At the intersection of business, communication and technology. And shiny new objects.
I must have walked past Ronnie Scott’s Jazz Club in London’s Soho scores of times over the past decades, yet I’ve never enjoyed the moments of being inside. Until last Wednesday. On March 20, the iconic venue was the place where some 200 people in advertising, marketing, PR and the mainstream media came together to [...]
Some of the most imaginative uses of social media in support of marketing and brand communication are in the car industry. If you follow what’s happening in that industry from a social media perspective, you’ll know about what companies like Ford (surely today’s poster child for the social car industry) and General Motors in the [...]
One company that’s earned credibility for its open and authentic approach to brand marketing and communication is Unilever for its campaigns for the Dove personal care product range. Who can’t recall the ground-breaking Dove: Evolution video from 2006, showing image manipulation of a model for a cosmetics billboard ad? Or its in-your-face follow-up Dove: Onslaught [...]
Since starting this blog in 2006, I’ve been the sole writer and publisher of content, making only a couple of exceptions over the past few years with content written by named guest writers. I strongly believe in transparency where disclosure of interest is the default. If I’m in any doubt about whether to disclose something [...]
You’ve heard about the pop-up store: the retail outlet that appears one day – “popping up” – is there for a few days or perhaps weeks, often tied to an event of some kind, and then shuts down. The idea has been around for the past decade. There are good examples in many countries. In [...]
Podcasting should be the PR consultant’s best friend, says Phil Szomszor in a good assessment of podcasts and their role in public relations. Or, rather, the role podcasts ought to have in PR. In his optimistic assessment, Szomszor cites the rise of smartphone use and growth of free or cheap tools to create podcasts, plus [...]
I use Twitter a great deal on a mobile device, not only when out and about but also in pastime situations such as tweeting comments about a movie or TV show I’m watching, or commenting about a brand in a TV ad. That’s the so-called second screen behaviour and experience in action. It’s increasingly common [...]
An app that’s captured imaginations worldwide in less than a week is Vine, a video-sharing tool launched by Twitter on January 24. Once you install Vine on your iPhone or iPod Touch – iOS is the only mobile platform it’s currently available for – you can then record short video clips, up to six seconds [...]
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