Concise Bio

Neville Hobson, ABC, is a communicator, blogger and podcaster, one of the leading European early adopters, opinion-leaders and influencers in social media communication for business.

He is IABC-accredited with over 25 years’ experience in public and media relations, marketing communication, employee, compensation and benefits communication as well as investor and financial relations.

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As a seasoned social media for business user since 2002, Neville works with organizations in helping them assess and determine the calculated risks required to integrate digital communication into their traditional marketing and communication activities and help employees become effective social ambassadors.

He bring his substantial hands-on experience in and knowledge of social media to act as an organization’s social channel to raise awareness and stimulate attention across the social web in matters of interest to client organizations.

Neville’s entrepreneurial activities include:

• Researching emerging communication technologies, conversing with companies, journalists, industry analysts, business bloggers and other influencers and opinion-formers.
• Testing new products and services, often producing candid reviews published on his blog and elsewhere.
• Speaking at conferences, seminars and other public professional development events, as well as privately to organizations, on the subject of digital technologies and social media communication and their effective use in organizational communication.
• Collaborating with like-minded communication practitioners in Europe and the USA in working out the true value propositions of such technologies as strategic communication tools and channels.

Neville is a founding Senior Research Fellow and Advisory Board member of the Society for New Communications Research, a California-based non-profit think tank. SNCR is dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society.

Throughout his career, Neville has been a passionate advocate for new and emerging technology tools and channels and how they can be deployed as effective agents of change in better aligning organizational needs with the marketplace and the needs of employees, customers and other stakeholders.

His involvement in volunteerism leadership with the International Association of Business Communicators (IABC) since 1989 includes serving as Regional Director in Europe and Member of the Executive Board and Executive Committee.

Neville blogs at NevilleHobson.com, at the intersection of business, communication and technology. He is co-presenter with Shel Holtz of the For Immediate Release podcast series including the weekly “For Immediate Release: The Hobson & Holtz Report,” the communication profession’s first business podcast started in January 2005.

Neville’s writing and other online content is widely syndicated via services such as Newstex, Demand Media, CIPR Conversation and Web Pro News. He appears in a number of online influencer groups and lists including these:

• PeerIndex
• AdAge Power 150
• Cision Top 10 UK Public Relations Blogs
• PR Week Power Players of Social Media UK
• Ragan Corp List

On a personal note: Everything you read here in this weblog represents my own personal views and has nothing to do with any organization with whom I have a business relationship. What you read here in the posts and pages are my opinions entirely, for which I take responsibility, unless stated otherwise; note, though, that comments on blog posts are the views and opinions of the commenters, for which they take responsibility. See also the terms and conditions of use.

[Updated: November 23, 2011]

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