Many companies use social networks in their B2B marketing. According to Google, the advent of Google+ broadens the horizons for businesses by adding a social layer across all Google’s services that adds identity, relationships, and sharing to the mix.
In her keynote presentation at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, Google+ Product Specialist Livia Giulia Zuppardo presented examples of companies innovating in the social media space using Google+.
She explored how the platform – sometimes dubbed “the next generation of Google” – can create value for business by enabling better brand discovery, facilitating deeper connections, improving marketing performance, and providing measurable impact across the web.
Get this podcast:
- Download the MP3 file (17.8Mb, 38:59)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone, and for your Android device from the Amazon App Store
About the Speaker
Livia Giulia Zuppardo is a Google+ Product Specialist at Google, based in London.
Connect with Livia on Google+: https://plus.google.com/+LiviaGiuliaZuppardo/posts.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at email@example.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.
This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)