Mapping to the centimetre

Updating the map of Britain

If you think about maps, you probably think about Google Maps and Street View or sat nav hardware and software from TomTom, Garmin and many others.

Maps like these – all digital and available on almost any mobile device you choose – are light years on from paper maps and how map makers envisioned the role of maps and how people would use them. It’s hard to imagine trying to go anywhere these days using only a printed paper map.

The Ordnance Survey – founded in 1791, a government-owned company whose very existence began with military mapping – isn’t a name that springs to the front of my mind when I think about digital maps and modern map publishers. The OS is all about printed maps, isn’t it?

Far from it as even a cursory glance online will show.

A report in the FT yesterday day sets the modern Ordnance Survey in better context, saying that the global market for digital mapping is expected to grow from £99 billion in 2014 to £170 billion in 2020 as location-based services on smartphones and tablets transform everything from urban planning to emergency rescue services, transport and welfare.

And the FT includes this eye opener:

[…] the epicentre of the agency’s business remains the Mastermap: a record of every building, pavement, garden, statue, and fence in the nation tracked to 40cm accuracy. This provides raw data for Google and Microsoft maps, A-to-Z city maps, routes for rubbish trucks and the emergency services, bus companies, the AA breakdown service, and most in-car GPS systems – not to mention systems used by Domino’s Pizza to deliver hot food within 30 minutes.

Using two aircraft and 300 surveyors, the data are updated 10,000 times a day as buildings are knocked down and street lights and park benches added. The data are used by government agencies and local authorities and sold to private sector businesses, accounting for the bulk of OS’s income. Information such as ownership, sale values, power supply, schools or crime reports can be added.

The market for such information is developing – drones for delivery companies may need it; driverless cars may depend on it. Mobile phone company Nokia recently sold its mapping software to carmakers BMW, Audi and Daimler for £2bn.

I’ll think about the OS now in a wholly contemporary light, with Big Data at its heart as part of the foundational infrastructure that makes up the Internet of Things.

(Picture at top via OS on Flickr, used under CC license.)

The word on ad blocking

Mobile ad blocking

I run ad blocking software in the browser on my computer that prevents ads appearing on most web sites I visit. Chrome is my default browser; as I sign in to my Google account in Chrome, and have it sync across all my devices, I have the ad blocker available to me on all those devices including mobile. I have a white list of sites that I’m happy for ads to show, but they are few and far between.

There has been quite a bit of commentary over the past few weeks on the economic cost to business of ad blockers with one influential report saying that more consumers block ads, continuing the strong growth rates seen during 2013 and 2014.  There’s a trend there.

Consider these key points from the PageFair and Adobe 2015 Ad Blocking Report:

  1. Globally, the number of people using ad blocking software grew by 41% year over year.
  2. 16% of the US online population blocked ads during Q2 2015.
  3. Ad block usage in the United States grew 48% during the past year, increasing to 45 million monthly active users (MAUs) during Q2 2015.
  4. Ad block usage in Europe grew by 35% during the past year, increasing to 77 million monthly active users during Q2 2015.
  5. The estimated loss of global revenue due to blocked advertising during 2015 was $21.8 billion.
  6. With the ability to block ads becoming an option on the new iOS 9, mobile is starting to get into the ad blocking game. Currently Firefox and Chrome lead the mobile space with 93% share of mobile ad blocking

I have no compunction about using an ad blocker and I am utterly unimpressed by arguments that actions like this will put websites that have ads out of business, or that such blocking behaviour is unethical.

Marco Arment summarizes the situation very nicely:

Publishers don’t have an easy job trying to stay in business today, but that simply doesn’t justify the rampant abuse, privacy invasion, sleaziness, and creepiness that many of them are forcing upon their readers, regardless of whether the publishers feel they had much choice in the matter.

Modern web ads and trackers are far over the line for many people today, and they’ve finally crossed the line for me, too. Just as when pop-ups crossed the line fifteen years ago, technical countermeasures are warranted.

Web publishers and advertisers cannot be trusted with the amount of access that today’s browsers give them by default, and people are not obligated to permit their web browsers to load all resources or execute all code that they’re given.

Up your game, web advertisers and publishers! Make your ads such that people like me don’t mind them (at least); or can be influenced by them in a way that makes me want to engage with them (at best). You need to be thinking of your advertising as relationship-building content. Quartz has a good model.

See also:

(Image at top via TechAdvisor.)

Labelling the C-Suite of the future

Boardroom

There could be a slew of new three- and four-letter acronyms to get used to if changes in C-Suite functions and roles take hold as outlined in 10 C-Suite Jobs of The Future, a thought-provoking report in FastCompany magazine this week.

For instance:

Chief Intellectual Property Officer

The world of intellectual property law is only getting more vast and complicated as new innovations hit the market. Not only will companies in the near future need a core leadership team member who can wade through the dizzying sea of intellectual property laws and patents to ensure their own compliance, but also remain vigilant to protect their own company against infringement.

“The patent offices do not send people out, we don’t have patent cops going around saying, ‘Hey, you violated something,” says Thomas Frey [executive director and senior futurist of The DaVinci Institute, a futurist think-tank]. “It really ends up coming down to you as a company or you as an individual to manage and defend your own property.”

The full list:

  1. Chief Ecosystem Officer
  2. Chief User Experience Officer
  3. Chief Automation Officer
  4. Chief Freelance Relationship Officer
  5. Chief Intellectual Property Officer
  6. Chief Data Officer
  7. Chief Privacy Officer
  8. Chief Compliance Officer
  9. Chief Human Resources Officer
  10. Chief Administrative Officer

I think each of these titles is most likely to appear (I’ve already seen ‘Chief Privacy Officer’) as business and societal landscapes continue to change and organization structures and cultures continue to evolve. Some might need rejigging: we already have ‘CEO’ and ‘CCO’ for instance.

But as long as such new titles have credible foundations – they’re not just fancy labels – that reflect the future of work and workplaces, then they might serve valuable purposes in organizational form and function.

Read the details behind each potential C-Suite title at FastCompany: 10 C-Suite Jobs of The Future.

Windows 10 shows the scale of Microsoft’s ambition

Windows 10 login

On July 29 – in just over two weeks’ time – Microsoft will begin the formal roll-out of Windows 10, the new edition of the Windows operating system for PCs and tablets (and Windows phones). It’s been the subject of a comprehensive beta-testing programme by around five million people since the programme was launched at the end of September 2014.

I’ve been part of this programme as a Windows Insider since last October, running the incremental builds of ‘Windows 10 Insider Preview’ as they become available on a couple of different computers, and providing feedback. It’s been a stimulating and most interesting experience so far; a few comments on that in a minute.

So starting on July 29, if your PC currently runs Windows 7 SP1 or Windows 8.1 you will be able to get Windows 10 at no cost by taking advantage of Microsoft’s free upgrade offer. If you’ve recently purchased a new PC running Windows 8.1, the Windows 10 upgrade should also be available to you at no cost and many retail stores may upgrade your new device for you.

Windows 10 is a huge deployment – Microsoft is rolling it out in 190 countries and in 111 languages. According to Terry Myerson, Microsoft’s man in charge of Windows 10, the launch will happen in waves starting with the Windows Insiders:

Starting on July 29, we will start rolling out Windows 10 to our Windows Insiders. From there, we will start notifying reserved systems in waves, slowly scaling up after July 29th. Each day of the roll-out, we will listen, learn and update the experience for all Windows 10 users. Soon, we will give a build of Windows 10 to our OEM partners so they can start imaging new devices with Windows 10. Soon after, we will distribute a build of Windows 10 to retailers all over the world, so they can assist their customers with upgrades of newly purchased devices that were originally imaged with Windows 8.1.

Now, here’s where things differ from every release of Windows that’s happened before.

In a presentation at the 2015 Microsoft Build developers conference in April, Microsoft CEO Satya Nadella spoke a bit about Windows 10, including these comments that provide some clear indicators on this version of Windows, its development, its release and its support that are quite different to what has gone before:

Windows 10 is not just another release of Windows, it’s a new generation of Windows. It is a very different Windows in terms of how we deliver it. It’s a service.

WaaS – Windows as a service. Not an attractive-sounding moniker but maybe something to get used to when you look at the global roll-out starting in a few weeks.

At the same event, Myserson said:

Our goal is that within two to three years of Windows 10’s release there will be 1 billion devices running Windows 10.

Those devices are not only the usual suspects (PCs, tablets, Windows phones) but also Xbox One, Surface Hub, HoloLens, bank ATMs, medical devices, and more.

With ambition at such scale, there’s no way you could sustain the physical manufacturing and distribution models of the past century. And something else to think about – how to persuade everyone on Windows 7 to move up to Windows 10.

Windows 7 domination

Free will help. But it will need a lot more than just that. I think word of mouth will help. Think of five million Windows Insiders and their opinions.

Looking at how previous versions of Windows have been produced and distributed, at end-user pricing that produced significant revenue over the years, Microsoft has been a discrete manufacturer where the product (mass-produced DVDs containing software, plus the packaging, etc) is manufactured and distributed through a supply chain to points of consumer sale – physical retailers, online shops, etc.

Now it’s about giving the software away at zero financial cost to consumers, wholly digital distribution, online support, online updating… these are the foundations for a new Windows ecosystem that will also offer developers an environment that’s eminently attractive, plus outlets in the shape of Windows Stores that will offer software created by those developers that work on any device Windows 10 runs on, making it easy for consumers to find (and pay) for the Windows 10 apps they want.

A familiar set-up if you think of how Apple and Google operate in their respective iOS and Android spaces.

In fact, that’s the landscape now – always-on devices, always connected online, able to automatically receive updates and new software on demand from online stores via a network connection typically wifi or cellular no matter where you are in the world.

Circling back to Windows 10 and my experiences with pre-release builds as a Windows Insider, my overall impression with the latest build I’m running (10166) is of a product that is exceedingly polished for a beta as I’d expect in a close-to-release version. I have it installed on a separate drive in a long-in-the-tooth Dell XPS desktop machine running Windows 7 SP1  with a 28-inch non-touch monitor; and as an upgrade to Windows 8.1 in a Fujitsu Stylistic Q704, one of the latest examples of an ultrabook with not only a touch screen but also the transformational aspect of separating the screen from a dock or keyboard to become a tablet.

In both cases, Windows 10 works out of the digital box, as it were – while early builds were understandably flaky at times (occasional system crashes, some native Windows 10 programs not working properly or at all), the last four builds in recent months have been almost flawless.

The Fujitsu machine in particular works exceptionally well, as if Windows 10 were designed precisely for a device like this (er…). It beats Windows 8.1 hands down in usability, intuitiveness, confidence and reliability. (I see Windows 8.1 to Windows 10 as you’d see Windows Vista to Windows 7.) And the venerable Dell works equally well running Windows 10.

None of my software that works on Windows 7 and upwards – and I have a lot of software – crashed or didn’t run on either device running Windows 10. Updating the operating system is transparent, behind the scenes and works.

In my book, all that makes Windows 10 an easy decision.

Idle thumbs: Why commuters are the best audience

Commuter

A guest post by Simon Bailey, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone.

Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus or train into work is now a prime opportunity to check our smartphones and tablets to catch up on the latest news, gossip and games. With the average number of devices set to exceed four per person by 2020, we’re increasingly reliant on the small screen, and at no time more so than when we have some time to kill on-the-go.

If you’re not ‘on-board’ with this digital shift in media consumption or don’t plan to be – I’d stop reading now. But if you’re an ambitious business with high growth targets and a clear sales objectives, your ears should certainly be pricking up. The commuter audience is a highly connected and available audience, and it’s these eyes at these times which will stand to convert the most sales leads on your campaigns.

Understanding your audience: Being the early bird

Almost 90 percent of consumers admit to browsing and buying on smartphones and tablets during their commute with over half expecting to shop even more during this time in the future. So reaching the right person with the right message at the right time between early morning and after 5pm is now invaluable to your operational longevity, and it’s critical to be able to pinpoint exactly when that is in order to get the best result.

Commuters have various stages of browsing behaviours: for instance, when bored and browsing as opposed to when they have a definite purpose such as buying a certain piece of music, and so less susceptible to additional distraction.

Elsewhere, there is a natural variation on activity which is preferred by commuters inside and outside of London, with research revealing that 20 per cent use their device to read online news and 25 percent to play games via apps such as Farmville or Candy Crush in the capital, over a third higher than those further afield.

Internet browsing, social media and streaming video content also scored highly, to be expected, and London bus users were found to be the most social, with less than 10 per cent logging on to work systems during this time and empowered with better signal leading to greater use of social and leisure based applications.

Programming into the consumer psyche

So, once your target audience is identified, and when, how can you best connect with them? It’s all about programmatic trading; buying ad-space in real-time using data-led computer algorithms, to reach exactly the right user at the right time with the right content for optimum engagement – consumers are using their devices in rush hour, while commuting – and programmatic will help you specifically target the right people during these times.

Sounds like a ‘no-brainer’ right? Programmatic tools have increasingly been embraced by many, but many more are still reluctant or uncertain about its benefits. This is largely due to a lack of understanding of mobile ad exchanges and their benefits with over 40 percent of marketers admitting they still “don’t have a clue” what programmatic actually means.

Understandably, it’s in many marketers’ interests to avoid taking a chance on new technologies, with many taking a risk adverse attitude to doing so, and preferring the more established ROI they derive from traditional media. However, these individuals could find themselves redundant in a few years’ time, replaced by their more mobile-savvy, and dynamic peers – those that understand when their audience needs to find something to entertain them whilst on the bus or the train, and just so happens to serve them a targeted ad at that time.

Mobile devices are set to keep rocketing in popularity, with vendors and networks collaborating to increase connectivity and availability of services whenever and where ever you are. And transport companies know this. Just take for example The London Underground, which is investing rapidly in a Wi-Fi programme, rolling out internet services to over 150 stations across the capital. People want their phones on the go and it’s becoming easier for them to get online anywhere – even when underground!

There’s clearly a real opportunity here for marketers to reach huge and highly available audiences – provided they take the correct approach to mobile advertising. So, with all that in mind, its never been a better time to join the crowd and connect with your target consumer. As I said above, marketers need to understand their customers – and realising when they are looking for entertainment on the move and taking steps to reach them at those times could be your rush hour jackpot.

Simon BaileySimon Bailey is the CEO of Axonix, a role which he began in April 2015, having previously served as CCO since April 2014.

Previous to Axonix, Simon was at Velti where he was Vice President, Global Demand, managing the global advertising business.

Simon started his career in advertising in 1996 working for The Times. Since then he has spent the past 15 years working in the digital space where he has sold media, developed sales teams and built cutting edge advertising technologies for the likes of Excite Inc, 24/7 Real Media (WPP) and OpenX Inc.

Simon was a member of the founding team at OpenX where he was responsible for the Product Strategy designing and building the first version of the OpenX Real Time Bidding advertising exchange.

Simon is married with four children and has a degree in French and Politics from the University of Leicester.

[Image at top via Mobile Marketing.]

Barclays expands contactless wearables

Barclays bPay key fob

Barclaycard is to roll out a range of wearable payment devices that can be used to make ‘touch and go’ contactless payments across the UK, following the  launch of its bPay wristband last year.

The card issuer’s announcement yesterday notes that each device – an updated wristband, key fob and sticker – will use contactless payment technology and be powered by a secure digital wallet.

Barclaycard – part of Barclays Retail and Business Banking – is a global payment business. The devices can be used by anyone with a UK-registered Visa or MasterCard debit or credit card and be bought online or in high street stores from July.

On the Consuming Issues show on Share Radio UK yesterday, I discussed Barclays’ move with Sue Dougan in a five-minute phone chat that you can listen to in the audio embed below.

We discussed Barclays’ offering, how the technology works, the Apple Pay effect, the drivers that will make devices like these appealing to consumers, security and confidence in using such devices, and more.

Interesting times with mobile as trends clearly suggest a continuing move away from cash payments to cashless payments via methods like contactless payment, with further evolutionary (and probably disruptive) effects when Apple Pay launches in the UK in July.

Read more in a report in the Guardian, below, which I referenced in my discussion with Sue.


Powered by Guardian.co.ukThis article titled “Barclays expands contactless wearables” was written by Sarah Butler, for theguardian.com on Monday 29th June 2015 00.01 Europe/London

British shoppers could soon be paying for cups of coffee or trips on public transport by waving a keyfob or sticker, as contactless payment moves into newer wearable devices.

Barclays, which launched payment wristbands last year, is launching key fobs, an updated wristband and stickers that can be attached to any flat surface, including a mobile phone. The bPay devices can be used by anyone with a UK-registered Visa or MasterCard debit or credit card and bought online or in high street stores, including Snow + Rock, CycleSurgery and Runners Need, from next month.

The venture comes as mobile phone companies begin to muscle in on the payment market. Both Apple and Samsung are working on systems to make contactless payments in shops.

Apple launches its mobile payment system in the UK next month, which allows users pay for goods by tapping their phones on contactless card readers in stores. Unlike contactless cards, Apple Pay includes an extra security measure – tokenisation – which ensures that the card details stored on a phone are never passed to the retailer.

Barclays’ bPay band launched in the UK in July last year, but Barclays would not confirm exactly how many people had taken up the original band.

Mike Saunders, managing director of digital consumer payments at Barclaycard, saidcash-dominated transactions were being replaced by contactless technology.

The UK Payments Council recently revealed that cashless payments have now overtaken the use of notes and coins for the first time in the UK.

The bPay wristband, fob and sticker act like a contactless bank card, but must be pre-loaded with cash. Funds can be added online, via a mobile app or by automatic top-up. It is possible to own several devices and manage them separately so that, for example, a child’s pocket money can be loaded onto a sticker or fob.

Purchases of less than £20 can be made waving the band across the merchant’s sales terminal. Transactions of £20 or more require the customer to enter their pin to validate the transaction.

guardian.co.uk © Guardian News & Media Limited 2010

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