BrandRepublic reports that UK retailing giant Tesco has launched a trial promotion that rewards Facebook users with points in its Clubcard customer loyalty programme if they ‘like’ a product in Tesco’s online supermarket, Tesco Direct.
[...] Tesco currently has 839,703 likes on Facebook and uses its page to promote promotions such as discounts on goods ordered online and competitions to win Tesco products.
Matthew Entwistle, marketing director for general merchandise online at Tesco, said: “More and more of our customers are using Facebook to chat about and recommend products they like from Tesco Direct.”
The trial comes after Tesco chief executive Philip Clarke revealed he was planning on putting Clubcard operator dunnhumby back at the centre of its business.
Brands are increasingly turning to schemes that reward customers to promote products via social media.
You get the points reward if you or a friend buys one of the products you ‘liked’ to Facebook.
More social experimentation as supermarkets compete for customers’ attention, and their custom.