The Hobson and Holtz Report – Podcast #684: December 31, 2012

firlogo100Intro: We conclude our 7th year of FIR (and begin our 8th year) on January 3, on the audio quality in episode 683, FIR Interview with Ekaterina Walter coming early in the New Year;

Quick News: Mobile malware will be the new “urban alley mugging” says McAfee Labs report, Facebook is still the top site for sharing product information, the decision to follow you on Twitter takes less than 10 seconds, Home Depot’s mobile conversions double year-over year; Ragan promo;

News That Fits: Reading habits vary, says Pew study; Dan York reviews the end of 2012 and seven years of FIR, vacation, brief note about Google+ FIR community, thoughts for 2013; the Media Monitoring Minute with CustomScoop; focus on PR in 2013: building a digital footprint requires far more than earned media, argues Peter Himler; listener comments (and discussion) where we note recent community conversations take place on Google+ as we ask: has the FIR Friendfeed Room fallen off a (non-fiscal) cliff?; accreditation/certification in the digital era: discussion based on Joe Thornley’s comment to the G+ FIR Community; TemboSocial promo; Michael Netzley reports from Singapore with a concise review of key stories in China, India and Southeast Asia in 2012; if you’re serious about ideas, get serious about blogging;

Music from 13 Shadows; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 31, 2012: An 87-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

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So, until Monday January 7, 2013…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.