Neville Hobson: Posts

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.

FIR Speakers and Speeches: In conversation with Millennials at Syracuse University London

Syracuse UniversityThe ability to effectively communicate across cultures is rapidly becoming a required competency – and not only for those who plan to travel, live or work abroad.

It’s the broad topic of study for a group of Millennials at Syracuse University London campus, aka the #CRS400 class, a group FIR co-host Neville Hobson had the pleasure of meeting on October 6, 2014.

Invited by course professor Dr Barbara Gibson, Neville delivered a presentation to the class followed by an informal discussion that was recorded and is the content of this podcast.

Introduced by Barbara, the discussion includes a series of Q&A with Neville together with shared perspectives and insights on social media, online marketing, brand behaviours, and more from a group we frequently comment on in The Hobson and Holtz Report weekly show.

Now, here’s a chance to hear directly from a group of Millennials who tell us what they actually do think about social media and more.

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About the Course Leader

Barbara GibsonDr Barbara Gibson is a consultant, researcher and lecturer focused on intercultural communication and global business. Her recently completed doctoral research explored “Intercultural Competencies Needed by Global CEOs.”

With more than 25 years’ experience as a business communication professional, she has worked with companies worldwide, and is a past international Chair of the International Association of Business Communicators (IABC). She currently serves as President of the UK chapter of the Society for Intercultural Education, Training & Research (SIETAR).

She lectures on intercultural communication and global management subjects at both undergraduate and postgraduate levels for a number of institutions, including Birkbeck, University of London; Syracuse University London Program; Hult International Business School – London; and Oklahoma City University in Singapore.

  • Connect with Barbara on Twitter: @barb_g.

About the Course

This course explores both intercultural communication and social media, examining how our cultures affect our use of social media and how social media may affect our cultures.

The course is designed to increase intercultural communication competence, including increasing the student’s cultural self-awareness, heightening cultural sensory perception, and developing the ability to adapt thinking, behaviour and strategies to achieve more effective communication.  It also aims to develop a broader understanding of social media as a means for global communication, and as a data source for research.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Intro music clip from Accelerated Ideas and used with permission.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #778: October 20, 2014

FIRIntro: Shel’s in Copenhagen, Neville just got back from Sweden, so this show is a ‘compilation episode'; coming this week – podcast with Syracuse University  London campus students;

Quick News: McDonald’s hires former MythBusters host to address food issues, BBC launches WhatsApp service in West Africa to help people be better informed about Ebola, marketers flee from YouTube in favour of videos on Facebook, internet trolls in the UK face up to two years in jail under new laws; Ragan promo;

News That Fits: Introducing ‘digital naturals,’ replacing ‘digital natives’ and ‘digital immigrants’ – will it fare well?; Dan York’s Tech Report; a brief conversation about executives and intranets with IntraTeam’s Kurt Kragh Sorenson; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; from “The Internet of Caring Things:” The doctor will see you now – via Google; Michael Netzley’s Asia Report; Igloo Software promo; last week on the FIR Podcast Network; travel industry gets what others must figure out: employees are your best spokespeople;

Music from Holly Benton; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for October 20, 2014: A 70-minute podcast recorded live from Wokingham, Berkshire, England, and Copenhagen, Denmark.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 23…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Putting a Samsung Gear 2 Neo to the test

Samsung Gear 2 Neo

I speak and write quite a bit these days about wearable technology, a topic I have a keen interest in.

While the overall tech is a major part of my interest, it’s also largely about how people use it, especially in one area that’s getting a lot of attention – smartwatches.

As I don’t have one myself, I’ve been thinking about which one to get. It surely is hard to talk about a device with even a little credibility if you don’t use one yourself.

After spending time these past few weeks in considering different devices, including asking friends for opinions and reading many reviews, today I bought one – a Samsung Gear 2 Neo, pictured above.

Of all the smartwatches currently on the UK market that I considered – the list included not only direct competitors like the Pebble Smartwatch, Sony SW2 and the LG G at the premium-price end, but also really low-cost brands out of China such as Foxnovo, Lemfo and Lenofocus – I kept circling back to the Gear 2 Neo.

Part of the reason is trust in the Samsung brand as someone whose other mobile devices are Samsungs. And the big plus – the Gear range is geared, as it were, specifically to Samsung devices to enable a range of rich features, many of which I find compelling.

These include:

  • Seamless pairing via Bluetooth with my Galaxy S4 smartphone (Samsung has made 17 smartphone models able to pair with the Gear 2 Neo).
  • Receiving notifications of incoming messages, etc, from a wide range of apps installed on the S4 smartphone including Twitter, WhatsApp, Google+, Facebook and many more.
  • Ability to manage and customize many aspects of the smartwatch from the smartphone with the Samsung Gear Manager app.
  • The Gear 2 Neo has 4 gigs of internal storage so you can store lots of content, from video and audio to installable apps from Samsung’s App Store.
  • Very easy-to-understand interface – you don’t really need to read the manual.
  • Excellent hardware build quality including dust and water resistance.
  • Beautiful screen size and resolution – 1.64-inches, 320 x 320 pixels, Super AMOLED touch screen.

I expect to discover more as I get to know the Gear 2 Neo.

The device also lets you interact with it for a range of fitness-type activity such as heart-rate monitoring, a pedometer, etc. Those don’t interest me at all – so played no factor in my purchasing decision – and as a Twitter friend mentioned to me earlier today, devices like Fitbit do a far better job of that.

Where I think the Samsung Gear 2 Neo will excel is in areas like notifications of events from apps (how seamless will that be especially in a workplace environment or when out and about?), customization and installing third-party apps.

One other device I did briefly consider was also from Samsung –  its entry into the Android Wear market with the Samsung Gear Live, coming very soon. In my view, that’s one for the very early adopters (see this review by TechRadar), which I don’t want to be for my first smartwatch.

The Samsung Gear 2 Neo is a really nice device; I am pleased with it and feel I made a good decision. Still, time will tell: review to come once I’ve kicked its tyres a while.

The Hobson and Holtz Report – Podcast #777: October 13, 2014

FIRShel was in New York to record this episode, now in Warsaw, Poland, with Copenhagen, Denmark, his next stop next week; FIR dinner planned for Wed Oct 29 when Shel’s in London that week; Neville recorded a podcast with Barb Gibson’s class of Millennials at Syracuse University London campus, coming soon;

Quick News: Online social media usage at its highest when business activity is at its lowest says new research, study says teens are abandoning Facebook (again), comedy club in Spain charges per laugh with facial recognition technology, SnapChat breach shouldn’t deter marketers; Ragan promo;

News That Fits: The Millennial you’re targeting probably doesn’t exist; Michael Netzley’s Asia Report: do Western media exhibit a bias toward China?; journalism’s biggest competitors are things that don’t even look like journalism; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; linear measurement doesn’t work in social media; Dan York’s Tech Report: Dan’s heading to ICANN 51 this week in Los Angeles, Google+ polls, developments in Ello; Igloo Software promo; last week on the FIR Podcast Network; most of the purchase decisions in B2B happens before contact with your company;

Music from Chris Nelson; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for October 13, 2014: A 99-minute podcast recorded live from New York, New York, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 20…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

iPhone 6 review: Is this the most desirable smartphone in the world?

iPhone 6I don’t think many people would disagree that Apple creates some of the most beautifully-made products in their range of mobile devices.

None currently is more desirable than the iPhone, a smartphone that is held in high esteem by the millions of people around the world who have used one or more of the evolving models since the first-generation device was launched in 2007.

The iPhone and Apple’s iOS operating system, together with smartphones running Google’s Android operating system, collectively accounted for over 96 percent of global smartphone shipments in August 2014, according to IDC, a market intelligence firm. Such a metric has been so for a significant period of time. Windows Phone, Blackberry and others are mere blips by comparison.

It’s an impressive market position for iOS and Android devices.

What’s probably more impressive to note is that smartphones that run iOS – ie, iPhones – are made only by one manufacturer: Apple. On the other hand, Android-powered smartphones – think of dominant player Samsung’s Galaxy range, for instance – are made by ten different companies.

Such light analysis of the smartphone market and where the iPhone sits in it runs through my mind when thinking of the latest generation of the iPhone launched in early September – the iPhone 6.

I was fortunate to be able to examine an iPhone 6 up close up a few weeks ago for this review thanks to mobile operator Three UK.

In the few days I had to get to know the iPhone 6 – it arrived on the day when the fiasco of Apple’s iOS 8.0.1 upgrade began – I focused mostly on the device itself rather than the apps you can run on it. As an ex-iPhone user (I was a firm iPhone fanboy with an iPhone 3G many years ago) and now a firm Android user with my current Galaxy S4, I was interested in what this latest generation of iPhone looked like and how it performed, and how it compared to my own experiences with my Galaxy S4.

In a nutshell, these are key specs that most people might ask about when considering an iPhone 6:

  • Overall size: 138.1mm high x 67mm wide x 6.9 mm thick (5.44 x 2.64 x 0.27 inches).
  • Display: 4.7 inches (diagonal) Retina HD display, 750 x 1334 pixels – bigger than any previous iPhone model.
  • Processor: A8 chip with 64-bit architecture, plus M8 motion coprocessor.
  • Internal memory: 16Gb (the model I reviewed); other capacities: 64Gb, 128Gb.
  • External memory: None (and no capability for any, eg, SD cards), in common with all Apple mobile devices.
  • Cameras: 2 – primary (rear) 8 megapixels; FaceTime (front) 1.2 megapixels.
  • Video: 1080p HD video recording (30 fps or 60 fps), Slo-mo video (120 fps or 240 fps), time-lapse video.
  • Cellular and wireless connectivity: 3G, LTE 4G (depending on model and plan with mobile operator); 802.11a/b/g/n/ac wifi, Bluetooth 4.0, NFC.
  • Battery: 14 hours talktime on 3G; 10 hours online (internet) use; up to 10 days (150 hours) standby time.
  • Sensors include: Touch ID for optional secure sign-in to the device and to your Apple account using your fingerprint (first introduced in 2013 with the iPhone 5S).
  • SIM card type: Nano-SIM. iPhone 6 is not compatible with micro-SIMs and other card types used in iPhone models earlier than the iPhone 5S.
  • Colours: Space Grey (the colour of my review unit), silver and gold.

Would my getting to know the iPhone 6 in a short space of time make me desire one?

Here’s a concise overview of my impressions of the iPhone 6 with photos, and with my conclusions at the end.

[Read more...]

Meet up with Shel Holtz on his UK trip

Shel HoltzIf you’re a listener to the FIR podcast – specifically, The Hobson and Holtz Report – you’ll know Shel Holtz  as my co-presenter in our weekly show that we began in 2005.

In January 2015, we will celebrate ten years of doing this together.

I’ve known Shel for more than 20 years and, given our physical locations eight hours apart – he’s in California, USA, and I’m in the UK – we don’t get to physically meet up that frequently. In fact, the last time we did was in Amsterdam in 2012; before that, in 2009 when I was in California.

So I’m thrilled that Shel and his wife Michele will be in London later this month and we’ll meet up, and we’ll record one of our weekly shows face to face for a change rather than down the line, as it were, of a Skype call.

You may also know Shel as one of the world’s most renowned corporate communicators and a regular, top-rated conference speaker. He is an accredited member of IABC and an IABC Fellow. His extensive experience embraces strategic corporate and employee communications, corporate public relations, crisis communications, media relations, financial communications, marketing communications, change communications, and compensation and benefit communications.

He is immersed in digital and social communication and also speaks frequently on topics surrounding the application of online technology to strategic organizational communication. (Full bio.)

However you might know Shel, if you want to meet up with him on his UK visit this month, there are at least three opportunities where you can do this:

  • At “Beyond likes and follows: weaving social media into a results-oriented communication strategy,” a two-day workshop in London on October 28-29 organized by the International School of Communication at which Shel will be teaching participants how to apply today’s social media tools and tactics to real-world business challenges and opportunities. This is the primary reason for Shel’s UK visit.
  • At “The keys to digital, social media and content marketing success” in Bath on Monday October 27 where Shel will be the guest speaker at this networking event organized by South West Corporate Communicators and the IABC UK Chapter. SWCC is a terrific LinkedIn group for communicators in southwest England; I’ve spoken at one of their networking events before.
  • Join Shel and I, plus our wives, for an informal “FIR dinner” on Wednesday October 30 in London, actual venue to be decided and booked. The restaurant or pub will be in west London, probably in the Kensington/South Kensington area close to a tube station, leaning towards the £ to ££ price range (so not £££+). We’re thinking of a table of up to 20 depending on how many say they’d like to come, each of us paying our own way. If you would like to come, even without knowing precisely where yet, please leave a (non-binding) comment to this post indicating your wish, or in the FIR Podcasting Community on Google+. We’d be looking at getting together at 7pm.

As Shel would undoubtedly say, hope to see you later this month!