The Hobson and Holtz Report – Podcast #703: May 13, 2013

FIRIntro: First B2B Huddle keynote published as an FIR Speakers and Speeches podcast, more this week and next; FIR Book Review of Philip Sheldrake’s ‘Attenzi’ coming;

Quick News: Calgary Zoo publishes annual report to Instagram, Salesforce acquires bookmarking startup Clipboard, Associated Press updates its social media guidelines, Facebook’s newsfeed will get even more annoying with video ads… or will it?; Ragan promo;

News That Fits: American Airlines’ influencer promotion with Klout (and is it misleading?); Dan York reports on GaggleAmp, SoundCloud, and more; McDonald’s tweets illustrate the risks of marketing in real time; the Media Monitoring Minute with CustomScoop; listener comments and roundup from the FIR Community on Google+; addressing the dark side of reputation management; Michael Netzley reports from Singapore on suggestive marketing tactics in Japan and China from Fleishman Hillard’s Authenticity Gap study; the big picture in the Fleishman-Hillard data reveals the authenticity gap;

Music from Novi Novak; and more.

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For Immediate Release: The Hobson & Holtz Report for May 13, 2013: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

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So, until Monday May 20…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.