On June 27, 2012, FIR co-host Shel Holtz delivered a closing-day presentation at the IABC 2012 World Conference on the real meaning for communicators of the shift to mobile and the related issue of games and gamification.
While many communicators aren’t even thinking yet about mobile (at an earlier conference session, someone argued that mobile is a consideration for IT and HR, not communications), others are focused on deploying apps and optimizing their existing websites for smaller screens. The issues are deeper, however. They range from the way people use these devices – not the same way they use computers – to some of the technologies (like QR codes and Augmented Reality) that will drive more and more usage in the future. There’s also content to consider: Will people get it from traditional channels on smaller devices, newer tools like Flipboard, or tools that have not yet emerged?
The PowerPoint deck is available below as a Slidecast presentation, so all you have to do is click the play button and the audio will play in sync with the slides. The audio will stand alone, too, if you prefer to listen on the treadmill or out on your walk with the dog.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)