FIR Cut: What happens if you mis-label native advertising?

Water works!

Content from advertisers that resembles editorial coverage, commonly called native advertising, is drawing heightened scrutiny in the US from the Federal Trade Commission, which wants to establish guidelines for labelling it clearly. The New York Times reports that Shape magazine has drawn a rebuke for such content from advertising regulators for an unusual case in which it served as both publisher and advertiser…

Overflow from FIR #739 on January 20, 2013. Discussion reference:

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About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.