Astounding Psy

PSYWhen it looked like it would exceed one billion views on YouTube by the summer of 2012, Korean singer Psy’s Gangnam Style headed into the record books for the sheer number of people who have watched the video and heard the music.

Today, it’s become the most watched video on YouTube of all time.

Now, says YouTube, it exceeds two billion views and, as a result, Google has devoted more servers to handle the traffic.

Reshared post from YouTube on Google+:

We never thought a video would be watched in numbers greater than a 32-bit integer (=2,147,483,647 views), but that was before we met PSY. “Gangnam Style” has been viewed so many times we have to upgrade!

Hover over the counter in PSY’s video to see a little math magic and stay tuned for bigger and bigger numbers on YouTube.

Why not add your view to the counter. Even if you’ve already watched it, it’s catchy!

The Hobson and Holtz Report – Podcast #784: December 1, 2014

FIRIntro: On Black Friday and Cyber Monday;

Quick News: UK advertising watchdog raps YouTube stars over Oreo video, Scott Stratten catches Bell Canada in an ethical breach, Nordstrom to test fitting room mirrors that turn into interactive touchscreens, Amazon Activism is now a thing; Ragan promo;

News That Fits: Native advertising spending to jump; Dan York’s Tech Report: A blog post a day, the power of a livestream, power outages and life without the internet, an appeal as we end the year; Flipboard: the “Next Big Thing” for public relations; the Media Monitoring Minute with CustomScoop; listener comments in email and in the FIR Podcast Community on Google+; Shel in conversation with EffectiveEdge.ca: the guys who created the FIR logos; the past week on the FIR Podcast Network; Igloo software promo; social media is misused by researchers, say computer scientists;

Music from Shockbox; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 1, 2014: A 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 8…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Where does social marketing end and social PR begin?

Social media webinar

Can you really separate out social marketing and social PR? Or are they just two sides of the same coin? And are there actually start and end points?

I’ve partnered with Cision and Vocus to address these elements of a big topic in a free webinar we’re presenting on December 9 that will help you bring a clear focus to your social communications planning and execution in 2015.

Here’s the heart of what we’ll be doing:

Discover the communications strategies, tactics, and channels used by marketers and PRs to identify the best – and worst – practices. Along the way, we’ll be asking the big questions, like:

  • When should PR and marketing work together?
  • Where is one more effective than the other?
  • Can they and should they be separate at all?

Save your spot at the webinar to make sure your social communications are ready for 2015.

Some big expectations! But I’m confident you’ll get some insights that will help you.

Join us on Tuesday December 9 at 14:00 UK time for 60 minutes of great discussion. It’s free, so sign up now.

Save My Spot

The Hobson and Holtz Report – Podcast #783: November 24, 2014

FIRQuick News: Is reputation enough when stakeholder behaviour is driven more by confidence?, the internet will hit 3 billion users in 2015 says eMarketer, Mattel’s in trouble again over Barbie, the post-PC CEO: no desk, no desktop; Ragan promo;

News That Fits: Is not allowing comments on your blog a good idea?; Dan York’s Tech Report: Why podcasts are suddenly back, the top 7 social media marketing trends that will dominate 2015, and much more; Uber’s crisis; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; the CIPR plans investment in owned and shared content in 2015, ends partnership with PR Week, forms new Editorial Board; the past week on the FIR Podcast Network; Igloo Software promo; should you care what the crowd says about your logo?;

Music from Robyn Hitchcock; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for November 24, 2014: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 1…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The surveillance structure that underpins us all

GCHQ listeningHere’s another paragraph to add to the debate about privacy, surveillance, spying and the whole gamut of who does what, how and why with digital information that you think is yours and private but in reality is in the spies’ domain.

Last night, Channel 4 News broadcast a 10-minute report in its evening news show that revealed how Cable & Wireless, one of the UK’s largest communications firms, had a leading role in creating the surveillance system exposed by Edward Snowden in which the GCHQ plays a leading role.

I didn’t hear the words “alleged” or “allegedly” mentioned in the report.

The essence of Channel 4’s story is this:

[Cable & Wireless], which was bought by Vodafone in July 2012, was part of a programme called Mastering the Internet, under which British spies used private companies to help them gather and store swathes of internet traffic; a quarter of which passes through the UK. Top secret documents leaked by the whistleblower Edward Snowden and seen by Channel 4 News show that GCHQ developed what it called “partnerships” with private companies under codenames. Cable and Wireless was called Gerontic.

Watch the full story:

This is just another revelation in a litany of exposure of government surveillance – due largely to the actions of Edward Snowden – that suggests there is nothing any of us can really consider as private.

If what Channel 4’s report portrays is true, then fiction really is fact.

It’s not only governments, though – private companies are equally as bad, according to two reports in recent months.

Wired-Telegraph-data

Take a look at a sobering report in the November edition of Wired magazine in the UK that recounts the experiences and findings of reporter Madhumita Venkataramanan in her investigative piece entitled My identity for sale:

Earlier this year, I became curious about the personal-data economy. It has grown relentlessly into a multibillion-pound business of tracking, packaging and selling data picked up from our public records and our private lives. As I dug deeper into the world of trackers, it reinforced my anxieties about a profit-led system designed to log behaviour every time we interact with the connected world. I was aware that the data generated by apps and services I use daily – from geolocation and cookies to social-media tracking and credit-card transactions – was building a record of my past. Combine this with public information such as Land Registry, council tax and voter-registration data, daily location routes and social-media posts, and these benign data sets reveal a lot – such as whether you’re political, outgoing, ambitious, pessimistic, uptight or a risk taker. […]

And there’s more – check this report in the Telegraph on October 10 in which Sir Iain Lobban, Director of the GCHQ until the end of October 2014, says that big companies snoop on the public more than GCHQ does:

[…] In his first print interview, Sir Iain told the Daily Telegraph that the public should be more concerned with what private companies were during with their personal information.

“Look, who has the info on you? It’s the commercial companies, not us, who know everything – a massive sharing of data,” he said.

“The other day I bought a watch for my wife. Soon there were lots of pop-up watches advertising themselves on our computer, and she complained. ‘It’s that b***** Internet’ I tell her.”

Reality: anything you say or do online is up for grabs by the spies, whether from the government or from private companies. Reminds me of MAD magazine’s Spy vs Spy comic strip back in the day.

Spy vs. Spy

Yet this is no laughing matter.

(Photo at top by George Rex, used under Creative Commons license.)

The Hobson and Holtz Report – Podcast #782: November 17, 2014

FIRIntro: FIR is listed in a new search engine for marketing podcasts launched by Jay Baer;

Quick News: Is Google Glass’ future clouded as some early believers lose faith?, beware of “domain laundering”, is YouTube the new television?, troubling results from the popular Serial podcast; Ragan promo;

News That Fits: Twitter and Dr Oz, Victoria’s Secret, New England Patriots, Bill Cosby, Calvin Klein… why does nobody ever ask beforehand, “What could go wrong?”; Dan York’s Tech Report, recorded from a plane at Honolulu airport; latest Pew research examines public perceptions of privacy and security in the post-Snowden era; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; organic reach on Facebook is not dead yet; Igloo Software promo; the past week on the FIR Podcast Network including a new FIR Interview;

Music by Adri-Anne Ralph; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for November 17, 2014: An 89-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 24…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)