Christopher Barger was the guest author for the inaugural instalment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Christopher is Senior Vice President, Global Programs for Voce Communications, a Porter Novelli company. Before arriving at Voce, Christopher was director of global social media at General Motors, building the company’s social [...]
Books
Intern Nation: How to Earn Nothing and Learn Little in the Brave New Economy, by Ross Perlin, is reviewed by guest reviewer Kris Gallagher. From the book description: “Every year, between one and two million Americans work as interns. They famously shuttle coffee in a thousand newsrooms, congressional offices, and Hollywood studios, but they also [...]
YouTube for Business: Online Video Marketing for Any Business, by Michael Miller, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description: “YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote [...]
The Social Media Strategist: Build a Successful Program from the Inside Out, by Christopher Barger, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description: “In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is [...]
Friday, January 27, 20112pm EST, 7pm GMT, 11am PSTListen online We’re returning to BlogTalk Radio for the meeting. FIR Book Review Editor Bob LeDrew will introduce Christopher Barger. They’ll talk for a few minutes, then open it up to your questions and observations. To participate, call +1 347 843 4882 during the program. Order the [...]
The Like Economy: How Businesses Make Money with Facebook, by Brian Carter, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the book description: “Your customers aren’t just ‘on’ Facebook: Nowadays, that’s where they’re most engaged. That’s where you need to reach them. Marketing on Facebook is no longer [...]
Isn’t this just like the music industry was a decade ago?: New medium captures imaginations of content creators and consumers. For publishers, literally zero distribution costs. Publishers succumb to temptation to charge an arm and a leg for the product, sensing easy profits. Meanwhile, devices to consume new digital content take off like rockets among [...]
The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, by Guy R. Powell, Steven W. Groves and Jerry Dimos, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. Comment about the book from Altimeter Group Partner Jeremiah Owyang: “We know that for 2011 and [...]
Welcome to the FIR Book Club. You already think of FIR as the podcast where you find out what’s making news and why in the worlds of public relations, social media, and communication. Now, the FIR book club – announced on the most recent episode of FIR – is a way to connect with the [...]
Humanize, by Jamie Notter and Maddie Grant, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the Amazon.com description: “Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole [...]
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