Neville Hobson: Posts

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.

About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.

Imagine what the Bank of England could have done with its QR code ad

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A quarter-page ad by the Bank of England in yesterday’s Telegraph caught my eye primarily because it contained a QR code. The print ad informs you that the £50 note featuring an engraved portrait of Sir John Houblon on the reverse side will be withdrawn from circulation at the end of April. The ad also […]

FIR Interview: JerryGarcia.com developers Mark Silverman and Amy Haiar from Critical Mass

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The websites of most musicians adhere to a highly predictable template. There’s a bio, a page hosting some music, another with photos and video, a tour schedule, and a merchandise store. In developing the recently-launched Jerry Garcia website, the team at global digital agency Critical Mass were anxious not only to explode the traditional artist’s […]

Don’t let your #heartbleed over web security

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One word that’s been all over the web this past week is ‘Heartbleed.” Together with a highly-visible image, it has been the focus of much commentary and opinion, some of it contradictory, some of it confusing. Heartbleed is a major security vulnerability on the internet, one that I’ve seen described as “11 on a a […]

The Hobson and Holtz Report – Podcast #751: April 14, 2014

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Intro: FIR Interview with Critical Mass coming, no reports this week from Dan York (get well soon, Dan!) or Michael Netzley; Quick News: FTC investigation of Cole Haan offers insights into how to run a Pinterest contest, Staples wants to bring 3D printing to the masses, journalists are mining Whisper and other secret-sharing apps, report […]

The Hobson and Holtz Report – Podcast #750: April 7, 2014

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Intro: Recap on last week’s show with Olivier Blanchard, Neville’s trip to Norway the week before, Shel’s trip to Florida this past week; Quick News: Google Glass app Emotient detects your emotions and relays results back to retailers, SEC okays third-party social media endorsements for investment advisers, Audacity Unconference 2014 announced, NPR experiments with voice-recognition-enabled […]

FIR Interview: Ekaterina Walter and Jessica Gioglio, co-authors, The Power of Visual Storytelling

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FIR co-host Shel Holtz talks with Ekaterina Walter and Jessica Gioglio, who are out with a brand new book from McGraw Hill, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. The publisher’s description of the book notes: The human brain processes visuals 60,000 times faster than […]

FIR Interview: Therese Manus and Stine Jarmund, Norwegian Communication Association

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Attracting record attendance to an annual conference is no small feat, but is one achieved by The Norwegian Communication Association (NCA) which saw the highest number of its members take part in Communications Day, its annual conference in Oslo at the end of March. What attracted 600 NCA members to take part in Communications Day […]

The evolving conversation ecosystem

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One of the prime reasons to start and maintain a blog, especially for business purposes, is the conversation that might happen when you publish a post. You have something to say that others might have some views on, in agreement or disagreement, perhaps branching out in a related topic direction. Enabling others to add their […]

The Hobson and Holtz Report – Podcast #749: March 31, 2014

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Intro: Neville’s away; our guest co-host is Olivier Blanchard, a brand management and digital communications consultant to companies and agencies around the world. Quick News: Google Glass in talks with Luxottica, makers of Ray Ban and Oakley sunglasses; USC’s Annenberg journalism school will offer a Google Glass course; Facebook acquires Oculus Rift (and creates some […]