Senior Managing Consultant, IBM Social Consulting
For over 15 years, Neville Hobson has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business.
His career embraces deep understanding and subject-matter expertise in contemporary business issues that embrace social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee, compensation and benefits communication, and investor relations
In January 2016, Neville joined IBM and is based in London.
In his role as a Senior Managing Consultant with IBM Social Consulting, Neville develops and delivers a consultative approach to understanding and addressing a client’s business needs working with colleagues across the whole of IBM, bringing together the best of IBM’s Smarter Workforce and social offerings with world-class consulting services to help each client understand what the evolution from digital to cognitive means for them and their marketplace, and to engage effectively with their employees, shareholders, customers, partners, and influencers.
Based in the Thames Valley some 30 miles west of London, Neville works either from IBM’s South Bank office in London, his home office, or from a client’s location; or from wherever he has a good network connection.
Primary contact info:
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Relevant Additional Information
Neville has diverse international experience from living and working across continental Europe, in the Middle East and in Latin America. In addition to English, he’s a fluent Spanish speaker.
Over the past decade, he has analysed and discussed trends, behaviours and practices in digital communication to help individuals and organizations understand what they mean for people and business. He has worked with organizations of all shapes and sizes; and worked alongside a number of small- to medium-size PR agencies and management consultancies, usually behind the scenes in support of their client communication planning and execution.
Neville is a digital natural. Not a native nor an immigrant – a natural.
He’s a co-founder of new-media start-ups. He co-founded “The B2B Huddle” series of one-day sponsored events in 2009; and co-founded the FIR Podcast Network series of business podcasts including its anchor podcast, For Immediate Release: The Hobson and Holtz Report, a weekly show he co-presented from January 2005 to September 2015. He is a frequent keynote speaker and presenter at public business conferences and other events in the UK, continental Europe and the USA.
From November 2014-December 2015, he contributed a twice-monthly on Tuesdays live commentary on technology topics in broadcasts on Share Radio UK, a digital radio station in London, as a regular guest in ‘Consuming Issues’ presented by Georgie Frost.
In August 2015, Cision ranked Neville’s blog the “number 1 PR blog in the UK” for the fourth year running.
In June 2016, Neville started The Small Data Forum Podcast with Thomas Stoeckle and Sam Knowles, an initiative by LexisNexis Business Insight Solutions to listen, learn, share and educate ourselves and others who grapple with the challenges of the information avalanche, aka ‘big data.’
A Few Further Notes…
- Neville is a founding Senior Research Fellow and Advisory Board member of the Society for New Communications Research, a non-profit think tank founded in California and now based in New York. SNCR is dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. SNCR merged with The Conference Board in February 2016. Neville returned to active Advisory Board involvement with SNCR in September 2016.
- For over 20 years he was an accredited member of the International Association of Business Communicators (IABC). His volunteerism activities between 1989 and 2012 include serving as IABC’s Regional Director in Europe, as a Member of the International Executive Board and Executive Committee, as a Gold Quill Award judge, as a European Accreditation examiner, a contributor to Communication World magazine, and as a producer and presenter of Cafe2Go podcasts.
- During the past decade, Neville has co-authored one book: How To Do Everything With Podcasting with his podcasting partner Shel Holtz, published by McGraw-Hill in 2007; and contributed the introductory chapter to The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery, published by Wiley in 2012.
- In 2012, he co-led the CIPR’s initial outreach to the Wikimedia Foundation in the UK, leading to the development of the first version of the CIPR’s Wikipedia guidance for PR professionals by the CIPR’s Social Media Panel.
- Neville is also an occasional reviewer of gadgets and gizmos, apps and experiences. A test pilot of shiny new objects, as it were.
In October 2014, Neville received the award for “Outstanding Contribution to Social Media” at the UK Social Media Awards 2014 in London, presented by Stephen Waddington, 2014 President of the CIPR. He also served as an Awards Judge between 2012-2016.
Everything you read here represents Neville’s personal views and has nothing to do with IBM or any organization with whom he has a business or professional relationship, unless stated otherwise, and for which he takes responsibility. Note, though, that comments on blog posts or submitted to a podcast he presents or co-presents, are the views and opinions of the commenters for which they take responsibility. See also the terms and conditions of use.
Thanks for visiting this website. Please feel free to join in or start a conversation in any of the blog posts you read; or reach out and connect, either directly or via any of the places you’ll find Neville across the social web.
[Text updated: October 9, 2016.]