Changing the game with native advertising

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Does “native advertising” bother you? When I was first asked that question, my response was the inevitable “It depends…” And that primarily means: It depends on how open and transparent the advertiser and the publisher are about the native ad. Just what is “native advertising”? you may ask. Here’s what Wikipedia says: Native advertising is […]

Getty Images ups its game in the collaborative economy

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A picture is worth a thousand words, the saying goes. For anyone publishing content online, an image is becoming ever more valuable as an inclusive element in story-telling that can enrich your story and help it get attention. Did the picture you see above get your attention? It’s embedded from the Getty Images website under […]

Smartphones preferred device for news among affluent consumers says BBC

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The results of a new survey for BBC World News shows a surge in smartphone use for consuming news among affluent consumers compared to the general population. The BBC defines “affluent consumers” as the highest 20 percent income earners in each country surveyed. What the BBC describes as the world’s first study into the use […]

FIR Cut: What happens if you mis-label native advertising?

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Content from advertisers that resembles editorial coverage, commonly called native advertising, is drawing heightened scrutiny in the US from the Federal Trade Commission, which wants to establish guidelines for labelling it clearly. The New York Times reports that Shape magazine has drawn a rebuke for such content from advertising regulators for an unusual case in […]

Curate and share stories in custom timelines on Twitter

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Hot on the heels of its stock market debut last week, Twitter launched a new feature yesterday that lets you create timelines of tweets and share that curated content across the social web. Called custom timelines, the new feature is enabled in an update to TweetDeck, the dashboard app that lets you manage multiple Twitter […]

Exuberance, imagination and style on display at #somecomms Awards

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If I’d been a keen fan of Arsenal football club, I’d have been in seventh heaven last Thursday evening. I was at the Emirates stadium – Arsenal’s home in north London – for the huge shindig that was the UK Social Media Communications Awards 2013. It was an event that attracted not far off 300 […]

The real challenge of content marketing is when you don’t have a strategy

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Two reports were published this month by MarketingProfs and the Content Marketing Institute that assess the state of content marketing in 2013 to project a picture for 2014 in the US from both the B2B and the B2C perspectives. Each report – The State of B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends and 2014 […]

A simple solution for EDF Energy’s marketing problem

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So EDF Energy has told its customers it can only recommend lower cost gas and electricity tariffs on annual bills if they “opt in” to receive advertising material. Reading the report in today’s Telegraph, I was pretty sure that EDF Energy’s intention surely couldn’t be a cop-out to telling customers about better energy deals. That […]

Content marketing requires a sound foundation

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Two words I’ve heard mentioned a lot recently are “content marketing.” I use them myself at times, often in the context of helping people understand the value that can be derived from taking ‘old’ but still valid “content” – case studies, white papers, features, etc – and re-telling those stories in ways that work well […]