Simple but imaginative: [...] In late 2009, accounting firm Freed Maxick launched a digital “Twitter billboard” in Buffalo, NY. Located on a major connecting commuter thoroughfare of the area, the billboard displays updates from the firm’s Twitter account in real-time, promoting the firm’s expertise, services and experience as a means to offer high-value, issue-oriented content [...]
Advertising
Negative posters to appear in underground stations across London, with others arguing in favour of the Games
Broadcast industry regulator Ofcom confirmed this week that product placement – paid-for references for products and services – will be allowed in UK TV programmes for the first time from next February. […] Ofcom has today [December 20] published the rules governing product placement, including what can and can’t be shown on TV screens. We [...]
I conducted an ad hoc and wholly unscientific poll among a handful of my friends the other day about the possibility of advertising coming to books. It produced some strong (and predictable) negative reactions. Hell freezing, dead bodies and metaphors about fat and slim peppered the comments I received. A minority felt ambivalent about the [...]
One of the memorable scenes for me in the 2002 film Minority Report is the bit where the hero John Anderton, played by Tom Cruise, goes on the run and finds himself in a shopping mall. In the society of 2054, the year of the film’s story, advertising displays deliver targeted advertising to passers-by: video [...]
The California Legislature is considering a bill that would allow the state to begin researching the use of electronic license plates for vehicles, reports MercuryNews.com. The move is intended as a money-maker for a state facing a $19 billion deficit, the paper says. [...] The device would mimic a standard license plate when the vehicle [...]
It’s under a week to go before the 2010 world cup kicks off in host country South Africa with the first match being Uruguay vs France on June 11. Here in England, it’s now hard to go anywhere without being exposed to the merchandising blitz of products of every shape, size and type that you [...]
As I write this post, Earth Hour 2010 gets underway off the coast of New Zealand, when the diesel generators on the Chatham Islands are turned off, as the first of 125 countries and territories sets in motion a 24-hour wave of hope and positive action on climate change that the organizers hope will sweep [...]
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