The mutual value of the conversation

2013 Annual Report

The stats helper monkeys have been busy, said WordPress in an overnight email telling me about “Your 2013 in blogging,” a concise analysis of this blog during the year as noted by the stats module in Jetpack, the uber-plugin utility for self-hosted WordPress sites.

It’s a concise portrayal of a range of metrics that are useful to know.

For instance:

The Louvre Museum has 8.5 million visitors per year. This blog was viewed about 170,000 times in 2013. If it were an exhibit at the Louvre Museum, it would take about 7 days for that many people to see it.

In 2013, there were 260 new posts, growing the total archive of this blog to 2,598 posts.

The busiest day of the year was January 9th with1,838 views. The most popular post that day was Prepare for goodbye Feedburner in October 2012.

I can get this information myself, of course, via analysis of the stats. But it was nice to see it expressed this way.

The Jetpack report also tells me which were the top five posts that got the most views in 2013.

attractionsin2013

  1. How to make your business card a smart card – June 2009
  2. How to secure your WordPress site against hacker attacks – April 2013
  3. Good example of a social media press release from ING – December 2012
  4. Prepare for goodbye Feedburner in October 2012 – September 2012
  5. Disney brings the second-screen experience to the movies – September 2013

As the report notes, some of these were written before 2013 but still got attention (views) from people, adding:

Your writing has staying power! Consider writing about those topics again.

A good tip, thanks!

The most-commented post in 2013, says Jetpack, was Don’t ignore social voices, Knight Frank #LostMyGiggle with nearly 130 comments including on Twitter, Facebook, Google+ and LinkedIn.

Of interest, too, is information on where visitors come from, ie, which sites refer them. According to Jetpack, the top three referring sites in 2013 were these:

  1. Twitter
  2. Facebook
  3. Google+

I knew this from other research, but it’s good to see it confirmed by another credible source.

And where in the world did these visitors come from? 193 countries, says Jetpack! Specifically:

Most visitors came from The United States. The United Kingdom & Germany were not far behind.

US visitors are, roughly, about 51% of all visitors according to other measures. But, as Jetpack says, it’s ‘most.’ I suspect part of the reason why US visitor numbers are high is that much of my content has been widely syndicated in the US for much of the past decade.

So a useful snapshot of some of the metrics about what’s published on this blog, what people came to read in 2013, and what they did when they read it.

It makes me think about the value of blogging, especially with a strong business focus that is the characteristic of this blog (not many posts or videos about cats here), a topic about which Euan  Semple had a very good post yesterday.

It makes me think about the exposure of my thinking to others as expressed in posts that stimulate them to refer those posts to their communities or directly add their own points of view, whether here or elsewhere across the social web: it’s all trackable and connectable.

That’s what I call a conversation. So I’ll keep going… :)