The Hobson and Holtz Report – Podcast #794: February 9, 2015

FIRQuick News: New podcast ‘Context Matters’ from Brian Solis and Chris Saad, workers want employer perspective on political and public policy issues, Madonna premieres new music video on Snapchat, U.S universities banning smartwatches; Ragan promo;

News That Fits: The Internet of Things and “intimate data”; Michael Netzley’s Asia Report: reflections about communicating in a collectivist culture; future tech today: the hotel in Japan staffed by multi-lingual robots; the Media Monitoring Minute with CustomScoop; listener comments in audio, email and in the FIR Podcast Community on Google+; David Meerman Scott and Paul Chaney offer compelling reasons why SlideShare should be part of your content marketing plan; Dan York’s Tech Report from Singapore; Igloo Software promo; the past week on the FIR Podcast Network; can verified accounts solve the problem of trolls on Twitter?;

Music from Downtown Mystic; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for February 9, 2014: A 94-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 16…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Brian Solis and Chris Saad launch Context Matters podcast

Context Matters

A new voice joined the ranks of business podcasts this week in the form of Context Matters, a new audio podcast from Brian Solis and Chris Saad.

The podcast’s focus is clear:

Context Matters is a podcast featuring discussions at the intersection of business, technology & culture.

The first episode was posted on February 4 in which the two hosts discussed Uber, Microsoft HoloLens and “why ‘Women Shouldn’t Code’ according to some people.”

It’s just over 35 minutes. Give it a try:

It’s terrific to see voices of Brian’s and Chris’s calibre start a podcast. Their collective knowledge, insights and ability to convey their opinions with credibility and subject-matter authority auger very well for Context Matters to become a must-listen resource if you are interested in that intersection of business, technology and culture.

I especially like their approach to topic development:

One of the novel things we’re going to try with this Podcast is to involve the audience in choosing topics and providing perspectives. In this section of the site we will post the topics we’re thinking about ahead of time and invite you to provide feedback.

So, speaking as a fellow podcaster, I bid welcome to Brian and Chris!

You can easily subscribe to Context Matters via iTunes and SoundCloud. Follow the show on Twitter: @ContextFM.

FIR Interview: Steve Rubel on Storytelling in the Age of Social News Consumption

FIR InterviewsAmong the hundreds of thousands of news items distributed online every day, a precious few gain traction and spread across social networks (mostly Facebook, but even including “dark social” channels like messaging apps and email).

Journalists are under increasing pressure to produce content people will share, and they are adopting practices they believe can increase the odds that their stories will lead to greater reach and more views. PR practitioners who understand these issues can tailor their outreach to editors and reporters who are being held accountable for the number of clicks their stories generate.

To better understand the characteristics of news that gets shared – and the techniques journalists are employing – Edelman partnered with two journalism-focused firms to study the issue. The 2015 Edelman Media Forecast, Storytelling in the Age of Social News Consumption, found (among other things) that more than 75% of journalists feel pressure to consider their story’s potential to get shared on social platforms, and to support that goal, they are infusing their stories with videos and images, brevity, localization, increased use of human voice, and a proximity to trending topics.

In this FIR interview, co-host Shel Holtz talks with long-time FIR friend Steve Rubel, Edelman’s Chief Content Strategist, about early results from the study and their implications for communicators.

Listen Now:

Get this Podcast:

Additional resources from this interview:

About our Conversation Partner

Steve RubelSteve Rubel is an executive vice president and Chief Content Strategist for Edelman, the world’s largest independent public relations firm. In this role, Steve studies the future of media and works across the firm’s practices and geographies to help clients unify their communications strategies across traditional, emerging, owned, and social channels.

In addition, Steve acts as a highly visible Edelman thought leader and writer on media, technology and digital culture. He speaks dozens of times each year around the world and appears frequently in the press. In addition he actively shares his observations and insights through his blog, his monthly Advertising Age column and on Twitter where he is followed by more than 60,000.

Steve has been named to several prestigious lists, including PR Week’s 40 Under 40 and The Forbes.com Web Celeb 25.

Prior to joining Edelman in 2006, Steve worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms.

You can reach Steve on Twitter at @SteveRubel.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #793: February 2, 2015

FIRNominate FIR for 10th Annual People’s Podcast Awards; we could use iTunes reviews, too;

Quick News: People still share most of their content on Facebook, British Army sets up new brigade “to win in the Information Age”, Uber’s pricing model comes to the workplace, Battenhall PR firm launches WhatsApp information service; Ragan promo;

News That Fits: Microchipped employees pros and cons; Dan York’s Tech Report: Markdown language, Internet Society media relations opening, ICANN in Singapore; Seven scientific reasons to use emoticons in your business writing and social media; The Media Monitoring Minute with CustomScoop; Listener comments in audio, email and in the FIR Podcast Community on Google+; Online reputation is becoming more valuable than money or power says Michael Fertik; Igloo Software promo; The past week on the FIR Podcast Network; Is it time for mobile-only instead of mobile-first? A look at Snapchat’s Discover, and more;

Music from Keller Williams; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for February 2, 2014: A 96-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 9…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Finally a fix for the noisy fan on a Fujitsu Stylistic Q704

Fujitsu Stylistic Q704 Ultrabook

For the past few months, I’ve been enjoying the experience of using a Fujitsu Stylistic Q704 Ultrabook computer. This is one of the new breed of multi-purpose devices defined by the word ‘Ultrabook‘ that are coming from a wide range of vendors to offer a compelling mix of computing power, contemporary usability and portability.

I’ve written quite a bit about the Q704 as a “Fujitsu Insider,” part of the Master Your Business blogger programme I’m in that’s run by Fujitsu.

The Q704 is a terrific device that I’ve found extremely useful and enjoyable to use especially when out and about, as I’ve said in some of my posts on the programme blog. All the independent reviews I’ve read agree – it’s a great device. Yet there’s one thing many reviewers also agree on, especially those who dive deep into the technical characteristics of the device, and a point I’ve been aware of too – the noisy fan.

Not only noisy but also loud: obtrusively and annoyingly so, to the extent that it could well be a show-stopper when you add up the pluses and minuses of a device you’re thinking about whether to purchase. The only easy way to reduce the noise is to enable an eco power plan that also severely throttles the Intel Core i7 Pro CPU.

This is not a device to use in a quiet workplace. That’s hardly acceptable and it’s the only major negative I felt about the Q704.

I’ve thought that the solution to this surely must be in the hardware somehow. Maybe a hardware fix that involves a recall (hardly likely) or a firmware fix in the form of a BIOS update (more likely).

Fan improvement tool updateAnd so a pleasant surprise happened on Friday when I discovered that a “fan improvement tool” was available that included a BIOS update, bringing the version to 1.28.

The Q704 was running BIOS version 1.22, shown on the Fujitsu product website as the latest version. Running the update flashed the BIOS to the new version.

And running the Q704 since then, I’ve not once heard the fan, certainly not any noise at the high levels before. I’ve not noticed the device feeling hotter to the touch than usual, nor have I observed any noticeable difference in performance using the business-focused programmes I typically run on this machine, whether docked when in the office or in pure tablet mode when out.

The Windows Experience Index as measured by the Winaero WEI tool for Windows 8.1 shows a processor score of 7.2, the same as it was before the update. All other elements in that index are similar to before as well.

So with this BIOS update, I reckon Fujitsu have solved this niggling problem of high fan noise. Thank you!

If you use a Fujitsu Stylistic Q704, I strongly suggest you install this BIOS update. If your system hasn’t notified you of it yet – it was published only on January 20 – you can manually download it from the Fan utility for STYLISTIC Q704 vPro page. As the update is specific to this Q704 model, be very sure to check it’s for your machine and that it runs a supported Windows version.

Show-stopper eliminated!

FIR Interview: Tom Webster on Edison Research’s Share of Ear study and the rise of podcasting

FIR InterviewsEdison Research is in the process of releasing data from its Fall 2014 ‘Share of Ear’ study, which takes a panel approach to assessing how much time Americans spend listening to the many categories of audio.

The data produced a number of surprises, not least of which is a surge in podcast listening – more than 27 million hours consumed each day. Further, podcast listeners consume more podcasts than any other kind of audio.

Edison Research VP Tom Webster joins FIR co-host Shel Holtz to discuss the data and the implications for podcasting.

Share of Ear

Additional links from the episode:

Listen Now:

Get this podcast:

About our Conversation Partner

Tom WebsterTom Webster is a specialist in consumer behaviour who has spent some 20 years telling stories with numbers and trying to gain insights from data. He is Vice President of Strategy and Marketing for Edison Research.

He is the principal author of a number of widely-cited studies in digital and social media, including The Social Habit, Twitter Users in America, and an annual series of studies and podcasting. He is also the co-author of The Infinite Dial, the longest-running research series examining consumer usage of digital and traditional media in America.

Tom blogs at Brand Savant. You can connect with him on Twitter at @webby2001.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)