Neville Hobson: Posts

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.

Finally a fix for the noisy fan on a Fujitsu Stylistic Q704

Fujitsu Stylistic Q704 Ultrabook

For the past few months, I’ve been enjoying the experience of using a Fujitsu Stylistic Q704 Ultrabook computer. This is one of the new breed of multi-purpose devices defined by the word ‘Ultrabook‘ that are coming from a wide range of vendors to offer a compelling mix of computing power, contemporary usability and portability.

I’ve written quite a bit about the Q704 as a “Fujitsu Insider,” part of the Master Your Business blogger programme I’m in that’s run by Fujitsu.

The Q704 is a terrific device that I’ve found extremely useful and enjoyable to use especially when out and about, as I’ve said in some of my posts on the programme blog. All the independent reviews I’ve read agree – it’s a great device. Yet there’s one thing many reviewers also agree on, especially those who dive deep into the technical characteristics of the device, and a point I’ve been aware of too – the noisy fan.

Not only noisy but also loud: obtrusively and annoyingly so, to the extent that it could well be a show-stopper when you add up the pluses and minuses of a device you’re thinking about whether to purchase. The only easy way to reduce the noise is to enable an eco power plan that also severely throttles the Intel Core i7 Pro CPU.

This is not a device to use in a quiet workplace. That’s hardly acceptable and it’s the only major negative I felt about the Q704.

I’ve thought that the solution to this surely must be in the hardware somehow. Maybe a hardware fix that involves a recall (hardly likely) or a firmware fix in the form of a BIOS update (more likely).

Fan improvement tool updateAnd so a pleasant surprise happened on Friday when I discovered that a “fan improvement tool” was available that included a BIOS update, bringing the version to 1.28.

The Q704 was running BIOS version 1.22, shown on the Fujitsu product website as the latest version. Running the update flashed the BIOS to the new version.

And running the Q704 since then, I’ve not once heard the fan, certainly not any noise at the high levels before. I’ve not noticed the device feeling hotter to the touch than usual, nor have I observed any noticeable difference in performance using the business-focused programmes I typically run on this machine, whether docked when in the office or in pure tablet mode when out.

The Windows Experience Index as measured by the Winaero WEI tool for Windows 8.1 shows a processor score of 7.2, the same as it was before the update. All other elements in that index are similar to before as well.

So with this BIOS update, I reckon Fujitsu have solved this niggling problem of high fan noise. Thank you!

If you use a Fujitsu Stylistic Q704, I strongly suggest you install this BIOS update. If your system hasn’t notified you of it yet – it was published only on January 20 – you can manually download it from the Fan utility for STYLISTIC Q704 vPro page. As the update is specific to this Q704 model, be very sure to check it’s for your machine and that it runs a supported Windows version.

Show-stopper eliminated!

FIR Interview: Tom Webster on Edison Research’s Share of Ear study and the rise of podcasting

FIR InterviewsEdison Research is in the process of releasing data from its Fall 2014 ‘Share of Ear’ study, which takes a panel approach to assessing how much time Americans spend listening to the many categories of audio.

The data produced a number of surprises, not least of which is a surge in podcast listening – more than 27 million hours consumed each day. Further, podcast listeners consume more podcasts than any other kind of audio.

Edison Research VP Tom Webster joins FIR co-host Shel Holtz to discuss the data and the implications for podcasting.

Share of Ear

Additional links from the episode:

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About our Conversation Partner

Tom WebsterTom Webster is a specialist in consumer behaviour who has spent some 20 years telling stories with numbers and trying to gain insights from data. He is Vice President of Strategy and Marketing for Edison Research.

He is the principal author of a number of widely-cited studies in digital and social media, including The Social Habit, Twitter Users in America, and an annual series of studies and podcasting. He is also the co-author of The Infinite Dial, the longest-running research series examining consumer usage of digital and traditional media in America.

Tom blogs at Brand Savant. You can connect with him on Twitter at @webby2001.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #792: January 26, 2015

FIRQuick News: WhatsApp is now available on a web browser, Twitter wants its top users to stop sharing Instagram photos, Windows 10 will be a free upgrade, two new resources to be aware of: a LinkedIn competitor and an anonymous app for the enterprise; Ragan promo;

News That Fits: Edelman Trust Barometer 2015; Michael Netzley’s Asia Report: Trust is a mixed bag for Asia in 2015; people who are good at cocktail parties are also better at the internet; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; podcast audience grows, but among podcast listeners, it’s huge; Dan York’s Tech Report: developments at Ello, and more; Igloo Software promo; the past week on the FIR Podcast Network; what’s worse, asks maritime lawyer: Royal Caribbean Cruise Lines’ safety or its public relations department?;

Music from Pretty Visitors; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 26, 2014: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 2…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Rays of light amongst the gloom in the 2015 Trust Barometer

2015 Trust BarometerIf you glance through the 2015 Trust Barometer published by the Edelman PR firm on January 20, you’d be forgiven for thinking that things are bad if not dire everywhere.

The report – marking the 15th consecutive year Edelman has been publishing this – contains the results from surveying 33,000 people in 27 countries in order to paint a picture of public trust in business, the media, government and NGOs in those 27 countries and averaging across the world.

The data Edelman gathered from conducting the survey during the final quarter of 2014 enabled them to glean insights and come to some credible conclusions on the general state of trust around the world.

Three headline metrics paint a pretty bleak picture:

  • Trust in institutions drops to the level of the Great Recession (let’s start with the headline of the press release, referring to the global economic downturn that began in 2007/8).
  • Trust in government, business, media and NGOs in the general population is below 50 percent in two-thirds of countries surveyed.
  • Informed public respondents are nearly as distrustful, registering trust levels below 50 percent in half of the countries surveyed.

This picture is well presented in a chart that Edelman calls “The New Trust Deficit” showing that nearly 66 percent of countries are now distrusters among the general online population.

The New Trust Deficit

Each country has its own story to tell that throws some light on individual findings, as Edelman CEO Richard Edelman notes in the introduction to the report’s Executive Summary:

[…] We see an evaporation of trust across all institutions, as if no one has the answers to the unpredictable and unimaginable events of 2014. For the first time, two-thirds of the 27 nations we survey (general population data) fall into the “distruster” category. The horrific spread of Ebola in Western Africa, the disappearance of Malaysia Airlines 370 plus two subsequent major air disasters, the arrests of top Chinese government officials on corruption charges, the foreign exchange rate rigging by six of the world’s largest banks and the constant drumbeat of data breaches, most recently from Sony Pictures, have shaken confidence in all institutions.

In reviewing the 48-page report as well as the shorter summary, I was struck by these findings:

  1. The top three most credible spokespeople for an organization continue to be –
    – Academic or industry expert
    – Company of technical expert
    – “A person like yourself”
  2. There are further declines in CEO credibility as a spokesperson to the extent that this report shows that CEOs are not credible as spokesperson in three-quarters of countries surveyed. That is staggering.
  3. The pace of development and change in business and industry is far too fast for 51 percent of survey respondents, with not enough time spent on development and testing of products before the rush to market.
  4. Drivers of change in business and industry are perceived to be about technology, business growth targets, greed and money, and personal ambition. Improving people’s lives and making the world a better place hardly get a look in, with both factoring below 30 percent.
  5. 51 percent of respondents said the most important role for government in business is to protect consumers and regulate business.
  6. Most countries trust local governments more than federal or central governments. Although the numbers for individual countries vary widely, the global average comes in at 50-50.
  7. Search engines are now the most trusted sources for general news and information – very bad news for the monolithic model of mainstream media – with a 72 percent trust rank.
  8. Search engines are now the first source survey respondents go to for general information, breaking news, and to confirm or validate news. Search engines are way out front as first sources for general information and to confirm/validate news, and equal with television as the first source for breaking news.
  9. Put number 7 another way – for the first time, online search engines are now a more trusted source for general news and information (64 percent) than traditional mainstream media (62 percent).
  10. 63 percent of respondents said they refuse to buy products and services from a company they do not trust, while 58 percent will criticize them to a friend or colleague. Conversely, 80 percent chose to buy products from companies they trusted, with 68 percent recommending those companies to a friend. Such stated behaviour should be of little surprise to anyone in advertising, marketing and PR, although the high percentages in each case might be.

There is much more to digest and consider in this excellent report, available on free download.

And what about the “rays of light” I mentioned in the headline of this post? To me, that’s about some of the ten points above that I see as opportunities for organizations – whether business, media, government or NGOs – who recognize the continuously-changing and -evolving landscape and look upon it as a place to be that builds connections, trust and understanding between people for mutual benefit. Opportunity is knocking.

Finally, Edelman has a short video that will take you on a tour of the 2015 Trust Barometer. Worth two minutes and forty seconds of your time.

The Hobson and Holtz Report – Podcast #791: January 19, 2015

FIRIntro: Eric Schwartzman joins Paul Gillin as new FIR B2B podcast co-host; story update: Marriott reverses WiFi hotspot plans;

Quick News: Trade associations in DC spending more on PR than lobbying, the focus for Google Glass is business not consumer, who’s using what social network in 2015, drones are taking off as prices plummet; Ragan promo;

News That Fits: LinkedIn and Facebook are jockeying for position in the enterprise; Dan York’s Tech Report from Sri Lanka; WhatsApp is 50 percent bigger than global SMS: are brands ready?; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; “Social grows up in B2B” – one of 5 trends to take centre-stage for tech marketers this year says Holmes Report; Igloo Software promo; the past week on the FIR Podcast Network; apps versus the mobile web;

Music from DownTown Mystic; and more.

Listen Now:

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 19, 2014: An 89-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 26…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

The Hobson and Holtz Report – Podcast #790: January 12, 2015

FIRQuick News: A “deeply personal” picture of every consumer could be grabbed by futuristic smart gadgets says the FTC, executives expect to spend more on corporate citizenship, Intel CEO’s diversity promise, a dramatic rise in video content on Facebook; Ragan promo;

News That Fits: Failure to disclose grows as a PR issue; Michael Netzley’s Asia Report: Has social media finally turned the spotlight on Asia’s classic anonymous CEO? and more; Cluetrain updated; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; why ‘dark social’ could be the next big thing in digital marketing; Dan York’s Tech Report; Igloo Software promo; the past week on the FIR Podcast Network; research says social media is slipping toward the sidelines;

Music by Shockbox; and more.

Listen Now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 12, 2014: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 19…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)