The report focuses on the impact on business of the movement toward people sharing products and services, disintermediating the manufacturer or service provider. Airbnb – a marketplace for individuals to rent out their own properties so people don’t need to use hotels – is one example. Another is ZipCar, the US-based service that lets people use a car only when they need it.
According to the report, “Every car-sharing vehicle reduces car ownership by 9-13 vehicles; a revenue loss of at least $270,000 to an average auto manufacturer. The cascading impact to the ecosystem has far reaching impacts to auto loans, car insurance, fuel, time impacts, environmental impacts, auto parts, and other services. For corporations, the direct impact is that consumers can now purchase one product, and share it among many others, reducing revenue in traditional business.”
In the interview, Owyang discusses the key points of the report and shares several examples, along with a discussion of the ways organizations might embrace the disruptive nature of collaboration to remain viable and profitable.
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The report is embedded below (and available on Slideshare):
Bonus: video recording of Jeremiah’s plenary keynote presentation on the first day of the LeWeb 2013 conference in London on June 5, 2013, in which he presented The Collaborative Economy:
(If you don’t see the video above, watch it at YouTube.)
About our Conversation Partner
Jeremiah Owyang is an Industry Analyst on Customer Strategy and a Partner at Altimeter Group. As author of the blog Web Strategy (rated by Edelman as top Analyst Blog since 2008), he focuses on how corporations connect with their customers using web technologies.
Jeremiah hails previously from Forrester Research as a Senior Analyst focused on Social Computing for the Interactive Marketer and takes pride in launching and managing Hitachi Data Systems’ Social Media program in 2005 2007.
Jeremiah, along with the Customer Strategy team, has published numerous research reports focused on social business. He has been frequently quoted in the Wall Street Journal, The New York Times, and USA Today, and he is a frequent keynote speaker at business and technology conferences around the world. He also served as the Intranet Architect at World Savings (now Wells Fargo) and was a user experience professional at Exodus Communications after receiving his Marketing bachelor’s degree at SFSU.
After work, he spends time with family, gets in some exercise, and travels to tropical beaches. Jeremiah was pleasantly surprised to find that his small, white, furry dog Rumba is active on Twitter.
Connect with Jeremiah on Twitter at @jowyang.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)