FIR Interview: Adam Parker, RealWire, on the roles of listening and influence

Define "influence"...

In today’s professional development landscape, a major educational imperative for PR practitioners, marketers and others involved in online engagement is knowing how to find influential voices across the social web: what to look for, where to focus your attention, what tools are there to help you, and where do you start.

One man who has the credentials to share insights on such questions is Adam Parker, chief executive of RealWire, the UK media intelligence company, and the founder and architect of Lissted, its new superhuman social listening tool.

In this FIR Interview conducted at the CIPR’s PR Show 2013 in London on November 26, 2013, FIR co-host Neville Hobson met up with Adam during one of the breaks between conference sessions in the vibrant and very noisy atrium at the Business Design Centre in London for a chat over coffee. We began our conversation with Adam setting the scene with some perspectives on social media monitoring.

Listen Now:

Get this podcast:

About our Conversation Partner

Adam ParkerAdam Parker is chief executive of RealWire, the UK media intelligence company, and the founder and architect of Lissted, its new superhuman social listening tool.

He is a member of the Chartered Institute of Public Relations (CIPR), a regular speaker on best practice in online PR and one of the co-authors of the CIPR’s bestselling “Share This” series of books, contributing the chapter “Media Relations Modernised” to the first book, and a chapter on the topic of “Understanding Social Capital” to its sequel.

Adam is also a chartered accountant, and before joining RealWire spent nine years with PwC in its audit, corporate finance and consulting practices working with both public and private sector blue chip organizations.

Connect with Adam on Twitter: @AdParker.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.