Content, authenticity and engagement

The Social Media Show

I enjoyed listening to episode 5 of The Social Media Show with Ann Hawkins and Eric Swain, published yesterday.

Ann and Eric had invited me to be interviewed about what to do if you are not a natural writer or communicator and need to create content. A great topic that embraces elements such as measurable business goals, thought leadership and how to express it, social media use by the CEO and others in the C-Suite and counsel by communication professionals.

Fellow interviewee Sue Keogh describes how to use a professional writer to help create material that helps a business leader present a unique signature in what he or she says across the social web, whether it’s in the form of the written word, audio or video.

The Social Media Show is broadcast every Monday at 7pm GMT on Star FM, a radio station in Cambridge (UK), with the recording published as a podcast on their blog. It’s the only radio show of its type in the UK.

Subscribe via RSS to the show notes: http://www.star107.co.uk/podcasts/the-social-media-show/. The feed includes the MP3 file as an enclosure – so you can download and listen with your favourite podcatcher.

Head on over and take a listen – you might find this 30-minute show an enjoyable mix of commentary, opinion and insight that you’ll want to come back to.

Embedded Link

Show 5: Writing content for social media – The Social Media Show
For Immediate Release. It’s never been more important to write good content for your social media channels. In this show Neville Hobson talks about what to do if you are not a natural writer or commun…

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