FIR Interview: Allan Schoenberg, CME Group, on social media and the futures industry

Futures

A strategic approach to planning and implementing social media initiatives has played a significant and measurable role in enabling the CME Group to claim a position that is ahead of the curve when it comes to using social media among financial exchanges.

The world’s largest future exchanges and owner of the Dow Jones stock and financial indexes, CME Group was an early adopter and experimenter with social media. Since starting out five years ago, the organization has expanded from a few publicly-available tools to a host of enterprise-wide applications. Customers, future customers (students), partners, competitors, regulators and employees have also integrated social media into their daily routines.

In this FIR Interview, Allan Schoenberg, the CME Group’s Executive Director Corporation Communications, tells FIR co-hosts Shel Holtz and Neville Hobson what his organization has done so far as the B2B social media space continues to be a land of opportunity for businesses.

Schoenberg explains the four key areas he and his global team are focusing on – content management, distribution, internal stakeholders, and metrics – to better organize and further enhance what the organization does. He talks about the role of advocacy, the regulatory environment regarding communication and social media, the evolution of niche networks and building community.

The conversation offers keen insight into an integrated, strategic and effective approach to embracing social media. It showcases the recognition CME Group has earned in its industry for being a leader in the social media space, which fits well with its culture of innovation and customer service.

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About our Conversation Partner

Allan SchoenbergAllan Schoenberg is Executive Director of Corporate Communications for CME Group (@CMEGroup), the world’s leading and most diverse derivatives marketplace.

Based in London, he manages international corporate communications for the company, which includes media relations, social media, reputation management and exchange partner relationships.

Prior to working at CME Group, Allan was with Accenture, Edelman and Fleishman Hillard. He earned his bachelor’s degree from Central Michigan University in Economics and his master’s degree in Communications Management from Syracuse University.

Allan is a regular contributor of content to the blog B2B Voices. You can follow Allan on Twitter: @allanschoenberg.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.