The Content Marketing Strategies Conference took place in Berkeley, California, on May 8th and 9th, 2013. This is the third conference of this name organized by Bill Flitter, CEO of Dlvr.it.
In a case study presentation, Marilyn Cox, Director of Marketing Communications at Cincom Systems, described her journey into content marketing, her use of marketing automation and journalists to name a few.
Special thanks to Michael Procopio for making the recording and introducing it.
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While listening to the audio, you can follow the presentation itself with the PowerPoint deck embedded below (or see it at Slideshare).
About the Speaker
Marilyn Cox is a Director of Marketing Communications and Modern Marketer responsible for aligning strategic and tactical marketing communication objectives. Direct and lead both creative and technical resources. Strategically implement and leverage the Eloqua marketing automation and demand generation system. Implement and advocate for strong sales and marketing alignment. PMP certified project manager responsible for development of project management process, integration management, scope management, time management, cost management, quality management, human resource management, communication management, risk management, and procurement management.
Connect with Marilyn on Twitter: @MarilynECox.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)