The Hobson and Holtz Report – Podcast #748: March 24, 2014


Intro: Neville on Skype via a 4G connection from Three UK; welcome to our new sponsor, Igloo Software; FIR interviews coming soon: with Ekaterina Walter and Jessica Gioglio on their new book “The Power of Visual Storytelling”, and with Jay Lauf, Publisher of Quartz magazine; Quick News: The rise of native advertising is fueling an […]

Igloo Software joins FIR as our latest sponsor


Please join us in welcoming Igloo Software as the latest FIR Podcast Network sponsor. Igloo, which offers a web-based platform for collaborating at work, will join Ragan Communications and CustomScoop as sponsors of The Hobson and Holtz Report. Through the Igloo platform, employees can share files, get (and share) answers, solve problems, locate information and […]

Twitter eight years on


Today marks the eighth anniversary of Twitter, the communication platform that is globally ubiquitous today, the eleventh most-visited website in the world. From co-founder Jack Dorsey‘s first tweet on this day, March 21, in 2006, the number of active users of the service now exceed 240 million per month worldwide who tweet in more than […]

The Hobson and Holtz Report – Podcast #747: March 17, 2014


Quick News: The top 10 companies in the US doing the most to make their employees happier, Wikipedia considering change to paid-advocate rules, why every employee should be building weak ties at work, pushing back on Arik Hanson’s Digg preference with 21 reasons your boss should pay you to browse Reddit; Ragan promo; News That […]

Redefining today’s communicator in Norway


When I look at the landscape of the communication profession around Europe, I see similar issues that concern communicators, most notably how strategic are communicators (and the profession itself), abiding by codes of conduct and practicing ethical behaviour, and being professional. It’s a topic in the front of my mind as I finalise plans for […]

Changing the game with native advertising


Does “native advertising” bother you? When I was first asked that question, my response was the inevitable “It depends…” And that primarily means: It depends on how open and transparent the advertiser and the publisher are about the native ad. Just what is “native advertising”? you may ask. Here’s what Wikipedia says: Native advertising is […]

The Hobson and Holtz Report – Podcast #746: March 10, 2014


Intro: Dan and Neville got together in London on Friday night for a chat, recorded and posted as an FIR Interview; Quick News: Omnicom buys into Instagram paid ad program for $100 million, Greenpeace accuses P&G of organgutan-habitat destruction, the Church of England follows Sweden Twitter example, why Digg and not Reddit is a must-read […]

FIR Interview: Dan York and Neville Hobson in London, March 7, 2014


FIR correspondent Dan York spent the past week in London at IETF 89, the conference of the Internet Engineering Task Force (IETF), in his capacity as senior content strategist at the Internet Society. The IETF is a large open international community of network designers, operators, vendors, and researchers concerned with the evolution of internet architecture […]

Getty Images ups its game in the collaborative economy


A picture is worth a thousand words, the saying goes. For anyone publishing content online, an image is becoming ever more valuable as an inclusive element in story-telling that can enrich your story and help it get attention. Did the picture you see above get your attention? It’s embedded from the Getty Images website under […]