Survey reveals youthful aspirations for the future of business communication

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One of the characteristics of the contemporary communications landscape is how it’s constantly changing. Predicting how advertising, marketing, public relations and the broad business communications spectrum will evolve and what it all may look like over the next decade requires vision and a clear line of sight on what you want to see. That’s precisely [...]

The Hobson and Holtz Report – Podcast #704: May 20, 2013

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Intro: Quick review of Ragan ING conference, two more FIR podcasts from the B2B Huddle are up, FIR Book Review of Philip Sheldrake’s Attenzi is up; Quick News: Vines are shared four times more than online video, IABC’s CW magazine goes digital only, the state of social media advertising, first Quartz, then Defense One: Atlantic [...]

Content is king but so is the delivery platform

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One of the benefits of being a member of the International Association of Business Communicators (IABC) is the bi-monthly magazine, CW. Every other month, the printed publication originally known as Communication World would come through your letterbox filled with useful and highly-readable content that offered knowledge, insight, interviews, case studies, how-to features and a host [...]

WebHostingBuzz: A hosting partner worth getting to know

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For the past 18 months, WebHostingBuzz has hosted this blog and my other websites on a dedicated server physically located in one of its US datacentres. A dedicated server is a server that is exclusive to one user: it’s not shared with anyone else. So I enjoy the benefits of high performance, security, stability and [...]

FIR Speakers and Speeches: Doug Kessler on The Future of B2B Content Marketing at #b2bhuddle

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When something as big as content marketing comes along and transforms an entire discipline, it creates a lot of anxiety. Change is scary and it can sometimes feel like you’re hopelessly behind everyone else. At The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, keynote speaker Doug Kessler shone a powerful spotlight [...]

You’ll enjoy #Attenzi: it’s far more than just a good read

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Philip Sheldrake‘s new business book Attenzi is published today. Earlier today, I published an FIR Book Review of it as I’d had the opportunity of reading it prior to formal publication. I don’t do many book reviews these days – our FIR Book Reviews Editor, Bob LeDrew, does an admirable and far better job – [...]

FIR Book Review: Attenzi – A Social Business Story, by Philip Sheldrake

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Attenzi – A Social Business Story is a novel that shines a light on social business that goes beyond the all too typical homages to social media. It’s a relatively short and easy read intended to help readers explore what social business means for their organization, marketplace, communities and career. With Attenzi, author Philip Sheldrake [...]

FIR Interview: Allan Schoenberg on Social Media and CME Group at #b2bhuddle

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With social media so prolific, are B2B companies taking advantage of all that exists? That question formed a foundation for the keynote presentation by Allan Schoenberg, Executive Director of Corporate Communications for CME Group, at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters in Reading. During a break at the event [...]

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