Sprinklr acquires Dachis to create a social enterprise powerhouse

Sprinklr-Dachis

Disruptive change is a hallmark of the social web, and nowhere is disruption more often strongly seen and felt than in large organizations.

Everyone is trying to figure out a new business landscape that, for large enterprises in particular, has morphed into something called ‘social business.’ Such change has been rapid and sudden to many, just as they were getting used to understanding what ‘social media‘ is and its key role in building engagement.

What enterprise-size businesses want is not only to understand how the new social business landscape works and where they fit into it, but also how to glean actionable insights and other valuable knowledge from the zettabytes of data that represent the thoughts, feelings, desires and intents of millions of consumers and businesses across the planet, in real time, every day.

Two companies believe that, combining as a single offering, they can deliver on those enterprise needs.

Today, Sprinklr and Dachis Group – two of the most prominent social business service providers to enterprises in this market – will start to come together to form a dynamic combination that, in the words of the joint official announcement, will meet the requirements for large brands and agencies who want  a complete social relationship infrastructure that helps them manage social experiences at every touch point.

Says Sprinklr:

With this acquisition, Sprinklr has added best-in-class brand analytics, content optimization, and employee advocacy to an offering already called “the most powerful technology on the market” by Forrester Research.

That powerful technology refers to Sprinklr’s Social@Scale platform, what Sprinklr describes as an infrastructure of fifteen modules that allows everyone in the enterprise the same view of the customer and can respond in one brand voice, across every function, team, department, division and location.

Marrying Dachis Group’s Social Business Index – described as a tool that analyses the effectiveness of strategies and tactics organizations employ to engage the market through social channels – with Social@Scale will enable Sprinklr to offer enterprises a single-point solution.

“Our clients are frustrated with having to play the role of system integrator to cobble together multiple point solutions or waiting for innovation from large providers” said Sprinklr Founder and CEO, Ragy Thomas. “Brands are looking for one infrastructure to manage end-to-end social experiences. The addition of Dachis Group’s technology accelerates our product by at least 12 months.”

[...] The Dachis Group technology will be fully integrated into the existing Sprinklr platform within the next 3 months. Dachis Group’s industry-leading social solutions services team has over 4 years of enterprise strategy consulting experience in social marketing, social customer care, and social selling. The talent, processes, and best practices of Dachis Group will become part of Sprinklr’s growing services enablement practice for its growing partner eco-system.

Dachis does have a credible pedigree in this increasingly-important area – and they’re widely regarded as having coined the phrase ‘social business’ in 2009 as Dachis’ Peter Kim describes.

Sprinklr says this acquisition is not about competing with agencies or firms. “We are a software company,” they say. “This is about training agencies or firms to deliver the services that brands require.”

It’s a bold move in a market dominated by the likes of IBM, Accenture and Deloitte at the top end, focused firmly on organization leadership, change and related core strategic issues that embrace the entire enterprise; with relatively smaller service providers, software houses and agencies focused on platforms, social marketing and related activity, and analytics, all competing for the enterprise (and mid-size business) dollar. It looks ripe for disruption, maybe consolidation.

Read the press release issued by Sprinklr today for details on the combination; here’s the text:

Sprinklr Acquires Dachis Group

Creates Largest Independent Social Relationship Platform for the Enterprise

NEW YORK, New York — February 19, 2014 – Sprinklr, the leading provider of Social Relationship Infrastructure, announced that it has acquired Austin, Texas-based Dachis Group, the leader in social and brand analytics. The combination creates the world’s largest independent enterprise social relationship platform. Together, the two companies have raised over $95 million in venture capital, acquired 11 companies, including 3 Facebook Preferred Marketing Developers, and served over 50% of the Fortune 500.

Large brands and agencies require a complete social relationship infrastructure that helps them manage social experiences at every touchpoint. With this acquisition, Sprinklr has added best-in-class brand analytics, content optimization, and employee advocacy to an offering already called “the most powerful technology on the market” by Forrester Research.

The native integration of Dachis Group will solidify Sprinklr as the largest independent end-to-end social relationship platform in the market. The solution gives enterprises a best-in-class alternative to managing a multitude of point solutions and non-purpose built platforms.

“Our clients are frustrated with having to play the role of system integrator to cobble together multiple point solutions or waiting for innovation from large providers” said Sprinklr Founder and CEO, Ragy Thomas. “Brands are looking for one infrastructure to manage end-to-end social experiences. The addition of Dachis Group’s technology accelerates our product by at least 12 months.”

“Our clients have been demanding a real-time social solution that gives them the ability to gain insights, take action anywhere within the enterprise and measure effectiveness,” said Dachis Group Founder and CEO, Jeff Dachis. “Ragy’s clear vision for how enterprises will manage social experiences at every touchpoint, along with Sprinklr’s deep enterprise experience and extensive client and analyst validation, confirms that this was the right transaction to build on our longstanding vision for the evolution of social business.”

Paul Haskell, Social Commerce and Emerging Media Manager at Omaha Steaks, a mutual client, added, “This is a great fit. Relying on separate systems for gathering insights and taking action is not a sustainable model, especially with the quick pace of social media. This news is very exciting because it brings together those two important functions –  greatly improving the user’s ability to work smarter and faster.”

The Dachis Group technology will be fully integrated into the existing Sprinklr platform within the next 3 months. Dachis Group’s industry-leading social solutions services team has over 4 years of enterprise strategy consulting experience in social marketing, social customer care, and social selling. The talent, processes, and best practices of Dachis Group will become part of Sprinklr’s growing services enablement practice for its growing partner eco-system.

With the acquisition, Sprinklr will serve over 400 brands and have 300 employees around the world. Sprinklr’s headquarters are in New York, with offices in London, Delhi, Mumbai and Austin.

About Sprinklr

Sprinklr is how brands manage the social experience across internal business unit silos. Unlike tools and platforms, Sprinklr is the only native, seamless, fully integrated Social Relationship Infrastructure. Sprinklr accelerates the social maturity of a brand, from just ‘doing social’ to being social, at scale. Enabling the enterprise to innovate faster, grow revenue, manage risk and reduce operational costs. Founded in 2009, Sprinklr is headquartered in New York City and serves more than 350 brands worldwide. Visit www.sprinklr.com @sprinklr  #SocialAtScale.

About Dachis Group

Dachis Group is a leader in data-driven social marketing solutions. Utilizing a proprietary big data analytics platform, and an industry leading social solutions services practice, Dachis Group helps marketers master the most valuable brand marketing channel in the world – the real-time social conversations of their customers.  Every day, Dachis Group’s big data social analytics platform monitors over  50 million social signals  and 1 million brand advocates in real-time. Dachis Group delivers powerful insights by tracking, monitoring and helping manage conversations and content across 30,000 brands, 100 million social accounts, and an aggregate audience of 5.2 billion followers, fans, subscribers and contributors across dozens of the largest social platforms.  The company serves many of the world’s leading brand marketers including Estee Lauder, Heineken, Nestle, Philips, and AMD.

About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.