“I think a social business at the foundation is a business that is collaborative, that is transparent; that is engaged with its constituents, whether they be employees, whether they be customers, whether they be partners or even influencers.
“And I think a social business is a company that actually is very engaged in a two-way dialogue where that dialogue is happening and whether that be offline, whether that be online, it should be all of the time.”
Jill Rowley of Oracle was interviewed by Michael J Procopio, our correspondent, to get her views on social selling and social business. She is well qualified on these topics as she teaches social selling to the Oracle sales teams and has been doing social selling since before the term was popular.
Get this podcast:
- Download the MP3 file (9.84Mb, 24:31)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your mobile device – iPhone | Android | Windows
About our Conversation Partner
After six years in consulting and 13 years in sales at Salesforce.com and at Eloqua, Jill Rowley made an about-turn in her career: She now leads Oracle’s Social Selling and Social Business initiatives. Jill is currently responsible for evangelizing and enabling Oracle’s global sales team on the Why, What, and How of Social Selling.
As an award winning, top selling sales executive, Jill utilized social media in her selling process. She mastered the art, and as a result is one of the most referenced experts in today’s shifting world of B2B sales and marketing. From LinkedIn to Twitter to YouTube to SlideShare to Facebook, Jill practices the ABCs of Social Selling: Always Be Connecting and Curating quality content.
Jill defines the modern sales professional as an information concierge, a content connoisseur, an insights professional, and a mini-marketer with a personal brand.
Connect with Jill on Twitter: @Jill_Rowley.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at firstname.lastname@example.org. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)