that actually inspires considerable passion [...]

Print This Post Print This Post

{ 2 comments }

Learn how the social web redefines business at NewComm Forum 2010

Posted on January 15, 2010 at 7:26 am (UK)
in: Business, Communication, Events, Leadership, Professional Development, Social Media, Web

E-Book PDF: Open in New Window | Download (5.9MB)

The 6th annual New Communications Forum conference takes place in San Mateo, California, USA, from April 20-23.
Event organizer Jen McClure and the organizing team have created a superb framework for learning under the theme “The Social Web: Redefining Business.”
Here’s what you’ll get:

40 conference sessions in five tracks: – NewComm [...]

Print This Post Print This Post

{ 5 comments }

GSK’s healthcare blog doesn’t cross the line

Posted on January 13, 2010 at 1:20 pm (UK)
in: Business, Communication, Marketing, Public Relations, Social Media, WCG, Weblogs

Podcast: Play in new window | Download (8.1MB)

If you’re in a regulated industry of some kind – financial services, for instance, or healthcare – how would you use a tool like a public blog as a means to engage with people you want to connect with, and that doesn’t cross any regulatory line?
One company that’s successfully addressing this is pharmaceutical giant GlaxoSmithKline [...]

Print This Post Print This Post

{ 4 comments }

The truth about synergies

Posted on January 12, 2010 at 7:43 pm (UK)
in: Business, Communication, Ethics, Investor Relations, Workplace

I watched an interview at lunchtime today on the BBC News channel where Roger Carr, chairman of Cadbury, was being asked a number of questions concerning his company’s position as it confronts a hostile takeover bid by Kraft Foods.
Towards the conclusion of the interview, Carr said something most interesting in response to a question [...]

Print This Post Print This Post

{ 1 comment }

The PR agent as trusted counsellor and mentor

Posted on January 8, 2010 at 10:51 am (UK)
in: Business, Communication, Marketing, Public Relations, Social Media, WCG

Last week, the US edition of PR Week published its annual Editors’ Choice lists including Editors’ Choice 2010: Who to watch (subscription login required), a look at individuals and PR firms the magazine’s editors predict “will make headlines in 2010.”
The five PR firms in the list of agencies to watch in 2010 begins with [...]

Related Posts with Thumbnails

Print This Post Print This Post

{ 4 comments }

← Previous Entries