Neville Hobson: Entrepreneurial Business Communicator.
With over 25 years’ experience in public relations, marketing communication, employee, compensation and benefits communication, and investor relations, Neville also brings over a decade’s practical experience with digital and social media for business with an extensive presence and influence across the social web.
In January 2016, Neville joined IBM as a Senior Business Consultant at IBM Social Consulting based in London. He’s part of a global team located in the UK, Germany, USA and Australia whose mission is to provide industry knowledge and insights working with enterprise clients to develop ways to improve their operations, bringing together the best of IBM’s Smarter Workforce and Social offerings with world-class consulting services. This helps them engage effectively with their employees, customers, partners, influencers and more.
Neville has diverse international experience from living and working across continental Europe, in the Middle East and in Latin America. In addition to English, he’s a fluent Spanish speaker.
Over the past decade, he has analysed and discussed trends, behaviours and practices in digital communication to help individuals and organizations understand what they mean for people and business. He has worked with organizations of all shapes and sizes; and worked alongside a number of small- to medium-size PR agencies and management consultancies, usually behind the scenes in support of their client communication planning and execution.
Neville is a digital natural. Not a native nor an immigrant – a natural.
He’s a co-founder of new-media start-ups. He co-founded “The B2B Huddle” series of one-day sponsored events in 2009; and co-founded the FIR Podcast Network series of business podcasts including its anchor podcast, For Immediate Release: The Hobson and Holtz Report, a weekly show he co-presented from January 2005 to September 2015. He is a frequent keynote speaker and presenter at public business conferences and other events in the UK, continental Europe and the USA.
From February 2014-December 2015, he spent a majority of his time in an ongoing relationship with global enterprise software vendor IFS, working with them in a wide range of communication areas to support their digital corporate marketing strategy including global social media strategy development and execution and relaunching its corporate blog.
From November 2014-December 2015, he contributed a twice-monthly on Tuesdays live commentary on technology topics in broadcasts on Share Radio UK, a digital radio station in London, as a regular guest in ‘Consuming Issues’ presented by Georgie Frost.
In August 2015, Cision ranked Neville’s blog the “number 1 PR blog in the UK” for the fourth year running.
Based in the Thames Valley some 30 miles west of London, Neville works from IBM’s South Bank office in London or wherever he has a good network connection.
Primary contact info:
If you’re thinking of contacting me to ask about writing guest posts to publish in this blog, read this first before you do.
A Few Additional Notes…
- I am a founding Senior Research Fellow and Advisory Board member of the Society for New Communications Research, a California-based non-profit think tank. SNCR is dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. SNCR merged with The Conference Board in February 2016.
- For over 20 years I was an accredited member of the International Association of Business Communicators (IABC). My volunteerism activities between 1989 and 2012 include serving as IABC’s Regional Director in Europe, as a Member of the International Executive Board and Executive Committee, as a Gold Quill Award judge, as a European Accreditation examiner, a contributor to Communication World magazine, and as a producer and presenter of Cafe2Go podcasts.
- During the past decade, I’ve co-authored one book: How To Do Everything With Podcasting with my podcasting partner Shel Holtz, published by McGraw-Hill in 2007; and contributed the introductory chapter to The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery, published by Wiley in 2012.
- In 2012, I co-led the CIPR’s initial outreach to the Wikimedia Foundation in the UK, leading to the development of the first version of the CIPR’s Wikipedia guidance for PR professionals by the CIPR’s Social Media Panel.
- I’m also an occasional reviewer of gadgets and gizmos, apps and experiences. A test pilot of shiny new objects, as it were.
In October 2014, I was honoured to receive an award for “Outstanding Contribution to Social Media” at the UK Social Media Awards 2014 in London, presented by Stephen Waddington, President of the CIPR. I’ve also served as an Awards Judge each year since 2012.
Everything you read here represents my own personal views and has nothing to do with IBM or any organization with whom I have a business or professional relationship, unless stated otherwise, and for which I take responsibility. Note, though, that comments on blog posts or submitted to a podcast I present or co-present, are the views and opinions of the commenters for which they take responsibility. See also the terms and conditions of use.
Thanks for visiting this website. Please feel free to join in or start a conversation in any of the blog posts you read; or reach out and connect, either directly or via any of the places you’ll find me across the social web.
[Text updated: February 28, 2016.]