The reality of influence discrimination

jobDo people discriminate against you because of your score or rank from an influence measurement service like Klout?

A thought-provoking post by Kerry Gorgone writing in Marketing Profs argues that, yes, it happens, and offers some advice to employers and would-be employees:

[...] A note to employers: Don’t rely too heavily on any one metric when hiring someone. Years of experience and demonstrated success in the industry should mean more than a relatively new online scoring algorithm.

In addition, don’t dig too deeply into a candidate’s topics of influence. You can’t “unsee” something like an affiliation with a particular political party or cause, and even if you weren’t actually discriminating based on this affiliation, it might look as though you did, which can result in liability for your company.

Job seekers: Tend to your online brand and your social scores (but don’t obsess), and be aware that interviewers will discriminate based on a number of factors. You might never know which, so make an effort to keep the interview focused on your professional accomplishments, rather than your personal opinions.

See also: web marketing consultant Sean Carlos‘ two-part analysis “Can Social Influence Be Distilled Into A Score?” published in Marketing Land, examining social influence metrics and the primary players: Klout, Kred and PeerIndex. Well researched and worth reading:

Related post:

(Image via The Contract Recruiter under Creative Commons license.)

About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.