Category: Business
By neville on Sep 29, 2008 in Business, Communication, Marketing, Public Relations, Reputation | 3 Comments
Glancing through this site’s visitor stats, I noticed a high number of inbound connections coming from Google searches on ‘cadbury recall products’ and ‘cadbury list of recalled products.’
Those searching arrived at “Cadbury product recall needs two-way dialogue,” a post I wrote in June 2006 regarding the salmonella contamination scare in the UK confronting Cadbury [...]
By neville on Sep 24, 2008 in Business, Marketing, Mobile, Web | 5 Comments
A tweet from 3mobilebuzz this morning alerted me to some really sweet deals from mobile operator 3 regarding mobile broadband.
Half-price offers! The one that interests me is the 18-month contract for 3’s USB E160G modem dongle with 5 gigs bandwidth allowance per month for just £7.50 instead of the usual £15.
This is similar to [...]
By neville on Sep 16, 2008 in Business, Employee Communication, Innovation, Technology, Twitter, Workplace | 2 Comments
Last week, Yammer grabbed everyone’s attention as the Twitter-like tool to use behind the corporate firewall, where employees can enjoy the benefits of the informal and quick-fire interactions between people that characterize Twitter but in relative privacy.
I tried it out and think it’s pretty cool, as do quite a few other people (and others [...]
By neville on Sep 9, 2008 in Business, Employee Communication, Innovation, Technology, Twitter, Workplace | 14 Comments
However new start-up Yammer describes itself, I guess it’s inevitable that people are going to think of it as “Twitter for the enterprise.”
The comparison is a good one, though, as what Yammer offers is, broadly speaking, the features and functionality of Twitter but in a more private way that’s geared for groups of employees [...]
By neville on Sep 6, 2008 in Business, Communication, Public Relations, Reputation, Social Media, Web | 25 Comments
A new entrant to General Motors’ stable of social media communication channels is GM Facts and Fiction which launched yesterday.
The Financial Times reports on this attempt by GM to address what the auto maker sees as unfair and inaccurate criticism “to make a distinction between the facts and rumours surrounding the company.”
The FT quotes [...]
By neville on Sep 6, 2008 in Business, Gadgets, Travel, Workplace | 3 Comments
There’s a post by Jake McKee on Dell’s new DigitalNomads blog that suggests some great tips for business travellers to think about when planning a trip, especially concerning your baggage.
Don’t check in your bag at the airport, says Jake, but carry it on wherever possible: avoid checking bags at all costs, he stresses.
Sound advice these [...]
By neville on Aug 28, 2008 in Business, Climate Change, Social Media, Technology, Trends, Web, Workplace | 8 Comments
Last month, IT industry analysts Gartner published their 2008 Hype Cycle for Emerging Technologies.
Here’s what it looks like:
What I find especially interesting is where on the hype cycle some of these technologies are, especially seeing their current and predicted positions along the Technology Trigger and cresting the Peak of Inflated Expectations.
What will languish in [...]
By neville on Aug 26, 2008 in Business, Communication, Social Media, Twitter, Workplace | 3 Comments
If you want to get a sense of what’s possible with Twitter as a communication tool for business, check out 50 great ideas from Chris Brogan.
Even if you already use Twitter in a business setting, you’ll find some useful thinking in the tips offered by Chris.
For instance:
Build an account and immediately start using Twitter [...]
By neville on Aug 20, 2008 in Advertising, Business, Communication, Marketing, Public Relations, Social Media, Workplace | 5 Comments
If you’re looking for a credible assessment of the strategic role of social media in supporting business objectives, look no further than this video interview with Andy Lark, VP Global Marketing at Dell.
The interview was conducted by Jean-Baptiste Su during the press conference in San Francisco last month to launch new Latitude laptops, featuring an [...]
By neville on Aug 20, 2008 in Business, Communication, Innovation, Investor Relations, Public Relations, Social Media, Technology, Twitter | 5 Comments
The US Securities and Exchange Commission (SEC) has been the focus of a lot of attention lately.
Last month, the SEC announced new guidance in using traditional websites and social media channels as legitimate means for companies listed on US stock exchanges to communicate with investors and others.
That announcement will have a far-reaching impact on [...]