Lee LeFever, founder of explainer video company Common Craft, is out with a new book, The Art of Explanation.
Far too few explanations are included in most communication and marketing efforts; the focus is on selling instead of explaining the whats and whys people may be wondering about. Common Craft’s well-known In Plain English videos set a standard for how a clear, easy-to-understand explanation can add value to a communication effort.
In this FIR interview, co-host Shel Holtz chats with LeFever about the book, Common Craft and explanations in general.
Get this podcast:
- Download the MP3 file (11.7Mb, 29:18)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Lee LeFever is the Chief Explainer, illustrator and voice of Common Craft who is widely credited for inspiring the video explanation industry. Since 2007, the company has won numerous awards, created explanations for the world’s most respected brands including Intel, Google, Dropbox and Ford and earned over 50 million online video views.
Today, Common Craft’s mission is to make the world a more understandable place to live and work by inspiring and equipping professionals to become explanation specialists.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at email@example.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)