Quick News: Mobile malware will be the new “urban alley mugging” says McAfee Labs report, Facebook is still the top site for sharing product information, the decision to follow you on Twitter takes less than 10 seconds, Home Depot’s mobile conversions double year-over year; Ragan promo;
News That Fits: Reading habits vary, says Pew study; Dan York reviews the end of 2012 and seven years of FIR, vacation, brief note about Google+ FIR community, thoughts for 2013; the Media Monitoring Minute with CustomScoop; focus on PR in 2013: building a digital footprint requires far more than earned media, argues Peter Himler; listener comments (and discussion) where we note recent community conversations take place on Google+ as we ask: has the FIR Friendfeed Room fallen off a (non-fiscal) cliff?; accreditation/certification in the digital era: discussion based on Joe Thornley’s comment to the G+ FIR Community; TemboSocial promo; Michael Netzley reports from Singapore with a concise review of key stories in China, India and Southeast Asia in 2012; if you’re serious about ideas, get serious about blogging;
Music from 13 Shadows; and more.
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For Immediate Release: The Hobson & Holtz Report for December 31, 2012: An 87-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
You can also email us at firstname.lastname@example.org; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday January 7, 2013…
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)