FIR Interview: Ekaterina Walter and Jessica Gioglio, co-authors, The Power of Visual Storytelling


FIR co-host Shel Holtz talks with Ekaterina Walter and Jessica Gioglio, who are out with a brand new book from McGraw Hill, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. The publisher’s description of the book notes: The human brain processes visuals 60,000 times faster than […]

FIR Interview: Joseph Jaffe and Maarten Albarda, authors of ZERO


“Our position is that a perfect storm is coming,” say Joseph Jaffe and Maarten Albarda as an attention-grabbing way to start a discussion about ZERO: Zero Paid Media as the New Marketing Model, the new book by the two authors published by Wiley in October 2013. It may already be here, adds Jaffe: “In the […]

FIR Book Review: Age of Context by Robert Scoble and Shel Israel


Age of Context: Mobile, Sensors, Data and the Future of Privacy explores the convergence of five technological factors – mobile, social media, data, sensors and location – and their present and future impact on everything from commerce to medicine to transportation. FIR co-hosts Neville Hobson and Shel Holtz review the book in the context of […]

FIR Interview: Robert Scoble and Shel Israel, authors of Age of Context


Two men who have been at the vanguard of social media and the disruptive evolution that different ways of working and communicating have emerged in businesses everywhere over the past decade are Robert Scoble and Shel Israel. Their seminal work Naked Conversations, published in 2006, shone a spotlight on the then-emerging world of blogging and […]

FIR Interview: Chris Muccio, author, 42 Rules for 24-Hour Success on LinkedIn


LinkedIn is, arguably, the premier social network for business-to-business (B2B). Over 200 million people have profiles on LinkedIn, but most put their information up with no particular strategy to get the most out of LinkedIn. 42 Rules for 24-Hour Success on LinkedIn, 2nd edition, discusses just this topic. In this FIR Interview, correspondent Michael Procopio […]

The Age of Context comes to London in October


If you’re a follower of trends in technologies and people’s behaviours – and that mashup between the two – an event in London next month will be of interest to you. On October 28, Robert Scoble and Shel Israel will be in London as guests of the Chartered Institute of Public Relations (CIPR) and their […]

You’ll enjoy #Attenzi: it’s far more than just a good read


Philip Sheldrake‘s new business book Attenzi is published today. Earlier today, I published an FIR Book Review of it as I’d had the opportunity of reading it prior to formal publication. I don’t do many book reviews these days – our FIR Book Reviews Editor, Bob LeDrew, does an admirable and far better job – […]

FIR Book Review: Attenzi – A Social Business Story, by Philip Sheldrake


Attenzi – A Social Business Story is a novel that shines a light on social business that goes beyond the all too typical homages to social media. It’s a relatively short and easy read intended to help readers explore what social business means for their organization, marketplace, communities and career. With Attenzi, author Philip Sheldrake […]

FIR Book Review: Nice Companies Finish First, by Peter Shankman with Karen Kelly


Peter Shankman applied his skills as a communicator and businessman to create Help A Reporter Out (HARO), an email service that connected journalists looking for people to interview with individuals with the experience or insights to meet the journalist’s needs. The free service was based on sharing and collaboration, principles Shankman brings to the fore […]