Be cool with social media logos

Here’s a quick just-before-New-Year quiz – which one of these is the correct Twitter logo?

Twitter

I see them all over the web, especially the text one and the ‘t’ image.

None of them is correct. Today, there is only one official Twitter logo:

Twitter

Web designer and branding enthusiast Dustin Stout has a bee in his bonnet about correct and incorrect social media branding and logo usage and makes the obvious case for getting it right:

[...] When I see someone use a social media logo that is out-dated, or worse – a cheap knock-off of a logo – it really bothers me. It not only hurts my eyes, it gives the impression that the individual using it either doesn’t know better (they’re not paying attention to what they’re talking about) or they don’t know the importance of using credible visuals.

If you’re a web designer or help others understand social media, Stout’s last sentence above is especially for you.

Stout’s passionate criticism of incorrect logo usage embraces Twitter, Google+ and Facebook in particular – the three social networks that suffer most from others’ use of incorrect imagery. His particular bee is Google+ whereas mine is Twitter.

The changes to Google+ and Facebook are more subtle and it’s easy not to notice those changes (but still see Stout’s quote above). Twitter’s is far more obvious.

googleplus-correctlogo

facebook-correctlogo

Either way, his infographic and links to various social media logo use and branding guidelines provide a very handy resource that makes it easy for anyone to get it right.

No excuses.