Tweets in the sky at the Ryder Cup

rydercup12Golf fans had a gripping experience with the Ryder Cup competition in Chicago this past weekend, with a nail-biting finale that saw the Europeans pip the Americans to the post at the last minute to win the tournament.

SiliconRepublic reports on an imaginative stunt by Irish bookmaker Paddy Power who broadcast fans’ tweets over the heads of golfers and fans via a fleet of planes flown by stunt pilots in a dramatic display of support for Team Europe:

[...] creating giant tweets in the sky, visible from more than 32 kilometres (20 miles), designed to rival any ground-level heckles.

Using the hashtag #goeurope, a selection of tweets were ‘sky written’ by stunt pilots flying at 3,048 metres (10,000 feet) in the world’s first Twitter campaign of its kind. Some 60 tweets were posted across the Illinois skies throughout the weekend’s golfing action.

Each individual character was a staggering 60 metres (200 feet) taller than the newly installed Shard skyscraper in London.

Paddy Power explains it all in this video which tells the overall story and shows the action. (If you don’t see the video embedded below, watch it at YouTube.)

Imaginative, bold and audacious!

[Later:] Julio Romo blogged about this story yesterday with additional video and noting who the PR firm behind it was: Taylor Herring in London, who describe Skyjacking The Ryder Cup.

About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.