The Hobson and Holtz Report – Podcast #673: October 15, 2012

Listen Now:

Intro: Shel speaking at PRSA conference today (and was at a special wedding yesterday), Neville solo this week; FIR nominated for 2012 European Podcast Award; discount for FIR listeners to Social Media Marketing 2012 conference in London on October 25;

Quick News: Ford connects again with PeerIndex, with 3D printing and more for a Fiesta car in a new influencer outreach programme in Europe; print’s not dead as the Evernote Smart Notebook from Moleskin suggests; Kickstarter UK launch set for October 31; the return of micropayments with Google Wallet for Content; Ragan promo;

News That Fits: Is there any point today in blogging? Recap of #FTDLW12; Dan York reports from Mumbai, India, on the reliance of the internet for so many of our activities, Marco Arment of Instapaper launches “The Magazine”, and more; the Media Monitoring Minute with CustomScoop; Flipboard is the publishing tool of the future and it can also raise your Klout score; listener comments; TemboSocial promo; no report from Michael Netzley in Singapore this week; tips for using LinkedIn’s new Endorsement feature;

Music from May Stands Still; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for October 15, 2012: A 56-minute podcast recorded live from Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

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Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

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So, until Monday October 22…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.