The over-arching strategy for Google+

Google+

One of the characteristics of any conversation about Google+ is a view that not many people actually use it – mostly the “users” versus “active users” argument – and how it will fail as it’s not like Facebook or Twitter as a social network.

Speaking as an “active user” since Google field trialled Google+ in mid 2011, I’d agree with that latter point – it isn’t like Facebook or Twitter.

Don’t take my word for it, though – hear what a voice of Google has to say on the matter.

The Drum reports on Google UK’s head of agency sales, Matt Bush, speaking at an event during Social Media Week London this week:

We don’t want to be another Facebook or Twitter, which is why we haven’t really been bothered about trying to tell that story too radically because we can see that the numbers are going up, and engagement is going up.

Critically, we are not a platform that is about connecting you with your friends. That’s not necessarily what we are trying to add.

What it is about is trying to offer people the information they want at the right time and searching for information or people that you care about or take information from, when you want it most. That’s the overarching strategy.

According to The Drum, Bush also said:

[…] the next set of user figures released for Google+ will “blow your mind”, although he admitted that the platform still “had work to do”.

Some credible-looking metrics about Google+ were published earlier this week, suggesting Google+ now has more than 1 billion users. No satisfaction yet for the critics, though, on a breakdown of “users” vs “active users.”

Stay tuned for the official word.

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