At the intersection of business, communication and technology. And shiny new objects.
FIR Book Review Editor Bob LeDrew reviews the new book by 5WPR founder, president and CEO Ronn Torossian, For Immediate Release (no kidding). The book’s subtitle is Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations. From the book description: “It is essential that businesses know how to communicate quickly, often pre-emptively, and [...]
Last year, I wrote and contributed a chapter to The Social Media MBA, a collaborative book published in the UK in January 2012 and in the US in February. I heard from the book’s editor, Christer Holloman, the other day with some interesting information on the book’s progress over the past three months: Sales are [...]
A milestone has been reached in the evolution of factual reference information with news that probably the most famous of all general reference works in the English language, the Encyclopaedia Britannica, will stop making the printed encyclopedia after 244 years of uninterrupted publishing. From the Britannica Blog: For 244 years, the thick volumes of the [...]
Guest reviewer Robin Browne offers his thoughts on Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t) by Alex L. Goldfayn. Here’s the description of the book: “In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says [...]
Trafcom News podcaster Donna Papacosta reviews Shel Israel’s new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks. From the book description: “Tech start-ups are built on dreams, teams and technology. But to turn vision into reality you really need to be skilled at presenting to investors, the media and increasingly at conferences. Stellar [...]
Katie Paine was the guest author for the second installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Katie Delahaye Paine is the founder of KDPaine & Partners LLC, a New Hampshire-based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. She is the [...]
101 Social Media Tactics for Nonprofits: A Field Guide, by Melanie Mathos and Chad Norman, is reviewed by FIR Book Review Editor Bob LeDrew. From the book description: “101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into [...]
Friday February 24, 20122pm EST / 7pm GMT / 11am PST A half hour just wasn’t enough, so we’re switching from BlogTalk Radio to TalkShoe in order give FIR Book Review Editor Bob LeDrew adequate time to interview guest author Katie Paine and take all your questions and comments. Order Katie’s book, Measure What Matters, [...]
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