FIR Interview: Nick James on the future for towns, shopping and digital marketing

Showrooming

A big topic of debate in many countries today concerns the future of towns and cities and their roles as places people go to shop. A big element in the debate concerns digital, the internet, social channels of communication, and their disruptive effects on people’s behaviours when it comes to shopping (think of new consumer behaviours such as showrooming).

In this FIR Interview, co-host Neville Hobson talks to Nick James, founder of freshbusinessthinking.com, and organizer of the Digital Marketing Show in London in November which intends to tackle the key issues that every business is facing – social, content, local, mobile, data, and cloud.

James also organized a Bar Room Brawl in London, a soapbox debate with people offering their opinions on how we can stop any more household names going out of business due to their inability to ‘get’ digital.

In a wide-ranging conversation, James shares his thinking in this interview about the issues facing the High Street today where too many businesses don’t understand what digital marketing can help them achieve, and offers some ideas on what attendees can expect to gain from being at the Digital Marketing Show.

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About our Conversation Partner

Nick JamesAfter a 20 year career in events on both sides of the Atlantic, Nick James has spent the last seven years ‘in digital’. Nick specialises in creating compelling content online and off-line.

In the age of the internet, the combination of face-to-face and digital communication is powerful. Produced by Freshly Made Content, this is the first year of the Digital Marketing Show which is aimed at the UK Marketing Industry. Nick believes the show will provide an insight into how digital marketing works and give businesses that attend core competitive advantage that is essential for survival.

Connect with Nick on Twitter: @Freshnick.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Image at top via Aaron Weiche.)

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.