Addvocate is a new “employee management service for social media,” according to founder and CEO Marcus Nelson.
Every company thinks they need to be social. As such, they’re spending millions of dollars to do so. Unfortunately, they’re underutilizing the most motivated asset they already have – enthusiastic employees. Your workers want to talk about their company, only they don’t know what to say, or they’re afraid to say the wrong thing. Instead, they do nothing.
Nelson calls Addvocate the first employee management service for social media. With a simple set of embedded tools, a company can mobilize their workforce to become brand ambassadors by simply suggesting content to share on their personal social channels.
In this podcast interview, Nelson explains to FIR co-host Shel Holtz the origins of the project and how companies will be able to take advantage of it.
Get this podcast:
- Download the MP3 file (7.02Mb, 17:28)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Marcus Nelson is founder and CEO of Addvocate, a startup he launched after leaving his position as Director of Social Media for Salesforce.com, which he held since 2009.
At Salesforce, Nelson built a command center team that managed Salesforce’s voice across all social channels. The team handled more than 80,000 brand mentions per month, growing the fan and follower base to more than 300,000 and increasing lead generation by over 1,400%.
Before joining Salesforce, Nelson co-founded UserVoice in 2008, a solution for gathering, aggregating and responding to customer feedback.
Connect with Marcus on Twitter: @marcusnelson.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at email@example.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)