Neville Hobson Profile

[This is a formal CV. For an informal commentary, see the About page.]

Neville Hobson, ABC
Wokingham, England

Updated: July 1, 2007

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Neville Hobson, ABC, is an accredited communication practitioner with over 25 years hands-on and leadership experience in public and media relations, marketing communication, employee, compensation and benefits communication as well as investor and financial relations. He helps companies use effective communication to achieve their business goals.

Based in Wokingham, England since October 2006 (based in Amsterdam, The Netherlands, from 1999-2006), Neville has worked internationally on both internal and external communication programmes in a variety of roles with small and large companies.

For more than 20 years, he has been a passionate advocate for new and emerging technology tools and channels and how they can be deployed as highly-effective agents of change in better aligning organizational needs with the marketplace and the needs of employees, customers and other stakeholders.

As a European influencer at the forefront of social media, he works with organizations in helping them -

  • Understand the business benefits of using social media such as blogs, podcasts and RSS
  • Determine what cultural impacts may arise within their organizations from deploying social media, and working out how to address those impacts
  • Create climates of trust that enable those organizations to successfuly take calculated risks in using social media

In addition, he researches emerging communication technologies, engaging with companies, journalists, industry analysts, business bloggers and other influencers. Neville works in close collaboration with like-minded communication practitioners in Europe and the USA in working out the true value propositions of such technologies for organizations as strategic communication tools and channels.

(More details at

In January 2005, Neville started For Immediate Release: The Hobson and Holtz Report, a twice-weekly podcast for communicators, in collaboration with fellow business communicator Shel Holtz, ABC.

Neville is especially interested in working with innovative technology companies or organizations. He offers you:

  • A track record in senior communication leadership and management, working effectively at all levels in an organization as both a leader and team player, and a hands-on achiever.
  • Proven ability to work effectively with executive management as counsellor, adviser, sounding board and devil’s advocate, especially during times of rapid organization and marketplace change.
  • Actually getting things done with a practical sleeves-rolled-up approach to tackling the communication needs of organizations.
  • Knowledge and practice of best practice organizational communication validated by professional accreditation qualification from the International Association of Business Communicators (IABC).
  • Natural ability to work well with people of different backgrounds, nationalities and cultures.
  • Depth understanding of the technology industry and a keen observer and commentator on what’s going on.
  • Strong and passionate advocacy for how new and emerging technology tools and channels can be highly-effective agents of change in better aligning organizational needs with the marketplace.
  • Experience in leadership roles with not-for-profit professional association (IABC), including serving as Regional Director and member of the Executive Board and Executive Committee.
  • Language fluency in English (mother tongue) and Spanish.

08/2006 – 06/2007: Vice President New Marketing, crayon LLC

crayon is a different kind of company that integrates the best of the consulting, agency, advisory, thought leadership and education worlds. Its goal is to help its clients make sense of these changes and tap into them in order to differentiate themselves from their competition, participate in community-driven conversations, and stand out from the crowd.

Neville joined new marketing pioneer Joseph Jaffe in helping marketers, advertisers and public relations professionals better understand the tremendous changes, challenges and opportunities in today’s complex world of fragmented attention, increasing consumer control and hardening attitudes towards traditional marketing and communication.

In October, 2006, crayon was formally launched in the three-dimensional virtual world of Second Life where it has its headquarters (

In joining crayon, Neville continued what he began in November 2004 when he established his independent consultancy, focusing his extensive knowledge of and experience with current, new and emerging technology tools and channels to help companies build dynamic relationships with customers, employees, shareholders and other key audiences and influencers.

In June 2007, Neville stepped down from his active crayon role to continue his focus on social media and organizational communication as well as his public and private speaking engagements.

1999-2004: Scala Business Solutions NV | US$70m publicly-held enterprise software vendor with offices in 25 countries worldwide, acquired June 2004 by Epicor Software Corporation.

Vice President Corporate Communication (12/1999 – 10/2004)
Based Amsterdam, The Netherlands; reported to Chief Executive Officer.

Promoted to Vice President Corporate Communication with responsibility for strategic planning, development and execution of corporate communication worldwide. Directed corporate communication activities that helped company achieve eight successive quarters of profitability. Provided counsel and advice to Management Board and senior operational and other managers on communication and industry issues. Corporate spokesman on strategic business- and investor-related topics.

(Following the acquisition of Scala Business Solutions in June 2004 by Epicor Software Corporation, Neville left the company in October 2004.)

Director Internal Communication (4/1999 – 12/1999)
Initially based Budapest, Hungary, then Amsterdam, The Netherlands.

Recruited to develop an employee communication function. Responsible for developing and executing a communication strategy designed to build and foster two-way communication throughout the company worldwide, encourage communication transparency and eliminate communication silos.

Key Achievements:

  • Effectively managed internal and external communication relating to the acquisition of Scala by Epicor Software Corporation.
  • Developed and implemented a multi-year research-based communication plan to create competitive advantage through increasing the company’s visibility internally and externally, and minimizing the influence of competitors in key markets in Europe, the Americas and Asia.
  • Led staff and PR agency team in corporate repositioning and branding, 2002-2003; developed new corporate positioning statements.
  • Developed strategy and led multi-functional teams to create effective web-based communication channels, internally and externally, including developing 10 new websites.
  • Key influencer and knowledge sharer in multi-functional teams in planning and executing customer communication in direct support of sales and marketing objectives.
  • Influenced industry analyst relations, investor relations and financial public relations planning and execution.
  • Executed internal and external communication plans to support strategic business objectives during organizational restructurings and ongoing change.
  • Developed communication tools for operational and other managers to enable them to communicate more effectively with employees at their field locations.
  • Presented at internal and external conferences and seminars in Europe on corporate communication issues.

SummaryProfessional Profile

An accomplished communication strategist, Neville’s strategic approach to communication is reflected in his work as Vice President Corporate Communication at Scala Business Solutions NV, an enterprise software company, where he directed worldwide corporate communication activities from 1999-2004 that helped the company achieve eight successive quarters of profitability. He made a significant contribution to the success of the acquisition of Scala by Epicor Software Corporation, completed in June 2004.

  • During the 1990s, Neville worked on two occasions for William M Mercer Ltd (an actuarial, employee benefits, compensation and HR management consulting firm) in the UK for a total of five years as a senior communication consultant. He led a consulting team in technology-based communication services to help multinational clients accelerate change and improve employee performance; helped multinational clients get more mileage from their employee benefits investment, achieve employee understanding and engage them in the business; and spearheaded communication consulting business development in continental Europe.
  • In between working for Mercer, Neville spent five years as a UK-based independent hands-on communication practitioner and project leader, an internet and intranet evangelist, website developer, software tester, freelance copywriter and editor on technology-related topics.
  • In the 1980s, Neville lived in Costa Rica where he was co-founder and principal of Communication Advisers Ltd, a PR, advertising and marketing communication agency. He worked with clients in Costa Rica and from the US and Europe; he was a copywriter in English and Spanish producing newsletters, marketing collateral, direct mail and advertising programmes; and he researched, wrote and delivered content for two editions of travel guides on Costa Rica for Fodor, a US travel guide publisher.

Neville writes, a weblog with commentary and opinion on business communication and technology. Through this blog and his growing network of influence, and in speaking at conferences and other events, he advocates how new communication channels such as weblogs, RSS and podcasts can be of significant benefit to organizations in helping them achieve their business objectives.

English is Neville’s native language / también habla español fluentemente / ein bisschen deutsch / en een beetje nederlands.

IABC Professional Affiliation


Neville Hobson is an active and committed member of the International Association of Business Communicators (IABC), a not-for-profit professional association headquartered in San Francisco, USA, with over 13,000 members in more than 60 countries. Member since 1989; Accredited member since 1994.

  • Member, International Executive Board, 2002-2004.
  • Member, Executive Committee, 2003-2004.
  • Region Director and Board member, IABC Europe Middle East Region, 2002-2004.
  • European Accreditation examiner, 1997.
  • Leader of IABC’s Technology Taskforce; developed IABC’s first presence on the Internet, 1996.
  • Developed and maintained IABC UK Chapter website, 1995-1997.
  • Devised virtual conference on CompuServe to mirror IABC’s 1994 international conference
  • Member of the Board, IABC UK Chapter, 1992 & 1994.
  • Member of European Gold Quill Award judging panel, 1993.
  • Contributor to Communication World magazine, 1990-2006.
  • Co-presenter and -producer of IABC Cafe2Go monthly podcast, and ConferenceCast, the official podcast for the IABC international conferences, 2006-present.

Developing a Conversation

I am available any time for discussion on opportunities any where. If you’re a Linked In member, you can review my complete profile, including endorsements, there. If you’re not a member, you can see my concise public profile.

View Neville Hobson's profile on LinkedIn

You can also see what’s out there about me by checking Google (the net generally) and Technorati (blogs specifically).

Please feel free to get in touch with me at any time.

To summarize:

I’m looking for challenges where I can work with people who want to change their worlds in how they build engagement with their customers, employees, shareholders – everyone important to them. I want to contribute to team and company performance, satisfy my twin passions – business communication and technology – and help everyone, including me, have some fun doing it.

In my career to date I have worked internationally on both internal and external communication programmes in a variety of roles with small and large companies. I work well at all levels in an organization as both a leader and team player, as well as a hands-on achiever.

Willing to consider:

  • Consulting and contracting opportunities.
  • Requests for information or expertise.
  • Information about new ventures or products.

Let’s have a conversation!