FIR Interview: Ekaterina Walter and Jessica Gioglio, co-authors, The Power of Visual Storytelling

The Power of Visual StorytellingFIR co-host Shel Holtz talks with Ekaterina Walter and Jessica Gioglio, who are out with a brand new book from McGraw Hill, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.

The publisher’s description of the book notes:

  • The human brain processes visuals 60,000 times faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

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About our Conversation Partners

[L to R] Ekaterina Walter and Jessica Gioglio

Ekaterina Walter (left in photo above) led strategic and marketing innovation for brands such as Intel and Accenture, and is currently CMO of Branderati. She is an international speaker and author of the Wall Street Journal bestseller  Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg  and co-author of  The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.

Ekaterina sits on the Board of Directors of the Word of Mouth Marketing Association (WOMMA). Her thought leadership was featured on CNBC, ABC, NBC, Fox News, Forbes, TechCrunch, CNN, WSJ, Inc., Entrepreneur, Huffington Post, and more. You can find her on Twitter: @Ekaterina. Her blog is at ekaterinawalter.com.

Jessica Gioglio (right in photo above) is the social media manager for Dunkin’ Donuts and the co-author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.  Prior to joining Dunkin’ Donuts, Jessica held roles at TripAdvisor, State Street and Comcast. Reach Jessica on Twitter at @savvybostonian.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)