Remember the point of social business

What makes social business special...

There is some excellent thinking on display in a presentation deck on Slideshare that examines in some detail what large businesses could look like as the concepts and principles of social business evolve.

The deck is by Dion Hinchcliffe, Chief Strategy Officer at the Dachis Groupacquired last week by Sprinklr – that he used in a keynote presentation at the Enterprise 2.0 Summit in Paris earlier this month.

I explored what we’ve learned about social business and how we can use frameworks and heuristics to capture and communicate lessons learned.

The presentation starts with an overview of where social business is today five years on from the first appearance of the term; it continues with an examination of how companies are maturing their social business capabilities; looking at social business frameworks and the next-generation organization.

While it concludes with a plug for Social Business by Design, the 2012 management book by Hinchcliffe and Peter Kim, the deck contains a great deal of thought-provoking and compelling ideas that will give you plenty to consider as you look at your own organization and its structure in the context of social business.

For me, the most compelling slide of all is slide 41, the one you see at the top of this page – a clear reminder that ‘social’ is the key word in ‘social business.’

Review Hinchcliffe’s deck on Slideshare, or in the embed below, and see what you think:


Social Business: Frameworks for Next-Gen Organizational Structure | Enterprise 2.0 SUMMIT 2014 Keynote by Dion Hinchcliffe from Dion Hinchcliffe

If you’re not clear on what ‘social business’ is, by the way, listen to this interview I did with Andrew Grill of IBM last November who offers an explanation that makes sense.