At the intersection of business, communication and technology. And shiny new objects.
One of the characteristics of the contemporary communications landscape is how it’s constantly changing. Predicting how advertising, marketing, public relations and the broad business communications spectrum will evolve and what it all may look like over the next decade requires vision and a clear line of sight on what you want to see. That’s precisely [...]
For the past 18 months, WebHostingBuzz has hosted this blog and my other websites on a dedicated server physically located in one of its US datacentres. A dedicated server is a server that is exclusive to one user: it’s not shared with anyone else. So I enjoy the benefits of high performance, security, stability and [...]
Philip Sheldrake‘s new business book Attenzi is published today. Earlier today, I published an FIR Book Review of it as I’d had the opportunity of reading it prior to formal publication. I don’t do many book reviews these days – our FIR Book Reviews Editor, Bob LeDrew, does an admirable and far better job – [...]
Intelligent humour that doesn’t patronize and isn’t condescending – it just makes you laugh – surely must be a Holy Grail for marketers when designing their campaigns. If something makes you laugh, particularly because you can identify in some way with the situation portrayed, you’re more likely to remember what made you laugh; and, from [...]
Last November, I ended a 23-year relationship with IABC, the International Association of Business Communicators, when I let my membership lapse. I wrote about it in February and outlined some thinking about why I hadn’t renewed it. Six months later, I’m still a lapsed IABC member. I deliberately describe myself thus as I believe that [...]
To many people, one of the appealing benefits of a good score on influence ranking services is that you can take advantage of perks – free products, services or experiences offered to you based on how high your rank or score is. Each of the Big Three such services – Klout, Kred and PeerIndex – [...]
Over the weekend, I read the best essay about public relations agencies and their potential future that I’ve read in a very long time. Penned by Paul Holmes – he of The Holmes Report and the SABRE Awards – “10 Ways To Design The PR Agency Of The Future” offers a compelling vision of how [...]
Last year at both LeWeb conferences in London and Paris, I joined in live discussions for some of the sessions and with presenters via Google Hangout On Air. Being parachuted-in this way not only let me be part of things from afar but also showed what is possible today to expand an event’s horizons dramatically [...]
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