Gini Dietrich is guest for the next FIR Book Club


The next meeting of the FIR Book Club is on the calendar: Friday June 29, 2012 2pm EDT / 7pm UK / 11am PDT Gini Dietrich is co-author (with Geoff Livingston) of Marketing in the Round. Order the book (hardcover or Kindle edition) so you can read it before the call! Gini Dietrich is the […]

FIR Book Review: The Virtual Self by Nora Young


FIR Book Review Editor Bob LeDrew reviews The Virtual Self: How Our Digital Lives Are Altering the World Around Us, by Nora Young, the host of Spark on Canadian Broadcasting Corporation radio. The recent release explores the very real impact of the virtual information we generate about ourselves – on our own lives, our communities, […]

FIR Book Review: #FAIL by Bernhard Warner and Matthew Yeomans


FIR co-host Neville Hobson reviews the Kindle e-book edition of #FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One, by Bernhard Warner and Matthew Yeomans. This book lays bare not only the biggest corporate mistakes and miscalculations of the social media age, but also points out where the organizational […]

FIR Book Review: Reality is Broken by Jane McGonigal


FIR co-host Shel Holtz reviews Jane McGonigal‘s Reality is Broken, which argues that the principles of game play can lead to better results than the routine approaches we take to problem-solving in the real world. From the book’s description: “In this ground-breaking exploration of the power and future of gaming, McGonigal reveals how we can […]

FIR Book Review: For Immediate Release by Ronn Torossian


FIR Book Review Editor Bob LeDrew reviews the new book by 5WPR founder, president and CEO Ronn Torossian, For Immediate Release (no kidding). The book’s subtitle is Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations. From the book description: “It is essential that businesses know how to communicate quickly, often pre-emptively, and […]

Good words on the Social Media MBA


Last year, I wrote and contributed a chapter to The Social Media MBA, a collaborative book published in the UK in January 2012 and in the US in February. I heard from the book’s editor, Christer Holloman, the other day with some interesting information on the book’s progress over the past three months: Sales are […]

A death is announced: the printed Encyclopaedia Britannica


A milestone has been reached in the evolution of factual reference information with news that probably the most famous of all general reference works in the English language, the Encyclopaedia Britannica, will stop making the printed encyclopedia after 244 years of uninterrupted publishing. From the Britannica Blog: For 244 years, the thick volumes of the […]

FIR Book Review: Evangelist Marketing by Alex Goldfayn


Guest reviewer Robin Browne offers his thoughts on Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t) by Alex L. Goldfayn. Here’s the description of the book: “In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says […]

FIR Book Review: Stellar Presentations by Shel Israel


Trafcom News podcaster Donna Papacosta reviews Shel Israel’s new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks. From the book description: “Tech start-ups are built on dreams, teams and technology. But to turn vision into reality you really need to be skilled at presenting to investors, the media and increasingly at conferences. Stellar […]