Category: Books
By neville on May 7, 2008 in Books, Podcasting, Social Media, Society, Trends, Web | 2 Comments
One of the new business books I have in my to-read pile is Groundswell by Forrester Research analysts Charlene Li and Josh Bernoff.
My copy came last week courtesy of McGraw-Hill UK who distribute the book in Europe and South Africa.
I still have two other business books on the go at the moment - and two [...]
By neville on Apr 26, 2008 in Books, Business, Society, Technology, Trends | 2 Comments
I’m not a great reader of business books even though there are some 20 such volumes sitting on my office bookshelf, all read and mostly not remembered.
Recently, though, there has been a slew of excellent and compelling business writing that is very much to do with a broad area in which I have a strong [...]
By neville on Apr 21, 2008 in Books, For Immediate Release | 0 Comments
The issue of measurement arises over and over again in the world of public relations. A new book, Measuring Public Relationships, provides a roadmap for both upfront benchmarking and measurement to assess the impact of organizational communications.
Written by Katie Delahaye Paine, Measuring Public Relationships covers everything from the reasons to measure to the tools, outlines [...]
By neville on Nov 27, 2007 in Books, For Immediate Release | 12 Comments
One of the most popular platforms for creating and managing a blog is WordPress. From its origins in 2003, WordPress has grown to be the largest self-hosted blogging tool in the world, used on hundreds of thousands of sites and seen by tens of millions of people every day.
A new book, WordPress For Dummies, has [...]
By neville on Oct 7, 2007 in Books, Business, Communication, Events, Interviews, Radio, Social Media, Web | 3 Comments
During my visit to Ireland last week, on the way to PodCamp Ireland in Kilkenny, I was interviewed on Down To Business, Ireland’s premier business radio show on NewsTalk radio.
The show’s presenter is Damien Kiberd, one of Ireland’s leading business journalists. We talked in the Dublin studio for some seven minutes or so for [...]
By neville on Aug 27, 2007 in Books, For Immediate Release | 0 Comments
In this edition of For Immediate Release book reviews, Kurt Sorensen reviews Killer Web Content by Gerry McGovern.
The book, according to the Amazon listing, “provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right [...]
By neville on Jul 25, 2007 in Books, Communication, Events, For Immediate Release, Podcasting, Presentations, Professional Development, Social Media, Social Networks | 2 Comments
There are two terrific podcasting events in Europe coming up in September that I’m thrilled to be part of - PodCamp UK and PodCamp Ireland.
PodCampUK, September 1-2: a free two-day event bringing all the excitement, ideas and energy of a podcamp to the UK for the first time. This unique event promises to be a [...]
By neville on Jul 10, 2007 in Books, For Immediate Release, Podcasting, Professional Development, Web | 2 Comments
In June 2007, How to Do Everything with Podcasting was published. Written by FIR co-hosts Shel Holtz with Neville Hobson, the book walks you step by step through the process of creating, broadcasting and promoting your own podcast.
In this FIR Speakers & Speeches podcast, Shel and Neville read a complete chapter from the book - [...]
By neville on Jul 5, 2007 in Books, Business, Communication, Employee Communication, Professional Development, Public Relations, Social Media, Technology, Web, Workplace | 2 Comments
I’d like to recommend some valuable, thought-provoking and, yes, entertaining business reading that I’m currently enjoying.
Two books:
Strategies and Tools for Corporate Blogging by John Cass. A great wake-up call for corporations, says one reviewer. John highlights not only how blogging can improve a company’s relationship with its customers but also the mechanics of blogging, how [...]
By neville on Jun 15, 2007 in Books, For Immediate Release, Podcasting, Projects, Social Media | 9 Comments
A nice visit today from the UPS guy with two boxes containing copies of How to Do Everything with Podcasting, the book about, well, podcasting written by Shel Holtz and me.
Today’s the day the book is now actually available for shipping from Amazon US. In the UK, shipping from Amazon UK starts on July 1.
Very [...]