FIR Book Review: Civility in the Digital Age by Andrea Weckerle

Civility in the Digital AgeAndrea Weckerle was an FIR Interview guest in January 2010, discussing CiviliNation, the organization she co-founded to promote civil behaviour online.

Now, as part of that effort, she has written Civility in the Digital Age, a review of the issues affecting civility online and proposing a “30-Day Action Plan” for restoring civility to your corner of the digital world

In this FIR podcast, Book Review Editor Bob LeDrew reviews Civility in the Digital Age.

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Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks, by Andrea Weckerle.

Publisher: Que Publishing
Ebook and paperback (320 pages) editions
Published in the US: February 2013
ISBN: 978-0789750242

Purchase the book online at:

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Share your comments or questions about this review, or suggestions for future reviews, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

FIR Interview: Intel’s Ekaterina Walter on her new book, Think Like Zuck

Think Like ZuckFacebook founder and CEO Mark Zuckerberg is a lightning rod for controversy, but there is no denying that his entrepreneurial vision led to the creation of one of the most important tools of our time. With over 1 billion active users, Facebook has redefined networking and had a massive influence on branding, marketing and customer engagement.

In her new book, Think Like Zuck, Intel social media strategist Ekaterina Walter explores the five critical elements that drive the success of Facebook and businesses like it, including having passion to change the world, clear vision and higher purpose to execute, extraordinary team-building skills, and a flexible business strategy.

In this FIR interview, co-hosts Neville Hobson and Shel Holtz spend half an hour with Walter discussing the book and her motivation for writing it.

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About our Conversation Partner

Ekaterina WalterEkaterina Walter is a social innovator at Intel. A recognized business and marketing thought leader, she is a speaker and a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. She is author of the book Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg.

Walter has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media in 2012. She sits on the Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.

Connect with Ekaterina on Twitter @Ekaterina.

FIR online communities

Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

FIR Interview: Lee LeFever of Common Craft

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artofexplanationbookLee LeFever, founder of explainer video company Common Craft, is out with a new book, The Art of Explanation.

Far too few explanations are included in most communication and marketing efforts; the focus is on selling instead of explaining the whats and whys people may be wondering about. Common Craft’s well-known In Plain English videos set a standard for how a clear, easy-to-understand explanation can add value to a communication effort.

In this FIR interview, co-host Shel Holtz chats with LeFever about the book, Common Craft and explanations in general.

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About our Conversation Partner

leelefeverLee LeFever is the Chief Explainer, illustrator and voice of Common Craft who is widely credited for inspiring the video explanation industry. Since 2007, the company has won numerous awards, created explanations for the world’s most respected brands including Intel, Google, Dropbox and Ford and earned over 50 million online video views.

Today, Common Craft’s mission is to make the world a more understandable place to live and work by inspiring and equipping professionals to become explanation specialists.

Follow Common Craft on Twitter at @CommonCraft. Follow Lee at @leelefever.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

FIR Book Review: What the Plus! Google+ for the Rest of Us by Guy Kawasaki

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whatthepluscoverGoogle+ is Google’s social network, launched publicly in September 2011 following a three-month beta test phase. According to its Wikipedia entry, as of September 2012, it has a total of 400 million registered users of whom 100 million are active on a monthly basis.

In What the Plus! Google+ for the Rest of Us Version 2.0, author (and unashamed Google+ evangelist) Guy Kawasaki explains how to get started, create an enchanting profile, optimize your content for social searches, share posts and photos, conduct video hangouts, and gain followers.

Each of the 15 chapters in the book’s nearly-200 pages offers practical advice and great tips that help you quickly grasp much of the specifics and get up to speed with using Google+.

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What the Plus! Google+ for the Rest of Us Version 2.0, by Guy Kawasaki.

Publisher: McGraw-Hill
Ebook and paperback (208 pages) editions
Published in the US: September 2012
ISBN: 978-0-07-181010-4
MHID: 0-07-181010-2

Purchase the book online at:

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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

FIR Interview: Philip Sheldrake and Stephen Waddington on ‘Share This’

sharethisbookcover“Social media has become an invaluable tool in my PR armoury by giving me a direct voice to speak directly to members of the media and the general public,” says Lord Sugar. “This book is a useful guide to using social media effectively.”

Gaining such a glowing endorsement for a business book from one of the UK’s most influential business leaders, media personalities and political advisers is no mean feat. It sets the focus well for Share This: The Social Media Handbook for PR Professionals from the CIPR.

Described as “a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations’ Social Media Panel,” Share This was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses.

In this FIR Interview, co-host Neville Hobson discusses the book with Philip Sheldrake and Stephen Waddington, two of the central figures behind it and much of the CIPR’s proactive work in recent years to get social media on the agenda of CIPR members.

The wide-ranging conversation starts with both men’s perspectives on what the book is and who it’s aimed at. The discussion covers how the contributors were identified and brought in to the project, and looks at its editorial process focused on ‘the cloud,’ the challenges in managing such crowd-sourced content and how it all fitted with established traditional book-publishing processes at the publisher Wiley.

The two also offered their thoughts on the work of the CIPR’s Social Media Panel and what the future may hold.

Share This is published in the UK in July 2012 (in August 2012 in the US), in hardcopy and digital editions, and is available from Amazon and other booksellers.

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About our Conversation Partners

philipsheldrake2Philip Sheldrake is a Chartered Engineer, technology consultant, author and public relations professional. He wrote The Business of Influence in 2011. He is a founding partner of Meanwhile, a main board director of Intellect and director of 6UK.

He is a founding member of the CIPR’s Social Media Panel and leads its policy group on campaign measurement and evaluation.

Philip’s expertise spans business strategy, IT and web strategy, product engineering and technology, management consultancy, public relations and social web analytics.

Connect with Philip on Twitter: @sheldrake.

stephenwaddingtonStephen Waddington is a PR moderniser that has worked in the media and corporate communications since the rise of the internet and the dawn of digital media. He has helped brands such as the Associated Press, Cisco, The Economist, IBM, Tesco and Virgin Media Business to manage their reputations.

He is co-author of Brand Anarchy published in March 2012, and is editor of and contributor to Share This.

He is managing director of the award-winning Speed Communications launched in 2009, which has rapidly become one of the UK’s most prominent public relations agencies, working with clients across conventional, digital and owned media.

Stephen understands how the media landscape works online and offline and champions good practice as a writer, conference speaker and award winning-blogger. He is a CIPR Accredited Practitioner and member of the UK’s PRCA Council, CIPR Council and the CIPR Social Media Panel.

Stephen is also chairman of Admiral PR & Marketing, the regional agency based in Manchester and Newcastle. He is married with three children and splits his time between London and home on a small holding in rural Northumberland.

Connect with Stephen on Twitter: @wadds.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

FIR Book Club #3: Marketing in the Round co-author Gini Dietrich

Gini Dietrich was the guest author for the third installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Gini co-authored Marketing in the Round with Geoff Livingston.

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro. Gini is the author of the PR and marketing blog, Spin Sucks, which is a 2012 Cision Top 100 Blog, the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. She delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America and Europe on the subject of using online technology in communication, marketing, sales, and HR.

One of the top-rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain’s Chicago Business and in various PR and marketing blogs and publications.

This podcast was recorded live on TalkShoe.

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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Club podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)